All Frozen articles – Page 82
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Ben & Jerry's pulls the toes out
They must have a lot of long, lonely nights in Wetton, Staffordshire, if this latest sporting activity is anything to go by. The Ben & Jerry's-sponsored World Toe Wrestling Championships took place in the village recently, and saw grown adults...
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The Grocer focus on frozen food: TRENDS AND DEVELOPMENTS
Tryton Foods says its Aunt Bessie's brand made over 400 million Yorkshire puddings last year and helped raise the market to almost £60m. Its latest venture is an organic version. It has acquired a flock of 5,000 chickens to ensure a consistent...
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The only organics to enjoy
Sir; We have a compelling need to finally end the confusion concerning two completely contrasting food offerings; namely Unilever's Birds Eye brand, Enjoy! and the refreshingly different organic food range from The Enjoy Organic company. The...
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Walkers is launching limited edition six-pack Bolognese flav
Consumers can win a sports car in a summer on-pack promotion for Findus' lasagne and macaroni pasta ready meal range. Dragonfly Teas has added Moroccan Mint and Moonlight Jasmine to its organic portfolio. Marlow Foods has brought out Quorn...
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Findus has a great feeling as it enters that ! territory
Exclusive Mary Carmichael Findus' new range of frozen ready meals, Feeling Great! is being pitched as healthy convenient meals for busy people bringing it into Birds Eye Wall's Enjoy! territory. Findus is putting £7m behind the new brand in the...
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Ferguson leads the evolution
Bird's Eye Wall's chairman Iain Ferguson has been appointed senior vice president of corporate development across the Unilever estate. As chairman, Ferguson was responsible for the launch of Birds Eye Wall's Enjoy! brand and the restructure of its...
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The Grocer focus on ice cream
analysis by Sheila Eggleston - Cabinets get all-industry ranges - Birds Eye Wall's volumes up 7% - Emphasis on building brands - Smaller tubs arrive The DTI and Competition Commission ruling on freezer exclusivity and a lacklustre summer made...
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The Grocer focus on ice cream: just one Wall's Cornetto for
Birds Eye Wall's claims a technologyfirst with soft ice cream while smaller companies are adding vitamins or yogurt or going organic Smaller companies are keeping the ice cream industry on its toes with their innovative products. Unusual flavours,...
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Brandwatch profile: Frozen ready meals
Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Radio Outdoor TV Total ...
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The big four lead as BEW boosts ice cream spend
Birds Eye Wall's ice cream support is up more than 50% to £33m this year, as the company looks to revive the falling fortunes of the impulse singles market. The new range, available from March 5, is spearheaded by Wall's four bestselling brands....
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CORNETTO GETS INTO MACHINES
Birds Eye Wall's is extending its Cornetto brand into soft ice cream from a dispensing machine. From April onwards, the machines which are adapted so that only Cornetto products can work in them, will be given on loan to 400 outlets in the UK. The...
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Colombo eyes retail
General Mills-owned US frozen yogurt brand Colombo, which will be introduced to the UK grocery trade next month, aims to rival premium ice cream brands Ben & Jerry's and Häagen-Dazs. The products have previously only been available to the catering...
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It's Micro but it's also Mega
A McCain Micro Chip for adult appetites the Mega Micro Chip is due to hit freezers in time for National Chip Week, February 19 - 26. A £3m campaign of TV, radio and press ads and new media support will kick off then, along with instore...
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Brandwatch advertising this week.........
A £1.5m TV campaign for Radox breaks on February 5 and runs until March 4. Birds Eye Wall's campaign for its Enjoy! range hits screens and poster sites from February 4. Twiggy fronts TV ads from February 5 as part of the £6m ...
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The Grocer focus on logistics: partnerships: the way forward
In Holland they do the unthinkable grocery retailers and suppliers share a £25m cold store where automation yields big savings. Sarah Hardcastle reports Imagine Tesco, Sainsbury and Birds Eye Wall's sharing a cold store to benefit from goods...
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First impressions: Enjoy! ready meals from Birds Eye Wall's
The 12-strong range of Enjoy! frozen ready meals from Birds Eye Wall's plans to "change the way you eat forever in just 10 minutes". Rsps: £1.79-£4.99 Brett Horton is the director of marketing at an outdoor advertising agency group Cubes of...
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BEW looks to regenerate image with Enjoy! meals
Karen Dempsey Bird's Eye Walls is stumping up £30m over two years to make Enjoy!, its new range of upmarket ready meals, a regular feature in UK freezers. Enjoy! is pitched as a "meal solution" for adults who choose what to eat at the last...
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BEW recalls potato products
Birds Eye Wall's has recalled some of its Potato Product range after a contamination scare. The products could contain metal fragments because of a machine malfunction during the production process. Birds Eye recommended retailers take all...
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Sweet pancake first at Findus
Findus is to breath new life into its crispy pancake portfolio with its first ever sweet pancake range. The frozen desserts, Findus Sweet Pancakes, are aimed at a core four to 11 year old market, while it is hoped they will appeal to teenagers too....