All Frozen articles – Page 79
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Birds Eye Chicken O's Buy one get one free Gondola en
Birds Eye Bigtime Codcakes 4s Price promotion 98p Gondola end Asda Birds Eye Frozen Beef Curry Price promotion 99p Gondola end Tesco Birds Eye Mega Burgers 320g ...
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It's Rosti with Rustie Lee
McCain has busy, adventurous consumers in its sights for the launch of Rosti, a traditional Swiss dish made entirely from potatoes. It also hopes the newcomer, which will be backed by ads and sampling activity, will attract newcomers to the frozen...
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McCain launches vending machine
McCain is chipping into the vending market with a new machine which delivers piping hot French Fries at the drop of a coin. The system, developed by Swansea based Mono Equipment, is aimed at retail outlets, pubs and clubs and leisure facilities....
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Fills for kids wrapped up
Findus has gone back to school to add two new flavours to its range of Crispy Pancakes Pepperoni Pizza and Sausage & Baked Beans. The company said it had consulted with its target audience children before coming up with the new twists on an...
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Ben & Jerry's pulls the toes out
They must have a lot of long, lonely nights in Wetton, Staffordshire, if this latest sporting activity is anything to go by. The Ben & Jerry's-sponsored World Toe Wrestling Championships took place in the village recently, and saw grown adults...
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The Grocer focus on frozen food: TRENDS AND DEVELOPMENTS
Tryton Foods says its Aunt Bessie's brand made over 400 million Yorkshire puddings last year and helped raise the market to almost £60m. Its latest venture is an organic version. It has acquired a flock of 5,000 chickens to ensure a consistent...
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The only organics to enjoy
Sir; We have a compelling need to finally end the confusion concerning two completely contrasting food offerings; namely Unilever's Birds Eye brand, Enjoy! and the refreshingly different organic food range from The Enjoy Organic company. The...
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Walkers is launching limited edition six-pack Bolognese flav
Consumers can win a sports car in a summer on-pack promotion for Findus' lasagne and macaroni pasta ready meal range. Dragonfly Teas has added Moroccan Mint and Moonlight Jasmine to its organic portfolio. Marlow Foods has brought out Quorn...
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Findus has a great feeling as it enters that ! territory
Exclusive Mary Carmichael Findus' new range of frozen ready meals, Feeling Great! is being pitched as healthy convenient meals for busy people bringing it into Birds Eye Wall's Enjoy! territory. Findus is putting £7m behind the new brand in the...
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Ferguson leads the evolution
Bird's Eye Wall's chairman Iain Ferguson has been appointed senior vice president of corporate development across the Unilever estate. As chairman, Ferguson was responsible for the launch of Birds Eye Wall's Enjoy! brand and the restructure of its...
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The Grocer focus on ice cream
analysis by Sheila Eggleston - Cabinets get all-industry ranges - Birds Eye Wall's volumes up 7% - Emphasis on building brands - Smaller tubs arrive The DTI and Competition Commission ruling on freezer exclusivity and a lacklustre summer made...
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The Grocer focus on ice cream: just one Wall's Cornetto for
Birds Eye Wall's claims a technologyfirst with soft ice cream while smaller companies are adding vitamins or yogurt or going organic Smaller companies are keeping the ice cream industry on its toes with their innovative products. Unusual flavours,...
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Brandwatch profile: Frozen ready meals
Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Radio Outdoor TV Total ...
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The big four lead as BEW boosts ice cream spend
Birds Eye Wall's ice cream support is up more than 50% to £33m this year, as the company looks to revive the falling fortunes of the impulse singles market. The new range, available from March 5, is spearheaded by Wall's four bestselling brands....
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CORNETTO GETS INTO MACHINES
Birds Eye Wall's is extending its Cornetto brand into soft ice cream from a dispensing machine. From April onwards, the machines which are adapted so that only Cornetto products can work in them, will be given on loan to 400 outlets in the UK. The...
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Colombo eyes retail
General Mills-owned US frozen yogurt brand Colombo, which will be introduced to the UK grocery trade next month, aims to rival premium ice cream brands Ben & Jerry's and Häagen-Dazs. The products have previously only been available to the catering...
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It's Micro but it's also Mega
A McCain Micro Chip for adult appetites the Mega Micro Chip is due to hit freezers in time for National Chip Week, February 19 - 26. A £3m campaign of TV, radio and press ads and new media support will kick off then, along with instore...
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Brandwatch advertising this week.........
A £1.5m TV campaign for Radox breaks on February 5 and runs until March 4. Birds Eye Wall's campaign for its Enjoy! range hits screens and poster sites from February 4. Twiggy fronts TV ads from February 5 as part of the £6m ...
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The Grocer focus on logistics: partnerships: the way forward
In Holland they do the unthinkable grocery retailers and suppliers share a £25m cold store where automation yields big savings. Sarah Hardcastle reports Imagine Tesco, Sainsbury and Birds Eye Wall's sharing a cold store to benefit from goods...