All Frozen articles – Page 78
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Salty old sea dog's renaissance goes on as Captain Birds Eye
Mary Carmichael Advertising icon Captain Birds Eye is to cast his nets wider this autumn as a collection of non-fish products comes under his banner. It is the first time the brand has extended to landlubber products such as meat and vegetables...
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Seaside sensuality
Wall's has unwrapped a summer marketing blitz behind its impulse ice creams. New sensuality-themed' TV and press ads for megastar brand Magnum run through to August and include executions for new bitesize Magnum Moments. Magnum Yogurt Fresh...
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Job of the week
Name: Rachel Stokes Position: Product group manager Company: Tryton Foods The job: Stokes has been promoted to product group manager of Tryton Foods' Aunt Bessie's Yorkshire pudding range. She will head marketing on the Aunt Bessie's Tidgy...
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Bites: Birds Eye; Robinsons; HL Foods
Birds Eye Wall's frozen potato products are getting a new look, including foil packaging for Fritters and Alphabites, as well as a £3.75m support package this year.
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Bites: Horizon Organic; Chicago Town 13cm/5ins Deep Dish Pizza
The milk fixture sees two new branded launches this month: Horizon Organic is bringing out a non-homogenised organic milk and Arla Foods is launching Cravendale PurFiltre (a milk that claims to stay fresh for twice as long as normal milk) in London...
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CHICAGO TOWN AND FRESCHETTA
Schwan's Chicago Town pizza brand has been available in the UK since 1992, while its Freschetta pizza brand made a big impact on the market when it arrived in 1999. What are they? Chicago Town are deep dish pizzas, Freschetta are bake and rise...
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As a family we don't eat huge amounts of ice cream, but ther
The girls' favourite is Twister at the moment, although Rebecca is also partial to Smarties push-up lolly and Solero Shots, while Calippos are also popular, partly because they are clean and easy to eat. The girls loved the Wonka Sour lollies,...
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Holt is first marketing director for frozen foods supplier D
Frozen food supplier Dalepak has appointed Richard Holt as its first marketing director. Holt said he was looking to carve out a niche for Dalepak products to rival major competitor Birds Eye Wall's: "I will be looking to drive distribution with...
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Vreeken for Wall's Ice Cream
Birds Eye Wall's has announced the appointment of Gaby Vreeken as business director at Wall's Ice Cream. Vreeken succeeds Sharon Gardner. He was previously marketing director for Frigedoc sister company of Unilever. He was also Unilever...
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Dr Oetker is confident of seizing number one spot in frozen
German food giant Dr Oetker has revealed it already has its sights set on the top spot with its first ever launch into the UK. As revealed exclusively in The Grocer (March 9), the company has entered the British market with a range of frozen pizzas...
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Schwan's turns up breakfast heat
Pizza specialist Schwan's is moving its Chicago Town brand into a new market next month with the launch of Scrambles mini hot breakfast products. The move aims at harnessing the potential of the frozen breakfast market which Schwan's sees as...
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Dr Oetker determined to be major UK player
exclusive Simon Mowbray Leading German food manufacturer Dr Oetker is to launch its first assault on the British market. The multi-billion pound business is introducing a range of frozen pizzas which should start hitting supermarket freezers as...
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Amoy Soy Sauce 150ml Save one third Shared gondola end
Amoy Straight To Wok Egg Noodles Save one third Gondola end Sainsbury Birds Eye Alphabites Bogof Shared gondola end Sainsbury Coke 2 litre Bogof ...
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White fish shortage pushes up prices
Warnings of fish price rises came to fruition this week as dearer products filtered through to stores. Birds Eye and Young's warned of higher prices last year but Birds Eye has been first off the mark to raise them up 3%-10% across its frozen...
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Birrell is BEW's new sales chief
Unilever's David Birrell is to succeed Birds Eye Wall's sales director Tony Pearce. Pearce is retiring after a 35-year career in which he helped launch ECR UK, was chairman of IGD, president and chairman of the National Grocers' Benevolent Fund and...
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Best frozen pizza ever'
Green Isle Foods claims to have revolutionised the frozen pizza category with a new range of Goodfella's offerings which it is backing with a £7m marketing spend. Stone Baked ciabatta style pizza comes in four flavours with Green Isle boasting that...
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Our perceptions of McCain as a brand centre around words suc
It's also the sort of brand that's equally accessible to singles and couples as "naughty but nice" things to have in the freezer (I realise I've got a pack of McCain Micro Chips in mine although I've no idea why I prefer Fries To Go anytime). The...
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McCain gets saucy with its frozen Micro range, and chips in
Frozen potato specialist McCain is adding three new products to its Micro range and is also chipping in with a £5.5m support package. Micro Wedges-In-Sauce (rsp: 89p, 200g) come in BBQ and curry varieties and continue the brand's potato theme,...