Fruit & veg <span id="Fruit & veg"></span> – Page 139
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McCain gets on Tractor with 100%-UK pledge
McCain Foods is to become the first frozen food manufacturer to carry the Red Tractor logo on its chips, following a pledge to use only British potatoes.From September its chips will carry the mark back of pack and the claim that "100%...
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Letter of the week - High prices are deterring shoppers
While VAT questions can often be complicated and awkward, the case for reducing VAT on fruit juice is a practical and direct one ('Innocent mounts new push for lower VAT on fruit juices', The Grocer, 7 July,p6). At present, a glass of fruit juice...
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Box scheme mushrooms
Northern Ireland's sole producer of organic mushrooms has launched an online organic food box scheme and home delivery service.The McArdle Group's new Orchard Organics project offers customers a choice of organic, seasonal fruit,...
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Müller yoghurt drinks link with 5-a-day drive
Müller begins a major "route to fruit" rejuvenation of its brands this month with the launch of a One a Day yoghurt drinkThe new product promises consumers an easy way to achieve one of the government's recommended 5-a-day of...
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Contamination of Cape crop causes havoc for global pineapple market
The UK faces a pineapple shortage after accidental contamination left much of South Africa's crop potentially toxic to humans.The fruit contains five times the EU's permitted level of the heavy metal cadmium, which experts say can damage...
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Mike and Ike pitch in to Premiership
US candy company Mike and Ike is stepping up its game in the UK with its first major marketing push, including advertising at Premiership and Championship football grounds. The company, which introduced its chewy fruit-flavoured sweets...
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Sun Valley's going nuts for Grossman
Loyd Grossman is set to enter the premium end of the burgeoning nuts category through a joint venture with dried fruit producer Sun Valley.Loyd Grossman Nut Mixes, produced under licence by Sun Valley, go in to Waitrose and Booths next...
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Free fruit scheme has 'no long-term benefit'
A government scheme which offers children aged four to six a free piece of fruit a day at school has had no long-term health benefit, researchers claim.Researchers from the University of Leeds examined the fruit and vegetable intake of 3,700...
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Innocent mounts new push for lower VAT on fruit juices
Innocent Drinks has renewed calls for VAT on fruit juices to be slashed - in the hope Gordon Brown will be more sympathetic to the cause now he is prime minister.Innocent has been lobbying since last August for a change in the law that...
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Price Survey - 7th July 2007
After four weeks at the top, Asda has plummeted to third position in our weekly basket survey, losing out to Tesco and Morrisons. The multiple can blame its relegation partly on the end of its offer on red seedless grapes, which shot up in price...
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Price is right despite the upmarket makeover
In which high street retailer would you find products as diverse as dragon fruit, mojito-style olives, ham in Polish beer and Ukranian honey pepper vodka under one roof? And what multiple grocery store has a dinner menu similar to that of a...
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Play fair on air miles say Kenyan growers
Kenyan vegetable growers hit out at Britain's anti-food miles lobby this week at the Royal Agricultural Show in Warwickshire.Kicking off a debate on whether food miles are fair miles, the Kenyan High Commission said it feared a consumer...
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PepsiCo signs Panesar for Asian-inspired line
PepsiCo is teaming up with England cricketer Monty Panesar to launch its first bespoke flavour of Walkers crisps targeting the UK's growing south Asian communities.Walkers Chilli & Lemon flavour has been developed specifically to appeal...
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Ariel and Robinsons net share of space for offers
British strawberries, Ariel and Robinsons all feature in space promotions in our latest survey, which can only signify one thing - Wimbledon has started.Robinsons Fruit & Barley squashes were on promotion in all five retailers at the...
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Is produce ripe for growth?
It has been something of a fruit cocktail for the fresh produce industry this year: some good bits, some bad bits and plenty of colour. For instance, consumers spent more on fruit and veg than ever before, but volume sales fell. Eat in Colour...
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Campaign Trail: Florette
?Florette, one of the produce category's best-recognised brands, has been busy advertising its bagged salads again this year. It spent £2.8m running a 30-second spot with the tagline 'Fresh from the fields of Florette'. It features salad growers...
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Research Notes
Total fresh fruit and vegetables grew 5.2% in value and fell 1.3% in volume in the latest year. TNS Worldpanel Usage data shows people are eating only 2.6 portions of fruit and veg on average a day, despite many 5-a-day initiatives. However, on...
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French growers set sights on UK market
French summer fruit growers have stepped up their campaign to drive UK retail sales in a bid to build a reputation for quality and justify the premium price they ask compared with Spanish fruit. Marketing agency Sopexa has launched a...