All Frozen articles – Page 78
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Schwan’s merges pizza brands
Schwan’s is merging its two pizza brands, launching products under the Chicago Town label and investing £2m in television advertising to further its goal of becoming one of the top frozen food suppliers.From April, premium offering Freschetta,...
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The Acid Test
>>consumers and buyers give their views on the latest launchesChicago Town potato WedgesFrom: Schwan’sSchwan’s has teamed up with frozen potato product manufacturer Cheviot Foods to launch a...
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Working Week
>>john hendy, commercial director, tryton foodsJohn Hendy had his work cut out when he returned from holiday last week and found some of his company’s Aunt Bessie’s products were caught up in the Sudan 1 crisis.But he...
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Wall’s Magnum comes to its Senses
Unilever aims to reverse a double-digit drop in the fortunes of its Wall’s Magnum ice cream brand with a new limited edition range for 2005.Backed by a £6.5m advertising spend, including TV, the limited edition Magnum 5 Senses – in Touch,...
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Unilever sale
Unilever has sold its western Europe frozen pizza and baguette business to German food giant Dr Oetker.The company supplies retailers across Germany and Benelux, and has been bought for an undisclosed amount.Dr Oetker, which in the...
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Birds Eye plant axed
The closure of Unilever’s Birds Eye factory in Grimsby should not be seen as evidence that frozen food is in terminal decline, the British Frozen Food Federation has insisted.Speaking after Unilever announced plans to close its Grimsby frozen...
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Schwan’s frozen puds debut
Schwan’s is bidding to fill the gap created by the demise of Hibernia Foods and its Sara Lee brand with a 20-strong range of frozen desserts.Known for its pizza brands Chicago Town and Freschetta, Schwan’s is entering new territory with the...
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Schwan’s goes to town on Pot Pies
Frozen pizza manufacturer Schwan’s is taking its Chicago Town brand into new territory with the launch of two frozen single-serve meat pies.Chicago Town Pot Pies come in chicken & vegetable and steak & vegetable varieties. Each is filled with...
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Pearce relinquishes his trustee role with Caravan
Former Birds Eye Wall’s sales director Tony Pearce retired from his last public office on Wednesday when he stood down as chairman of the trustees of the grocery charity Caravan. He was replaced byUnilever Bestfoods sales director Tony...
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Aunt Bessie’s ambition grows
Tryton Foods is adding five new ready meals to its Aunt Bessie’s frozen potatoes to puddings portfolio as it embarks on an ambitious bid to double the £110m brand’s value.The company, which has scored one of the grocery industry’s biggest...
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Competition gets scary
The kids’ frozen meals market is to become a brand battleground with two additions to Oriental Express Frozen Food’s Scooby-Doo range.The move follows last week’s announcement from Birds Eye that it is to launch four kids’ frozen meals under...
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Chicago Town rolls out microwaveable snack range
Schwan’s is expanding its Chicago Town offering with the launch of a new snacking range.
Chicago Town Wraps are rolling out to freezers in Iceland filled with one of four flavours – chilli beef, fajita chicken, roast vegetable and ham & cheese… -
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The Captain sails back to mum
Captain Birds Eye is set to return to our screens in the autumn on a ‘nutrition mission’ as part of a £25m campaign for the Birds Eye brand.The Captain will be playing a pivotal role in Birds Eye’s drive to communicate its new nutritional...
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Dr Oetker buys Onken
German food giant Dr Oetker said that its subsidiary, Dr August Oetker Nahrungsmittel, has bought privately owned dairy company Onken.No financial details were disclosed and Dr Oetker said that the two brands would remain...
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Micro adds new ranges
McCain is adding two new ranges to its burgeoning Micro boxed portfolio.The company unveiled both new ranges – Micro Baguettes and Micro Ribs – at this week’s Convenience Retailing Show in Birmingham.Set to roll out to the trade from the...
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Chicago Town chases the cops
Schwan’s is throwing its Chicago Town frozen pizza brand on the retro bandwagon with a new TV campaign which breaks tomorrow (Sunday, March 14).The new support, which the company claims takes a “radically different” approach to existing pizza...
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Dr Oetker prescribes a pizza snack
German food giant Dr Oetker is extending its successful pizza range into snacking. The company, which first stunned supermarket buyers two years ago with a daring assault on the UK market, is launching a hand-held snack called Intermezzo.Due in...
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UK-bound or destined to stay strangers?
>>recent launches from around the globe which could have potential in the UKUnilever’s Magnum ice cream brand has launched into chocolate confectionery in Italy. Praline, Infinity and Essence all contain 60% pure chocolate....
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An eye for a look
Unilever is ditching the Birds Eye gull logo. Is this genius or a flight of fancy? By Simon MowbrayThere has been a commonly held theory that, if frozen foods were invented today, they would have the biggest impact on the grocery...
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The bird is flown
Birds Eye is axing its famous bird logo as part of the 66-year-old brand’s biggest overhaul.Owner Unilever has ordered a list of changes to the market-leading frozen brand in a bid to revive the flagging category.They include replacing the...