All Frozen articles – Page 72
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Buyer's View
Frozen food is a great category, delivering fresh, quality, convenient products. However, with some sectors having an average of more than 60% of sales on promotion, it has once again shown a total decline in value, even though volume is...
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Brand giants are listening
Coke, Walkers, Birds Eye, Magners and Pringles are among the major brands that have grown in value - in some cases spectacularly - this year, as the industry shows it can respond to consumer needs without government intervention. The...
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Aah! Those pies have it
RHM Frozen is extending its range of Bisto frozen savoury pies, with two 220g individual lines for larger appetites. The company is building on the brand's ongoing 'Aah! Bisto family night' theme and claims the newcomers fill a gap in the...
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McCain oven chips go for a green light
McCain has developed what it claims is the first oven chip to score green across the board under the FSA's traffic light labelling system. Its new Rustic Oven Chips are cut thicker than standard products and also have the skins left on....
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Jean-Christophe Novelli ready for Findus meals
Findus has teamed up with Michelin-starred celebrity chef Jean-Christophe Novelli to launch a range of upmarket ready meals. The new collection features the famously temperamental kitchen maestro on packaging and is aimed at bringing back...
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UK range of frozen kebab ready meals
Kebab shops that rely on post-pub munchies to boost sales could be in for a shock, thanks to a new range of frozen microwaveable kebab-based meals from UKebab. The company is the recently opened UK arm of six-year-old France Kebab, which...
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Viennetta spawns two tasty variants
Ice cream dessert brand Viennetta is being given two new variants - the first major NPD for the product in more than three years - to warm up sales in the run-up to Christmas. A chocolate and orange version, comprising chocolate and...
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Glenn to head Iglo Birds Eye as CEO
Martin Glenn is set to take up the new role of chief executive officer of the Iglo Birds Eye Frozen Foods business once its sale to Permira is completed next month. Glenn has worked in the food industry for 25 years, the past 14 of which...
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Blind brilliance means sloppy and soggy's out
Schwan's is attempting to turn around the fortunes of the frozen quiche market with an extension to its Chicago Town brand that promises a ready-prepared product more akin to those made from scratch. Schwan's is launching a Chicago Town...
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Dr Oetker prescribes deep heat treatment
Dr Oetker is throwing down the gauntlet to frozen pizza competitors as it aims to reinvigorate the ailing deep-pan sector with a range positioned as "the holy grail of deep-pan bases". It is investing £6m to support its new The Deep Crisp...
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A chip on his shoulder?
McCain, the world's biggest chip maker, is obviously a follower of the philosophy that the best leaders lead from the front. Nick Vermont, regional CEO of McCain's operations in the UK, Ireland, South Africa and Eastern Europe, has spearheaded...
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McCain leads with big offers and fries to go
Frozen promotional space accounted for 8% of activity this week and of that space frozen potato products accounted for 18%. The three brands recording activity were McCain, Aunt Bessie's and Harry Ramsden's. McCain led the way with offers...
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the tub thumper
I recognise Jerry Greenfield, better known as the Jerry half of Ben & Jerry's ice cream company, as soon as I meet him, although I can't recall ever seeing him before. Casually dressed in a polo shirt and combat trousers (already sporting a...
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Maverick McCain revs up for lights
McCain Foods is the first manufacturer to break ranks with other suppliers and opt to put traffic lights on its front-of-pack labelling. The new packaging for its 30-strong portfolio, which will start hitting shelves in the next two...
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McCain chips take the healthy option
McCain is to flag up the health and provenance credentials of its chips on the small screen later this month as part of a £15m investment in the brand. The advertising, which will also feature in cinemas, online and on radio, is a musical...
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Manufacturers braced for clampdown on school food
Big brand food manufacturers are gearing up for major changes to school food criteria this month. Potato products supplier McCain Foods said it was expecting its canteen sales to be hit, while rumours emerged that Nestlé was to withdraw...
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Soya bean rival for frozen peas' crown
Birds Eye is hoping to do for the soya bean what it did for the garden pea more than 60 years ago by making it a regular feature of the dinner plate. The company is introducing the vegetable into the freezer aisles this month in a...
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Permira Funds set to acquire Birds Eye
Unilever has made no secret about its desire to sell Birds Eye to concentrate on the faster-growing vitality and personal care sides of its business. Last week it did the deed, selling the Birds Eye and Iglo portfolios in Austria, Belgium,...
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Six of the Best Frozen foods
Despite the rigours of survival in a category that is in cut-throat competition with chilled and fresh options, frozen food suppliers are full of praise for many of the supermarket buyers they encounter. Besides the usual straight...
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It's Simply the breast
Birds Eye says it is meeting consumer needs by adding 100% chicken breast options to its Simply frozen range. A Rosemary and Sage line is rolling out now, while a Lightly Seasoned version will be available next month. Support comes from a...