Fruit & veg <span id="Fruit & veg"></span> – Page 185
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Doubting the dilutable
Buyers have expressed doubts that consumers will be able to differentiate Britvic’s new Robinsons for Milk dilutable squash from milkshake lines.Rolling out next week, the soft drinks specialist’s new line, which contains 10% fruit juice, comes...
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Cash back on Cwella
Fruit juice drink brand Cwella is launching a ‘Try me free’ on-pack promotion across its range in an attempt to encourage trial.From this weekend, until stocks last, the money-back offer will run across the brand’s TM Retail, Costcutter and...
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Juicy Fruit’s spring clean
Wrigley hopes to squeeze extra sales out of its Juicy Fruit brand with a new pack design.The company also plans to raise investment behind the variant with a “significant media support programme” .The spring clean for Juicy Fruit coincides...
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Tracker hunts down two new flavours to boost bar
Masterfoods is adding two new flavours to its Tracker cereal bar range and backing the brand with a £1m support package.The Forest Fruits and Lemon variants replace the Strawberry and Banana lines and will be rolling out from the middle of next...
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UK Cameo set for 700 tonnes
Growers have hailed the third UK season of Cameo apples a resounding success.This year saw volumes reach almost 350 tonnes, said Adrian Barlow, chief executive of English Apples and Pears.“In the first year we had only about 50 tonnes to...
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Flippin’ good buys
As Pancake Day draws closer, the promotional activity on those key staples of lemon juice and syrup continues to increase. Although there is activity for the day across retailers, it is Tesco that seems to be making the biggest effort so far...
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Fruit’n’veg vouchers launched
Fruit and vegetables are the weapons in a new campaign by health chiefs to tackle child obesity. In a DoH programme, parents are set to receive vouchers for free fruit and veg.The campaign is designed to promote lifelong healthy eating habits...
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UK tomatoes arrive at JS
Sainsbury has announced the first arrivals of British tomatoes in its stores.The Taste the Difference vine-ripened tomatoes are on sale, at £1.79, a week early due to recent mild temperatures.Tomato buyer Tristan Kitchener said: “Sainsbury...
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Florette hits TV with relaunch
Leading bagged salad brand Florette is preparing for a £3m relaunch.The company, owned by French operator Soleco, has appointed advertising agency Hooper Galton to relaunch its brand in 2004.Florette is hoping to build on the success of...
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Mangoes in court
Asda is being prosecuted by Swindon Borough Council for allegedly misleading customers over the anti-cancer properties of its mangoes. The council instigated legal proceedings for breach of both the Food Labelling Regulations and the National Cancer...
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Hardys Oz launches
Hardys has set its sights on the under £5 market with a new set of wines from Australia. Brand owner Constellation Wines claims the Hardys Voyage line extension is the first to offer consumers wines blended with three grapes for less than a...
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Horrific effect of the minimum wage
from Rosina Newton, Lime Tree Stores, Lime Tree Road, MatlockSir; Your article on the minimum wage (‘Squeezed to the limits’, January 31, p30) was very interesting, but hardly touched the surface for the very small retailer. My...
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Shamouti hits UK
The first arrivals of the popular Jaffa Shamouti oranges hit UK shelves this week.Exporter Mehadrin Tnuport Export said volumes were good and expected to peak in February and March, with availability expected to last through to the end of...
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South Africa gets back on form
South Africa’s top fruit growers have high hopes for the season due to the European crop’s smaller size and variable keeping quality. Capespan marketing manager Martin Dunnett said:“While the first Royal Gala will be harvested up to a...
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Fairtrade grape first
The Co-operative Group is claiming to be the first to offer Fairtrade organic grapes to UK consumers.The fruit went on sale this week and to encourage consumers the retailer slashed the price in half, from £2.99 to £1.49.The fruit is from...
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Join the club
Four more banana importers and ripeners have joined the Banana Promotion Group, previously consisting of Fyffes, Geest, JP/Dole and Del Monte. Newcomers are Keelings, Bristol Fruit Sales, M&W Mack and S H Pratt. Budgets for the 1997 generic...
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Israel boosts potato crop
Israeli growers have increased their potato crops by as much as 50% to meet an anticipated increase in demand from the European market.Total export tonnage is forecast to rise from 70,000 tonnes to 100,000 tonnes.An estimated 3,000 tonnes...
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Geest to simplify supply chain
Geest is to form a new business to combine its English village salads (EVS) sold at Asda and Thames Fruit, which imports citrus fruits and melons to the supermarket. The aim of the new business – NewCo – is to simplify the supply chain for...
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Whitworths scoop
Whitworths’ Sunny Raisin Nuggets has scooped the top prize – the Barrow Lane & Ballard trophy – in this year’s Dried Fruit New Product Awards. The company also won the snacking category.This was the sixth year of the competition, run by the...
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Provender comes with jam
English Provender Company, best known for its Very Lazy range of ambient ingredients, is launching a range of eight premium jams and marmalades.The jams, each containing 42g of fruit per 100g, come in apricot & vanilla, strawberry & ...