All Frozen articles – Page 69
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Rising star
General Mills is mounting its first television advertising campaign in seven years for frozen pastry brand Jus-Rol in a bid to make the most of the frozen category's reviving fortunes.The 30-second ad, which offers up a quick and simple...
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Improving the image of frozen
In 1948, when frozen food first arrived on these shores, only the most affluent could afford it. Sixty years later, manufacturers are doing everything they can to combat shoppers' perception of frozen food being low-quality. Prior...
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Public warms to frozen food
After years of little or no growth, the frozen food sector is enjoying a strong growth spurt. In the year to February 24, sales jumped 4.2% to £4.7bn, according to the latest data from TNS. Some of this can be accounted for by higher...
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Driving home health message
Consumers are finally waking up to the health benefits of frozen food - with a little help from the manufacturers. It's about time too, says Anne Murphy, general manager of Birds Eye UK and deputy chairman of the Food and Drink Federation's ...
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Fredericks Dairies
Fredericks Dairies, the UK's largest independent ice cream manufacturer, is launching two new exciting Cadbury ice cream tubs which will continue to strengthen the brand's position in a marketplace currently worth over £33 million.The...
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Frozen plays the green card
For years frozen was regarded as the cheap and cheerful cousin of fresh and chilled. Not any longer. As consumers wake up to the need to reduce the 6.7 million tonnes of food they throw away each year [Wrap], the inherently low-waste...
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Birds Eye's view from the top in frozen food
There's a lot of attention on frozen food right now, with the credit crunch and product launches helping the much-maligned aisle to record a significant comeback. As a result, promotion has been heavy. The frozen category accounted for 10% of...
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Unilever ice cream chief heads Uniross
The former general manager of Unilever Ice Cream UK has switched to the rechargeable battery sector. Mike Doole, who spent 18 years in strategy and business development at Birds Eye Wall's and Unilever UK and was responsible for leading...
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acid test - Heinz Blend Tomato Sauce & Magnum
Expert's verdict...8/10 ?As a tomato sauce that's easy to pour and tasty, this could have potential. The eye-catching bottle gives it a premium feel, and the string on the label is nice - it would look at home in a country kitchen. But will it sit...
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Wall's proves a chilling opponent in ice creams
Wall's ice creams and lollies accounted for more than half of the top five ice cream chart for promotional offers last weekend, taking 53% of activity - 31 points ahead of closest rival Nestlé.Unilever's extensive range under the Wall's...
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Chicago Town in taste tests
The latest Chicago Town Takeaway ad campaign claims its frozen pizzas are better than their real takeaway equivalents.The campaign will feature the brand's Pepperoni Pile Up Tomato-sauce filled crust pizza, which is being advertised for...
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McCain steps up NPD with new ingredients
McCain is planning a dramatic move outside its potato heartland, its chief executive has revealed.As well as considering the use of other vegetables, it was also preparing for a second foray into savoury snacks, Nick Vermont told The...
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McCain wedges in Alfresco campaign
McCain has joined forces with the National BBQ Association to promote its new limited-edition range of frozen potato wedges during the organisation's Gastro Alfresco summer campaign.McCain Summer Wedges with a Hint of Pesto has been...
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Wall's to target health market with mini cone
Wall's is launching a mini Cornetto to appeal to more health-conscious consumers who want portion-controlled treats.The launch of Cornetto Minis, which is part of a range of new summer products from the Unilever-owned brand, comes after...
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Aunt Bessie proud to be a Delia Cheat
Heinz and Whole Earth Foods are to slap 'Delia Cheat! Ingredient' stickers on packs this week after celebrity cook Delia Smith named the brands in her new book. The companies have bought the rights to use the logo on two Aunt Bessie's...
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Unilever turns Magnum mini to make it an everyday snack
Unilever is repositioning its Magnum ice cream as an everyday treat with the help of Desperate Housewives star Eva Longoria. As part of a major overhaul of the brand, Longoria will front a multimillion-pound campaign - its biggest ever -...
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Competition hots up in the frozen food aisles
Birds Eye maintained its first place in the top five frozen category chart with 30% of promotional activity last weekend. But it was only two percentage points ahead of Young's.
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McCain powered by waste lagoon
A waste water lagoon the size of two football pitches is to power McCain's biggest UK chip factory, in Cambridgeshire.The Whittlesey plant already gets 60% of its electricity from three on-site wind turbines, installed two months ago,...
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Novelli frozen line gets £1m TV boost
Findus is ploughing more than £1m into its first ad campaign for the Jean-Christophe Novelli frozen range as the brand breaks through the £2m barrier a year after launch. The TV campaign, breaking in February, is Findus's first TV push...