All Frozen articles – Page 70
-
News
Harkjaer heads new umbrella group for Findus and Young's
Seafood giant Young's and frozen food group Findus are to be brought together under a new umbrella structure by owner CapVest next month. The Foodvest Group, which will have a turnover of £1.1bn making it one of the largest seafood and...
-
News
In Brief: Magnum taken on Thorntons is squaring up to Unilever's; McCain goes posh; Actimel vanilla
Magnum taken on Thorntons is squaring up to Unilever's Magnum brand with two new luxury ice cream sticks, the first time it has entered convenience and supermarket channels with its ice cream. Toffee Temptation and Chocolate Trio will be available...
-
News
Tryton Foods MD Sanderson leaves
The managing director of Tryton Foods - owners of Aunt Bessie's frozen food brand - left the company with immediate effect this week.Neil Sanderson had been with Hull-based Tryton Foods for the past four and a half years. Prior to this...
-
News
Campaign trail: Tryton Foods
Tryton Foods is turning the spotlight on its Aunt Bessie's brand in a new £1.5m TV campaign focusing on its hot traditional desserts portfolio. Hitting the small screen next week, the ad is set in the 1970s and features a couple enjoying...
-
News
Heinz is left behind as wind fills Captain's sails
Birds Eye has taken the top spot in branded activity chart this week. It accounted for 29% of the promotional space taken by the top five brands in the Assosia survey, placing it nine percentage points above Heinz.
-
News
Aunt Bessie gets a modern makeover
Classic frozen food brand Aunt Bessie's is to be revamped, with even Bessie herself getting a makeover. Tryton Foods is relaunching the brand following consumer demand for traditional and high quality convenience...
-
News
Cook boosts capacity with move to new site
Frozen food retailer Cook has moved to a new £2.5m factory in Kent as part of plans to grow the scale of its business. The 30,000 sq ft Sittingbourne facility, dubbed a "kitchen" by the company because all its dishes are hand-prepared,...
-
News
Onken Mousse moves into premium desserts
Onken Mousse is moving upmarket as brand owner Dr. Oetker aims to compete with the likes of Gü in chilled pot desserts. The range is being relaunched and rebranded as Dr. Oetker Onken Mousse this month and segmented into 'creamy' and...
-
News
Birds Eye encourages switch with Omega-3
Birds Eye is making a big play of the Omega-3 content of its new fish fingers to persuade consumers to switch from cod to pollock.This month it launches Omega-3 branded fish fingers made from Alaskan pollock, which is in much more...
-
News
the net widens
Every week, there are reports of yet another fish species in crisis because of overfishing. And every week, another retailer or supplier unveils plans to improve its sourcing strategy. Asda, Birds Eye and Young's Seafood are among many companies now...
-
News
McCain takes spuds on health, premium drive
McCain is kicking off the next phase of its mission to position frozen potato products as healthier, convenient and potentially premium with new roast potatoes, chips and flavoured accompaniments for the autumn. It is taking chips upmarket with a...
-
News
Wall's continues to give rivals the cold shoulder
Wall's has reclaimed the number-one spot from nearest rival Nestlé in the ongoing battle for first place in the ice cream sub-category. The ice cream manufacturer recorded a variety of offers in retailers last weekend, securing 53% of all featured...
-
News
When the chips were down...
Nick Vermont is not a fan of Jamie Oliver. In fact, the McCain Foods regional CEO pinpoints the arrival of Jamie's School Dinners on Channel 4 as the moment the bottom fell out of the oven chip market. A healthy 3% annual growth swung violently to...
-
News
Goodfella's takes on chilled with Signatore
Northern Foods is transferring its expertise in frozen pizza to the chiller with the launch of a premium range under the Goodfella's brand. Goodfella's Signatore, the brand's first foray into the chilled cabinet, will fill "a gap in the market for...
-
News
Rocketing wheat costs start to bite
The impact of soaring wheat costs began to bite this week as the UK's largest miller, Rank Hovis, massively increased the price of its flour, while Goodfellas and Fox's supplier Northern Foods announced plans to slash costs in a bid to offset...
-
News
Mushy peas anyone?
It is the day after serious flooding hit the north of England and I am standing with Colin Wright, agricultural manager at Birds Eye, in a pea field in Hull. With scare stories doing the rounds in the national press about the threat of...
-
News
McCain gets on Tractor with 100%-UK pledge
McCain Foods is to become the first frozen food manufacturer to carry the Red Tractor logo on its chips, following a pledge to use only British potatoes.From September its chips will carry the mark back of pack and the claim that "100%...
-
News
Wall's elbows Birds Eye aside in frozen activity
Wall's has overtaken Birds Eye for the first time in the Promotrack chart for the overall frozen category. With 35% of total activity last weekend, its offers were based on its range of ice creams and ice lollies. Products were on...
-
News
Birds Eye frozen lines given £25m overhaul
The entire Birds Eye range is to be relaunched as part of a £25m investment for 2007.The relaunched products, which will appear on shelf from August this year, form part of its Truth campaign to improve consumer perceptions of frozen...
-
News
Making the most out of the summer season
Dave Chew Dave's C-store, CheshuntSays: The summer months are our best time because that's when people want cold drinks and ice creams and make more impulse purchases. People don't go to a big Tesco just for a Cornetto so put ice...