All Frozen articles – Page 74
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Keeping an Eye on the freezer
Unilever has enlisted the help of a restaurant critic in a £21m campaign for its Birds Eye brand, which it hopes will change negative consumer perceptions of frozen food. The company is this month embarking on a TV, radio, press...
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Budgens in blitz to boost frozen
Budgens is breathing life into frozen food with a new collection of family-friendly dishes in 50 of its larger stores. Buyer Miki Handzar has worked with three independent suppliers to capitalise on key trends of convenience,...
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Big slice of pizza to go
Schwan's is aiming to carve itself a big slice of the home-delivered pizza market with the launch of a Pan Pizza To Go range under its Chicago Town brand.The company aims to convert 25% of delivered pizza occasions to its new...
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Red light over labelling
Suppliers are rounding on the FSA's multiple traffic-light system, after Coca Cola, Krispy Kreme, McCain, Weetabix, British Sugar and a consortium representing Allied Bakeries, Allied Mills, Silver Spoon and G Costa told the agency...
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Smooth 'n' squeezy ice
Scottish ice cream producer Mackie's is hoping to give Calippo a run for its money this summer with a frozen smoothie ice lolly aimed at kids.The company has teamed up with drinks company The Big J to introduce to the market two...
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Fish fingers in for sea change
Birds Eye Fish Fingers is undergoing a sea change with a new bite-size variant - the first major alteration to the classic product in its 50-year history.Fish Finger Minis will breathe new life into the brand at a time when...
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Heinz/Birds Eye to link?
Private equity companies including Cinven, Lion Capital and Brightpoint are believed to be interested in uniting Heinz’s frozen food business with Unilever’s Birds Eye arm.Venture capitalist Capvest, which bought the European operations of...
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Wall’s backs new treats
Unilever Ice Cream & Frozen Food has unveiled a £6.5m marketing campaign for Wall’s to support launches across its Cornetto and children’s ranges.New this season is a caramel variant of Cornetto, available in impulse and out-of-home...
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No mess, no fuss home baking
Aunt Bessie’s aims to turn up the temperature in the frozen aisles with a range of ready-to-bake traditional British scones, cakes and cookies, creating what it claims is a whole new category.The desserts are cooked from raw in the oven and are...
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Back to icy heartland
Unilever Ice Cream and Frozen Food is taking its Magnum ice cream back to basics with a £6.5m relaunch and new flavours to reinforce the brand’s indulgence properties.The company is launching Magnum Almond, which it said had already proved...
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An eye on offers
The Birds Eye range of promotions has been expanded on the whole with offers available across all five multiples, including frozen meat pies, fish and potatoes.No new entries have penetrated the cluster of big brand players who are continuing...
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On the Campaign Trail
Pringles on the king kong trail… Rock ‘n’ roll with kingsmill… Disaronno is the star of the show… Fat or fiction with McCain…Budget £2m Manufacturer Procter & GambleNew TV advertising for Pringles hit screens last Tuesday...
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McCain spices up its micro range
McCain has revamped its frozen microwave range with the launch of Southern Fried chicken wings as well as the introduction of an improved Micro Pizza offering.The wings, which are covered in a mix of herb and spiced breadcrumbs, come in a 135g...
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Premier Foods may be looking to snap up Birds Eye
Premier Foods is believed to be weighing up a bid for Birds Eye if owner Unilever decides to offload the frozen foods brand.Unilever recently revealed it was reviewing strategic options for its European frozen food business, including Iglo,...
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Getting all buttered up
Birds Eye is hot on the heels of Heinz’s WeightWatchers flavoured mashed potato launches (The Grocer October 15, 2005, p74) with two of its own frozen variants – Classic and Dijon mustard.The products, which have an rsp of £1.39 for 650g,...
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On the Campaign Trail
Birds Eye Budget £1.4mManufacturer UnileverThe first TV ad for Birds Eye peas for seven years features the Birds Eye veg as a gleaming ‘pea car’, arriving in top condition at consumers’ doors, while a fresh pea car disintegrates...
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Aunt Bessie gets on gravy train
Aunt Bessie’s has put the final piece in place to enable consumers to cook a complete dinner from frozen, with the launch of a frozen gravy brand.The company, which already offers pies, roast potatoes, stuffing, Yorkshire puddings and a range...
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Alternative desserts are US
Chicago Town has declared its intentions to become the UK’s leading frozen food brand by branching out into desserts.Seven products are launched on October 3 in a move that will make Chicago Town a complete solution for a night in.Five...