Fruit & veg <span id="Fruit & veg"></span> – Page 190
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Leaf for Waitrose
Waitrose has become the first multiple to use the Leaf marque on its fruit and vegetable prepacks. It coincided with the adoption of the logo on strawberries being sold at the Wimbledon Tennis Championships provided by Hugh Lowe Farms, which...
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Chile looks to widen exports
Ed Bedington The varied flavours of Chile hit London this week as part of a Europe-wide campaign to promote food exports. The showcase to promote products ranging from fresh wild mushrooms to meat and seafood was organised by ProChile....
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Upside of going upside down
Siân Harrington Heinz is to put £4m behind the launch of a Top Down Tomato Ketchup, designed to tap into the three-quarters of consumers who store ketchup upside down. The newcomer, which will have full distribution by next month, contains a...
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French Sunshine comes out
Jane Mornement The French summer fruit season has got off to a healthy start with the fifth annual campaign from Sunshine Fruits from France. Focusing this year on a health and beauty theme, a 5-a-day awareness campaign will be supported by...
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Upside of going upside down
Heinz is to put £4m behind the launch of a Top Down Tomato Ketchup, designed to tap into the three-quarters of consumers who store ketchup upside down.The newcomer, which will have full distribution by next month, contains a mechanism which...
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It's time to Eat a Salad a Day'
Ed Bedington A campaign to encourage consumers to Eat a Salad a Day' is being launched. The concept by The Greenery kicks off with the publication on Thursday of the first-ever report into the UK salad market. The report looks at the...
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Premiums are soaring as a blame culture takes hold. How can
Personal injury claims. It is one of those phrases that send supermarket spin doctors into damage limitation mode. Whether it is a customer slipping on a grape and injuring a hip or a member of staff sustaining a broken limb through faulty...
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The VK Coast is clear for GBL
GBL International has unveiled a new RTD brand called VK Coast.The vodka-based drink comes in three flavours – Orange & Passion Fruit, Apple & Mango and Strawberry & Vanilla – and will be boosted by a £10m campaign including advertising,...
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Get entries in for dried fruit awards
The countdown has begun to the announcement of the winners of the sixth Dried Fruit New Products Awards. The most innovative new products containing dried fruit will be revealed at a ceremony preceding the Dried Fruit Ball, at the Savoy on...
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The right routes for top fruit
Ed Bedington A road map' to help the weak learn from the strong and guide top fruit growers down the path to success has been commissioned by the Worshipful Company of Fruiterers. The organisation is investing £6,000 in sponsoring Violetta...
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Third helping for Kick Start
Mary Carmichael Kellogg is going back for a third helping of its controversial Kick-Start weight loss campaign to back Crunchy Nut Corn Flakes, Fruit n' Fibre and Special K cereal brands. Timed to coincide with interest in last-minute...
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Heveco swelling
A leading mushroom producer is investing around £1m a year to boost production. Heveco Mushrooms plans to increase volumes grown at Thakeham, West Sussex, by adding additional adjacent capacity at Abingworth. The company, the UK arm of...
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Dried fruit awards
The search is now on for the country’s most innovative new products containing dried fruit. Retailers and manufacturers are being urged to enter the sixth Dried Fruit New Products Awards, which are open to products launched (and available...
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Heavy on the juice
Fruit juice brand Copella is offering a Land Rover Freelander, worth £17,000, in an on-pack promotion across its range. Rolling out now, more than one million bottles will sport a collarette detailing the promotion, which involves answering a...
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Maoam's buzzing
A pair of animated battling fruit flies are the stars of a new ad campaign for Haribo's Maoam chews which hit the small screen this week. The duo, Fred and Ernie, are aimed at stimulating trial among the brand's target audience of 10 to...
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Tesco to recall own label fruit muesli
Tesco is to recall its Tesco Fruit Muesli 1kg following seven customer complaints due to the presence of nuts in the product.Tesco is to put up point of sale notices in stores to highlight shoppers to the nut/seed allergy warning for the...
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Fairtrade's fresh fuel
A fresh new supply of organic Fairtrade bananas is set to arrive in the UK. Fairtrade fruit company AgroFair UK said the first customers had already been lined up, including award-winning organic retailer Fresh and Wild. The fruit, branded...
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Public health is back in the spotlight. With the NHS under p
A third of British children are now overweight. Most children eat nothing like the recommended levels of fresh fruit and vegetables. Fewer children are taking exercise. Instead of cycling or playing in the park, they vegetate in front of the...