Fruit & veg <span id="Fruit & veg"></span> – Page 110
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Apple tree spree ups Tesco’s core offerin
Tesco is working with growers to plant half a million Evelina and Opal apple trees amid rising demand for alternative varieties.Growers plan to increase tree numbers from just 13,000 to 500,000 over the next five years. New trees will be...
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McCracken named Branston chairman
Guy McCracken, the former CEO of food retail at The Co-operative Group, has been named as the new chairman of potato supplier Branston, replacing outgoing chairman Chris Howard.McCracken spent seven years as chairman of Duchy Originals...
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NewsPDO victory for Yorkshire rhubarb
A variety of English rhubarb has gained the same international status as champagne and Parma ham.
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NewsEditor's Comment: Warburtons entry into bagged snacks is bizarre - and I like it
Warburtons? Making crisps? Now that's what you call a brand extension and a half. Yet you can see why. Exactly a year since Walkers launched Red Sky, sales of the premium potato chips have come from nowhere to challenge established players...
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Florette sets out stall to be as big in fruit as salad
Florette has outlined ambitious plans to become as big in prepared fruit as it is in bagged salad.The branded fresh produce specialist, which launched its first six prepared fruit lines in November following its acquisition of Salads To...
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NewsTesco wins UK asparagus race
Tesco claims it is the first multiple retailer to stock UK-grown asparagus in 2010.
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Lipton gets fruitier with new flavours
Unilever is backing the addition of two flavours to its successful Lipton Fruit & Herbal tea range with a £2.7m marketing push.
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Apple prices shoot up as EC supplies tighten
Apple prices are rising sharply in the wake of lower volumes of fruit coming on to the market.
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Merrydown revamp highlights heritage
Heritage cider brand Merrydown has updated its packaging to emphasise its 60-year history and unique eating apple contents.
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Jersey Royal Co to launch mainland potato brands
The Jersey Royal Company is planning to launch regional potato brands following its acquisition of St Nicholas Court Farms.
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Organic goes all out to ditch posh-only image
Organic producers hope to boost sales by millions of pounds this year by going more mass market and persuading 'dabblers' to buy more frequently.
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Grove changes name for cosy company feel
Organic fruit juice Grove Fresh has rebranded to project a "smaller company feel" that it hopes will drive consumers back into the declining organic drinks market.Sales in the £9m organic fruit juices and drinks market have fallen more...
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Wellocks to expand with a larger depot
Fruit and veg wholesaler Wellocks is planning a fourfold expansion as part of a move to sell direct to consumers.
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Retailers cut fruit prices to keep shoppers buying
Supermarkets have slashed the prices of tropical fruits to prevent consumers deserting the category.Value and volume sales of tropical fruits nosedived in the opening months of the recession as consumers re-evaluated their spend.
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Picture This... British cucumbers in stock
The year's first British cucumbers hit supermarket shelves this week. Up to 700,000 cucumbers a week will be harvested at Thanet Earth in Kent once the season is in full swing, having been grown in giant glasshouses.
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Focus On Packaging: Cartons muscle in on cans’ territory
Cartons are invading cans' territory. Sainsbury's Basics tomatoes are the latest canned product to make the switch. They follow products such as Sainsbury's premium tomatoes, Asda baked beans and Princes Tuna Bites.
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New Zealand shrinks 2010 wine yield to prevent oversupply
New Zealand winemakers have "put vineyards to sleep", left grapes on vines and even unearthed roots to avoid the sort of oversupply crisis that has hit Australian wine.Industry body New Zealand Winegrowers, which represents brands such...
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Health campaign for Tenderstem broccoli
A new campaign aimed at highlighting the health benefits of Tenderstem broccoli starts this spring.Running under the strapline 'Year of health for Tenderstem broccoli', the campaign aims to ascertain and then publicise the health...
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Greenery boosts clout in UK with Baarda alliance
Pioneering salad producer John Baarda Ltd has agreed a strategic tie-up with Dutch marketer The Greenery UK that secures Baarda's future and expands The Greenery's presence in this country.Under the deal, expected to complete later this...
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M&S launches high protein ready meals
Marks and Spencer has launched a high-protein range of prepared meals, sandwiches and salads aimed at dieters.The 40-strong Simply Fuller Longer range, which includes Chargrilled Chicken & Vegetable Noodles with Savoury Miso...