All Frozen articles – Page 77
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
BEW re-educates n Birds Eye Wall's has unveiled an £18.3m spend to back new and revamped products plus a campaign to re-educate consumers about the quality of frozen food. n Newcomers include Steamfresh Vegetables and whole chicken...
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Return of Lean Cuisine
Mary Carmichael Findus is resurrecting its 1980s diet brand Lean Cuisine to help breathe life into Feeling Great! frozen ready meals, backing the banner with £2.5m. The new portfolio, Feeling Great! Lean Cuisine, will include six new'...
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McCain buys Chinese food unit
McCain buys Chinese food makerCanadian-based frozen food specialist McCain has bought Belleisle which manufactures frozen Chinese foods including egg rolls and entrées at a facility in New Brunswick.McCain said Belleisle, which...
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Sustainability heads to brand status
Siân Harrington Unilever is to use sustainability as an advertising message for the first time as part of a £25m push behind its Birds Eye brand. The E52bn company has decided to promote its sustainability credentials after initial success...
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Ben & Jerry's soft core
Ben & Jerry's is reinforcing its passion for ice cream with new flavour Karamel Sutra. The saucily titled offering is the second addition to its Core Concoction range and will be available from April, rsp: £3.79, 500ml. It boasts a thick core...
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Wall's finds a cool £20m
Wall's is to spend a total of £20.5m on media support for its 2003 ice cream portfolio in a bid to "bring back the buzz" to the category. The biggest portion £8.7m is earmarked for Magnum, which, as reported in The Grocer last week, is to...
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Ben & Jerry calm down
Ice cream brand Ben & Jerry's, best known for complex flavour combinations, has taken a simple line for its latest creation, a single flavour called Vanilla for a Change. It has also temporarily put aside its wacky marketing ideas, which include...
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Dr Oetker powering up
Simon Mowbray German food giant Dr Oetker is continuing its assault on the British market by expanding its range of frozen pizzas. The move has added to speculation the company may now be preparing to diversify into other sectors of UK...
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Consumer's view: Drambuie Cream
Rosemary hudson, 58, counsellor from cheadle hulme- I often drink cream liqueurs and must confess to being a bit of a Baileys fan, which I drink with ice. I tried Drambuie Cream in the same way and was immediately hit with an artificial tasting...
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Carte d'or
manufacturer Birds Eye Wall's brand Carte d'Or agency McCann Erickson London budget part of a £19m ice cream spend A re-run of Carte d'Or's tactless granny at the dinner table' ad highlights the brand's new Rum and Raisin and...
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Birds Eye Chicken Lattice 2 for £2 Gondola end Asd
Birds Eye Fish Fingers 240g Buy one get one free Gondola end Sainsbury Cadbury's Ice Creams 4 Buy one get one free Gondola end Sainsbury Cadbury's Mighty Mini Cooki's 75g ...
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Findus soup for freezers
Soup has found its way into UK freezer cabinets with the launch of an eight-strong range from Findus. The frozen food specialist is backing its new Soup a' Meals with a £4.5m marketing campaign during the next 12 months, including new...
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Fries that can be fried
Frozen food specialist McCain is relaunching its brand-leading Home Fries with a campaign emphasising the message that the products can be fried as well as oven cooked. New look packs are rolling out now, supported by national television...
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McCain's Micro marketing
Frozen food specialist McCain is aiming to expand the microwaveable snacking sector by adding two new products to its Micro repertoire and backing them with a £4m marketing campaign. New Micro Toasties a convenience version of the classic toasted...
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trends and developments
Consumers looking for healthier alternatives are getting a response from companies. Birds Eye Wall's hopes to tap more into the yogurt and fromage frais trend, while Richmond Frozen Foods has plans to produce lollies with added vitamins. Scottish...
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Jobs axed as BEW cuts costs
Birds Eye Wall's is to cut 320 jobs at its Gloucester ice cream manufacturing plant as part of a restructuring operation aimed at slashing costs by £12m. The plant, which forms part of the company's 10-unit European supply chain network,...
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Fish cake arrivals
Birds Eye is continuing its bid to put the Enjoy! frozen meals d颢cle behind it by demonstrating its continued commitment to what it does best. The frozen foods specialist is launching two new fish cakes  smoked haddock, cheese & leek, and...
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American Dining appeal from Schwan's
Simon Mowbray Schwan's is sending its Chicago Town pizza brand into a brave new world by branching it out into a range of American-inspired ready meals. Available nationwide from next month, the Deep Dish frozen range will come in a choice...
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McCain gets good vibes
McCain is pitching new hot crisps product Vibes directly at adults in a bid to grab itself a bigger share of the burgeoning social snacking market. Made from thin slices of potato with the skin left on, the newcomers are ridged, with a crinkle...
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HOT VIBES FROM McCAIN
Meal solution specialist McCain is to plough a multi-million budget behind a new hot crisp product called Vibes. The company is saying little more than that at the moment but has revealed that the frozen newcomer will be launched next month ahead...