All Frozen articles – Page 71
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News
Birds Eye unveils posh fish fingers
If further evidence were needed that the resurgence of fish fingers is complete, it came this week with the news that Birds Eye is launching a range of premium salmon fish fingers.The new 100% wild salmon fillet fingers, launched this month,...
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Iceland runs missing people photo appeal
Frozen food chain Iceland has launched an appeal with the Missing People charity and will print photographs of vulnerable missing people on the side of its milk bottles. The pictures will appear on four-pint packs, with each person being...
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Beckham’s face fronts omega-3 food range
After endorsing sunglasses, aftershave and mobile phones, David Beckham has ventured into food for the first time, investing in a new range of vitamin and omega-3 enriched frozen food products. Beckham has teamed up with supplement brand GO3,...
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Beckham launches frozen food range
Brand Beckham has expanded into the grocery sector after the news that former England football captain David Beckham is to launch a range of frozen food.
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Fish finger sales soaring as families turn to frozen
Fish fingers are back on the British menu in a big way as consumers increasingly buy into cheaper frozen fish and take advantage of a wider product selection, new figures reveal. Sales of fish fingers have shot up 12% in the last year, according to...
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Skinny Cow: from freezer to teabreak
Nestlé is taking its Skinny Cow ice-cream brand into hot beverages at the end of the month, with Skinny Cow Hot Chocolate. The drink contains 40 calories per serving and is available in Indulgent Chocolate and Chocolate Mint flavours, in 200g jars...
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Venison pizza ready to debut in Scotland
A venison pizza, thought to be the first commercially available on a wide scale, will make its debut in Sainsbury’s stores in the first week of November. The pizza has been developed by game processor Highland Game and Scottish-Italian pizza...
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Frozen veg gains gourmet qualities
Birds Eye is venturing into gourmet vegetable dishes as part of a £15m three-year plan to rejuvenate the frozen vegetables market. The heavyweight investment will kick off next month with the launch of Tasty Veg, a new range of prepared vegetables...
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Disney lines up Mickey for healthy kids ranges
Disney is hoping to inspire “pester power for healthy food” with its first UK frozen range of children’s favourites, all made in the distinctive shape of Mickey Mouse. Disney Consumer Products (DCP), its UK consumer arm, has spent the past two...
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McCain: our posh chips are Simply Gorgeous
McCain: our posh chips are Simply Gorgeous: McCain Foods is continuing its push into the premium frozen sector with the launch of a new indulgent potato brand this autumn. The Simply Gorgeous range is aimed at special occasions and is priced at £2.29 for a 550g bag, compared with £1.93 for ...
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The captain’s first mate
What more perfect a job for a self-confessed fish finger addict than MD of Birds Eye? Anne Murphy talks to Mark Choueke
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Ben & Jerry’s says it’s a Caring Dairy
Ben and Jerry’s has added a ‘Caring Dairy’ logo to cartons across its European ice cream and frozen yoghurt ranges. The logo on the back of the carton, which is expected to debut in early September, is the latest ethical selling point for the brand...
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Lion gets its teeth into frozen with Foodvest
The Foodvest Group is now “a scale player with a scale private equity house behind it”, according to Young’s Seafood MD Jim Cane. Lion Capital, which acquired Foodvest, the owner of Young’s Seafood and Findus, for £1.1bn on Tuesday, would use the...
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Aunt Bessie’s MD hunt ends in Heritage hire
After eight months without a managing director, Aunt Bessie’s has appointed Paul Heritage to the role. Heritage replaces Paul Sanderson, who left last December after four years with the frozen food company. A spokeswoman blamed the delay on the...
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Birds Eye takes on sustainability chief
Frozen food giant Birds Eye has appointed Peter Hajipieris as director of sustainability and external affairs to spearhead its first-ever sustainability commitment programme. The Birds Eye View, published this week, sets out targets in nine areas...
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Findus targets growth through 70s nostalgia
Findus is bringing back its fish fingers after an 11-year absence to capitalise on the revival of interest in old 1970s staples. It hopes the relaunch, which comes ahead of a wider refresh of its classic frozen food offer, including the...
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Rising star
General Mills is mounting its first television advertising campaign in seven years for frozen pastry brand Jus-Rol in a bid to make the most of the frozen category's reviving fortunes.The 30-second ad, which offers up a quick and simple...
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Improving the image of frozen
In 1948, when frozen food first arrived on these shores, only the most affluent could afford it. Sixty years later, manufacturers are doing everything they can to combat shoppers' perception of frozen food being low-quality. Prior...
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Public warms to frozen food
After years of little or no growth, the frozen food sector is enjoying a strong growth spurt. In the year to February 24, sales jumped 4.2% to £4.7bn, according to the latest data from TNS. Some of this can be accounted for by higher...