All Frozen articles – Page 69
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Girls-only Gorgeous lacks pulling power, says Chicago Town
Chicago Town's "women-only" pizza brand Gorgeous has struggled to attract consumers since its debut five months ago, the company has revealed.The range, launched in February, had achieved just under £600k in sales due to a "lack of consumer...
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Unilever puts offers on ice after supply setback
Britain's biggest ice cream manufacturer admitted this week it would have to slash the number of special offers on its brands such as Cornetto, Magnum and Carte D'Or - during the crucial summer season.Unilever blamed manufacturing problems...
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Birds Eye puts sizzle into midweek meals with new Chargrills
A Tex-Mex-inspired relaunch of Birds Eye's Chicken Chargrills range, including a collaboration with Dragons' Den star Levi Roots, aims to spice up midweek family meals.The five-strong range, which hits shelves next week, includes two new...
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McCain answers credit slur with profits surge
Frozen foods maker McCain weathered the first half of 2008 well, according to accounts filed at Companies House this week.The accounts had been the subject of a bitter row with Euler Hermes, the world's largest credit insurer, which withdrew...
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Cornish credentials key to Kelly's debut in advertising on TV
Kelly's of Cornwall this month hits TV screens for the first time with a £2m ad campaign to support the design revamp of its range of premium ice creams. The 30-second advert, debuting on 18 May, marks the first time the Bodmin business has...
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Picture This...Ready meals on wheels for silver surfers
Customers with an average age of 73 are boosting the fortunes of an internet-based company that delivers healthy, frozen ready meals. Wiltshire Farm Foods was growing sales in the double digits, said new business development manager Steve Ennis, and...
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McCain voucher plan to see off own label
McCain is launching a 'save £10' voucher initiative to encourage cash-strapped consumers to buy its products instead of own label.A coupon booklet offering consumers 30% off 12 selected McCain products throughout May, June and July will be...
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Foodvest builds up Findus UK to vend it like Beckham
Foodvest wants to build Findus UK into a £120m brand. Should Birds Eye be worried about competition in the frozen food aisle? Alex Beckett reports
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NewsChicago Town claims Takeaway is tastier than Domino's pizza
Chicago Town is aiming to take a slice out of Domino's and Pizza Hut's delivery business with a revamp of its Takeaway frozen range. In a bid to encourage consumers to switch from having pizza delivered, the Dr Oetker brand has added the...
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Brealey moves from Dr Oetker to sales director at Rachel's
Rachel's Dairy has named Neil Brealey as its new sales director. Brealey joins the company from Dr Oetker where he was head of sales for chilled. Prior to Dr Oetker, he worked at Arla Foods, St Ivel and Dairy Crest.Brealey said that...
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NewsFoodvest aims to treble sales of Findus in Britain
Findus UK is expected to triple its retail sales to £120m by 2011, according to its parent company Foodvest, which bought the licence for the Crispy Pancake maker last week. Foodvest owns the Findus brand worldwide and makes products for the...
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Matthews' Drummers go Southern-fried
Bernard Matthews Farms has added a Southern-fried variant to its Golden Drummer range.The turkey specialist said it was responding to data showing that Southern-fried was the second-most popular flavour in frozen breaded products and worth...
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New frozen herb lines from Dorot
New frozen herb varieties have been launched under the Dorot Garlic & Herb brand. Chopped Basil, Chopped Parsley and Italian Herb Mix were launched in Sainsbury's on promotion in March, while a Red Chilli Pepper variant is due for launch in May. An...
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NewsWarm March boosts sales of big-brand ice creams by 5%
A combination of sunny weather and the gloomy economy gave ice cream sales an unexpected lift last month.
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Campaign Trail: Dr Oetker adds cash to the mix
Dr Oetker claims an instant cash win promotion rolling out now across its homebaking decorations range is a category first. The on-pack promotion, which will be supported by a TV campaign, features prizes including 7,500 £10 notes hidden in the...
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Ad of the Week: Mattessons' meaty innuendo finds virtue in vice
This column was not the first to note the frequent and often wildly inappropriate use of sexual imagery to sell products ranging from confectionery (Magnum, Flake and now Cadbury's Caramel) to chemical weapons (Lynx deodorant). Perhaps the...
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Kim: making pizza, not war
While the OFT ponders whether Dr Oetker is about to bite off too generous a slice of the domestic pizza market, North Korea's first pizzeria has even less competition to worry about.It marks the crescendo of a 10-year pizza obsession for...
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Asda set for overhaul of own label
Asda is to overhaul its own label ranges after bringing in the marketing director of McCain, Simon Eyles, to oversee development. "We want to develop own label in a way that it is chosen for product benefit rather than just price," said...
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NewsDel Monte takes on own-label with frozen fruit launch
Del Monte has begun its assault on the own-label dominated frozen fruit sector with the launch of branded frozen lines.