All Frozen articles – Page 76
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Dr Oetker prescribes a pizza snack
German food giant Dr Oetker is extending its successful pizza range into snacking. The company, which first stunned supermarket buyers two years ago with a daring assault on the UK market, is launching a hand-held snack called Intermezzo.Due in...
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UK-bound or destined to stay strangers?
>>recent launches from around the globe which could have potential in the UKUnilever’s Magnum ice cream brand has launched into chocolate confectionery in Italy. Praline, Infinity and Essence all contain 60% pure chocolate....
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An eye for a look
Unilever is ditching the Birds Eye gull logo. Is this genius or a flight of fancy? By Simon MowbrayThere has been a commonly held theory that, if frozen foods were invented today, they would have the biggest impact on the grocery...
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The bird is flown
Birds Eye is axing its famous bird logo as part of the 66-year-old brand’s biggest overhaul.Owner Unilever has ordered a list of changes to the market-leading frozen brand in a bid to revive the flagging category.They include replacing the...
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Top Products survey: Frozen Foods
Frozen food boasts of its superior freshness in an attempt to halt chilled’s encroachment, while the Birds Eye brand relaunch must also renew interestFrozen fixtures are perceived as unwelcoming places, where people shop quickly for...
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Unilever carries out review of Birds Eye supply chain
Unilever Ice Cream & Frozen Food has announced a major review of its supply chain for Birds Eye in the UK.A spokesman said both sourcing and manufacturing arrangements were being scrutinised.The future of three of its four UK...
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Slim-Fast frozen meals rival WeightWatchers
Slim-Fast is to get its first frozen ready meals range in a move which will pitch the brand headlong into another battle with rival Weight Watchers.
Brand owner Unilever is bringing out six meals developed by its Birds Eye… -
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FAMILY APPEAL
Birds Eye Wall's entered the added value white meat market 10 years ago with the launch of chicken burgers. The company now claims to hold the top selling products in each of the four market sectors coated grills, burgers, children's snacks and...
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Foreign Focus
Unilever’s Magnum ice cream brand is international, but appears in some very different formats in overseas markets.In Italy, it has debuted in chocolate confectionery. Having already introduced bite-size ice cream pieces coated in chocolate...
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Basil Brush-up for kids’ chicken
Grampian is to take on Birds Eye and Bernard Matthews in the children’s frozen food category – with a little help from Basil Brush.The company hopes to capitalise on the character’s recent upsurge in popularity to reinvigorate the category...
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Doctor’s hungry family
Dr Oetker has won Brits over with startling speed. Siân Harrington looks at the man behind the brandDr Oetker, the E5bn German food giant, is aiming to attain European market leadership in baking, desserts and ...
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Watchdogs hand it to Ben & Jerry’s
Advertising watchdogs have quashed complaints against ads for Ben & Jerry’s ice cream which suggested that nuts were added to the product by hand. Ben & Jerry’s poster campaign on the London Underground stated: “We usually try to put a...
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Findus silence on sale rumour
Swedish frozen food company Findus has refused to confirm or deny speculation that its owner, private equity group EQT, has put the company up for sale.EQT acquired Findus from Nestlé in 2000 and a statement from Findus said EQT had always...
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Magnum’s revenge
Wall’s has unveiled the latest two products in its limited edition Magnum 7 Deadly Sins range, with Jealousy and Revenge replacing Gluttony and Greed.The company said the first four products in the series had generated sales of 13 million...
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Pessimism at Unilever
Shares in Unilever fell by over 10% after it warned, for the second time this year, that sales growth of its leading brands would miss its targets. The Anglo-Dutch group cut its full-year target for growth for its top 400 brands, such as Magnum...
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Aunt Bessie gets new MD
Neil Sanderson has been appointed managing director of Hull-based Tryton Foods, which owns the Aunt Bessie's frozen food brand. He replaces Brian Young, who left the business last October. Sanderson, 35, has more than 10 years' experience in the...
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Scattered around the McCain Foods UK boardroom are packets o
They are there as examples of products that, despite appearances, are actually higher in fat than McCain's fried and oven-cooked mainstay and, because, with characteristic chutzpah, McCain is about to embark on a charm offensive with the great...
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Wright to drive Birds Eye
Unilever has appointed Jerry Wright brand director for Birds Eye in a restructure designed to increase consumer focus and drive a more brand-led strategy. He replaces marketing director for frozen foods Chris Pomfret, who has been transferred to...
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Chicago twist on favourite
Pizza specialist Schwan's is beefing up its frozen ready meals offering. The manufacturer is relaunching its family-sized Chicago Town-branded Classic Beef Lasagne with an "improved flavour" and spicing up its portfolio with the introduction of...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
Bigger pizza the action n Pizza specialist Schwan's has big plans to diversify its Chicago Town brand into ready meals. n It is launching a range of American-inspired dishes under the label next month, with six meals  including...