Fruit & veg <span id="Fruit & veg"></span> – Page 177
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Waitrose trial heralds more local sourcing
Waitrose plans to introduce branded, locally sourced fresh produce as part of a long-term strategy to work more closely with local grocery producers. On February 7 it launches a trial of seasonal fruit and vegetables, branded Country Produce,...
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Irish to unveil E6m campaign
Ireland’s mushroom growers are poised to unveil a blueprint next month for a E6m generic promotional drive. It is hoped that the campaign – revealed in The Grocer last year (‘Mushroom push will need unity’, October 2, p82) – will run in the UK...
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Montsano buys Seminis for $1.4bn
Montsano, the developer of genetically engineered crops, has agreed to buy Seminis, the world’s biggest producer of vegetable and fruit seeds.The deal, which totalled $1.4bn (£534m), was made with Fox Paine & Co, the private equity and...
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The Acid Test
>>consumers and buyers give their views on the latest launchesStaxFrom: WalkersStax is on trial in selected stores in the London area. The Pringles-style snack comes in three flavours – ready salted, cheese & onion...
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Cornish Earlies play it Dirty
Growers of Cornish Early new potatoes are for the first time to launch a nationwide media campaign this spring.Run under the slogan ‘Deliciously Dirty’, the marketing drive will include competitions in the press and on radio. Campaign...
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Supplier Spotlight
Some might question the wisdom of putting all your eggs, or tomatoes, in a basket marked Sainsbury, but that is what one fresh produce company has done – and it is convinced it is the right way forward.Fresh Link’s sole client is Sainsbury...
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In Profile: Q& A with Andrew King, CEO PJ smoothies
Smooth operator working on getting the brand mix right Andrew King has made it his mission to educate the nation about the merits of a fruit smoothie. The new CEO of PJ Smoothies says that 85% of the population have yet to be persuaded to try...
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Hard truths for fruit scheme
Restrictions laid down by rules governing maximum apple sizes in the fruit-for-schools scheme mean fruit could be too small and hard for children to eat.A school in Hampshire contacted The Grocer claiming that Egremont Russetts provided under...
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Hot property in Cool Oil
The Groovy Food Company is aiming to recruit more customers for its omega-laden Cool Oil after securing a contract to supply Boots.The oil – a cold-pressed seed oil blend of flax, hemp, pumpkin and evening primrose oils – is already available...
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JS streamlines potato supply
Sainsbury’s drive to streamline its supply base is continuing apace, with potato supplier MBM, a subsidiary of Premier Foods, the latest to find itself surplus to requirements.Ditching the Cambridgeshire-based company means the multiple now has...
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Consumer Insight: Grapes
There were 833 million grape consumption occasions last year. This is up 12% on the previous yearIn-home snacking accounts for a quarter of grape consumptionAlmost a half of grapes are consumed on Monday, Tuesday...
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Sunpride fashions a chilled juice for independents
Sunpride has brought out a range of chilled juices under a Discover the Flavour banner. The line-up includes Pure Orange Juice Smooth and with Juicy Bits, Pure Apple Juice and Pure Pineapple Juice, which come in one-litre Tetra Rex...
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Blueberry sizes up
Sainsbury is stocking what it describes as a giant blueberry.The size of a grape, it is three times larger than the usual variety. Fruit buyer Craig Sibbitt said: “Blueberries have long been known as power packs of nutritional goodness, and...
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Rise of the red onion
Growing demand for red onions is driving a search for new hybrid varieties by breeders to rival market leader Red Baron.UK red onion production has risen from 35,000 tonnes to 50,000 tonnes in three years.And Cambridge-based plant science...
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Turkish grapefruit shortage may lead to sharp increase in canned prices
A severe shortfall in the Turkish grapefruit crop means canned prices could rise by 50% compared with last year when fruit was plentiful.Both Israel and Turkey are switching to juice concentrate production as world demand exceeds supply,...
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Consumer Insight: bananas
When bananas are consumedIn the past year there were 3.2 billion banana meal occasions, an increase of 3% over the previous year Breakfast and lunchbox occasions account for almost a half of banana consumption...
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JS keeps up the variety show
Sainsbury is planning to launch new varieties into its fresh produce sections at least every two months for the foreseeable future according to its vegetable and salad buyers.Speaking exclusively to The Grocer, they said they were firmly...
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Pink Lady in an instant
Sainsbury’s Pink Lady pre-packs and polybags will carry an instant-win on-pack promotion designed to drive sales in the run-up to Christmas. Created by Chingford Fruits, which ran a similar campaign on Sainsbury’s cherries earlier in the year,...
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Consumer Insight: tomatoes
When fresh tomatoes are eatenIn the last year there were 2.7 billion occasions of fresh tomato consumption in the homeThat represents a 1.5% decrease on last year 2% of all fresh tomatoes consumed are...
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Aldi soup launch
Discounter supermarket group Aldi is launching a new range of low calorie fresh soups.Available in three varieties – Tomato & Red Pepper, Spicy Parsnip and Chicken & Sweetcorn – all the soups contain less than 3.4g of fat and 53 calories...