Fruit & veg <span id="Fruit & veg"></span> – Page 188
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Sainsbury ad for fruit ‘not misleading’
Watchdogs have dismissed claims that a Sainsbury poster implied its strawberries were picked in the morning and sent straight to its supermarkets. The poster stated: “Our strawberries travel from field to store in less than a day and are...
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US hails excellent apple quality
The latest US apple estimates were made available this week and described as average in quantity but excellent in quality.The figures were based on both the assessment of the industry itself as well as the official figures from the...
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A hi-tech squeeze
A technology specialist is claiming success following consumer tests of its innovative equipment.Sinclair IQ had conducted the tests on its SIQ-FT machine, a high speed machine that is designed to measure the firmness of individual fruit. ...
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dunkers addition
Kraft Foods is investing more than £300,000 behind the launch of yet another addition to its Dairylea Dunkers range. Finger Dunkers are crispy potato rings with a Dairylea cheese dip. In store from September 8, the new addition will be supported by...
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Fresher Brazilian papaya
Improved packaging and shipping could provide a boost for Brazilian papayas.European importers say the improvements mean the fruit will no longer be reliant on air freight, and will therefore be able to arrive in larger, cheaper...
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Animated family makes Dolmio an everyday dish
Dolmio is axing its real-life Italian brand ambassadors and replacing them with cartoon substitutes.Marketing chiefs behind the Masterfoods-owned brand have decided to take a different tack to push the top selling tomato pasta sauces, aiming...
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Apples set to scorch in the heat
Soaring temperatures are likely to have a significant impact on European apples and pears.While the EU apple crop is only currently forecast to be 3% down on last year, the 6,947,000 estimate at Prognosfruit may face substantial revision....
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Young is Sundora chief exec
Dried fruit and nut supplier Sundora Foods has appointed Tryton Foods MD Brian Young to the new post of chief executive to help build brands such as Fruit Fantasy, Oatiz and Naturally Organic.Young heads a management team that includes...
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Hellmann’s turns on teen appeal
Unilever Bestfoods is throwing its famous Hellmann’s brand into the table sauces market in a bid to attract younger users.It means the brand, which has a faithful following among ABC1 adults for its iconic mayonnaise and salad dressings,...
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Mister Potato Head
Few brand icons have had as much impact on the products they peddle as Gary Lineker. Simon Mowbray interrupts this national hero’s busy schedule to talk about his life as one of the UK’s most successful brand ambassadorsHe’s had...
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spudz sub-brand
Quaker is swelling the ranks of its successful Snack-a-Jacks range with a new sub-brand of potato and rice-based offerings called Spudz. n Rolling out next month, the new lines will be supported by a £5m marketing...
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Polka fuel for raspberry hunger
David ShapleyA new, autumn-fruiting Polish-bred raspberry called Polka is taking the UK industry by storm. It was launched at the trade show Fruit Focus in Kent last week. Rupert Hargreaves, commercial director of Hargreaves Plants,...
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Asda digs Scottish spuds
Asda has seen sales of locally sourced potatoes double this year at its stores in Scotland.The ‘Ayrshire’ potatoes are clearly labelled with the Scottish flag and actively promoted in the store. Local sourcing manager at Asda Karen...
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Snack-a-Jacks spinoff
Quaker is adding a Spudz range to its Snack-a-Jacks portfolio in a bid to expand the brand’s appeal to men and children.The potato and rice-based products, which roll out from the beginning of next month, will be backed by a £5m marketing...
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Early Discovery boosts UK start
David Shapley UK supermarkets are set to make a major effort to push English apple sales using more promotional activities, according to Adrian Barlow, chief executive of English and Apples and Pears.“We are really encouraged by the...
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Sensations go nutty
Walkers is adding peanuts to its Sensations portfolio as part of a long-term strategy for the brand.The three Nut Cluster varieties – Chilli Spice, Sour Cream and Onion and Cool Tomato Salsa – come in pots and will be on shelf from September...
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SA Fairtrade fruit on way
The first Fairtrade citrus and apples from South Africa are set to hit retailers’ shelves.The fruit is the first to be supplied under the Capespan Foundation’s Thandi Initiative that supports fruit from ‘Empowerment Farms’ and will be...
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JS sets out top fruit ambitions
Sainsbury is aiming to take the top spot from Tesco when it comes to English top fruit. Marcus Hoggarth, senior buyer for apples and pears, said the multiple was aiming for significant growth: "I'd like to see us stuff Tesco and get the number one...
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New Reef flavour
Coors Brewers has added a new pear and grape flavour to its bottled alcoholic fruit juice range Reef to hit the shelves at the end of July. The new flavour follows the launch of a blackcurrant and raspberry flavoured Reef, six months ago....
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Cirio gets more time to consider bankruptcy
Cirio, the troubled Italian canned food and tomato sauce maker, has been granted extra time by a Rome court – until September 17 – to decide whether to declare itself bankrupt. Cirio defaulted on a bond of 150m euros last November and was...