McCain has added Netherlands-based Scelta Products to its portfolio of prepared vegetable appetiser products.
The acquisition closed on 8 September and represents a significant investment from McCain to grow and expand in the frozen vegetable appetiser space.
Scelta Products has worked in the frozen vegetable industry for over 22 years, including 13 years spent as a business partner of McCain.
Products supplied by Scelta including onion rings, battered and breaded mushrooms and other vegetable appetisers will now be brought into McCain portfolio.
“With common customers and shared values as family-owned companies, there is a natural complement between McCain Foods and Scelta Products,” said Max Koeune, CEO of McCain Foods. “We feel honoured and privileged to build on the legacy of Scelta Products, bringing their delicious product to our customers as we expand on the fantastic business that Scelta’s founders have created.”
Scelta Products’ plant assets will also be integrated into McCain’s product network, creating increased production capacity to accelerate growth throughout European and international markets, McCain said.
The acquisition marks the latest in a series of investments made by the supplier to enhance its appetiser and snacking offerings, including Ad van Geloven, Strong Roots and Forno De Minas.
Scelta Mushrooms, a co-founder of Scelta Products, was not part of the sale agreement and will continue to trade as a separate business. The acquisition price is not being disclosed at this time.
“Our companies have grown together over the years, and I’m excited to see that continue,” said Jos Koster and Wilco Boone, co-founders of Scelta Products. “In joining forces with McCain, a global leader in prepared appetiser products with similar business values to ours, I am confident that the legacy of Scelta Products will continue to be built upon.”
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