Fruit & veg <span id="Fruit & veg"></span> – Page 137
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Is produce ripe for growth?
It has been something of a fruit cocktail for the fresh produce industry this year: some good bits, some bad bits and plenty of colour. For instance, consumers spent more on fruit and veg than ever before, but volume sales fell. Eat in Colour...
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Campaign Trail: Florette
?Florette, one of the produce category's best-recognised brands, has been busy advertising its bagged salads again this year. It spent £2.8m running a 30-second spot with the tagline 'Fresh from the fields of Florette'. It features salad growers...
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Research Notes
Total fresh fruit and vegetables grew 5.2% in value and fell 1.3% in volume in the latest year. TNS Worldpanel Usage data shows people are eating only 2.6 portions of fruit and veg on average a day, despite many 5-a-day initiatives. However, on...
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French growers set sights on UK market
French summer fruit growers have stepped up their campaign to drive UK retail sales in a bid to build a reputation for quality and justify the premium price they ask compared with Spanish fruit. Marketing agency Sopexa has launched a...
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Budgens' spuds get upmarket revamp
Budgens has relaunched and repackaged its potato range to boost sales.The chain of small supermarkets has chosen a more upmarket look for packs of spuds, with each line offering advice on how best to prepare and cook the variety. The...
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Raisin producers offer alternatives to sweets
Suppliers of dried fruit and nuts are developing healthy confectionery alternatives in an attempt to grab a bigger share of the school lunchbox market.Sun-Maid has launched vanilla yoghurt raisins and milk chocolate raisins. The lines,...
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Toorank launches rum-based cocktail
Toorank Distilleries is hoping to capitalise on the burgeoning cocktails-at-home sector and the growing popularity of rum with a new ready-to-drink cocktail brand.The three-strong TibuRon Cocktails range - TibuRon Mango, TibuRon...
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Taboo's new look boosts girl appeal
First Drinks has revamped Taboo, the vodka, wine and fruit juice mix first launched in 1988.Taboo was a runaway success after its initial launch but has suffered from a lack of support in more recent years. First Drinks is hoping the new...
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Sainsbury's delists Prince Charles
Sainsbury's has reportedly delisted HRH Prince Charles' Highgrove Home Farm and Soil Association director Patrick Holden as organic vegetable suppliers.Both Prince Charles and Holden were delisted as organic carrot suppliers for Sainsbury's...
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Opinion - "If we can't eat an egg a day, heaven help other staples. Potatoes, bread, water? Nothing is safe"
We couldn't get hold of Edwina Currie, but we are confident she would have lined up behind the FSA and the Daily Mail in condemnation, so monumentally stupid was the decision this week to ban an ad about food (the old 'Go to work on an egg'...
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Kenyan growers 'lack trust in retail buyers'
Leading supermarkets met the anti-poverty charity Traidcraft this week after a report into the booming fresh produce industry exposed the "overwhelming lack of trust" Kenyan growers had in retail buyers.Importers and retailers including...
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Sainsbury's rolls out Bumblebee scheme
Sainsbury's has told all its fresh produce growers in the UK to adopt new wildlife-boosting conservation measures.As part of Operation Bumblebee, farmers have been asked to sow wild flowers on field margins to encourage bees, insects and...
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'Super fruits' are trounced on health
Blackcurrants have shot to number one in a new superfruit premier league, kicking cranberries and goji berries into touch.They had the highest score for antioxidant content and they also boasted the best results in medical trials,...
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Benecol adds dairy-free soya drink to its line-up
Benecol is the latest player to venture into the growing soya and fruit drink sector, marking the healthy heart brand's first move away from dairy. Benecol Tropical Fruit & Soya Drink is described as a "deliciously smooth-tasting exotic...
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acid test - Melborne Lounge and Sabai Hibiscus
Expert's verdict:7/10 ?An intelligent entry to the branded new world wine market, combining the sought after Pinot Grigio grape with the popular Chardonnay. This blend works well, delivering a dry, well- balanced wine that will appeal to men and...
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Aussie lager XXXX gets label revamp
Aussie lager XXXX is hoping its new look will entice new drinkers to the brand.Instead of traditional packaging, featuring the name of the brand, XXXX bottles and cans will have messages such as "Great tasting without shoving a lime in...
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Outlawing fruit bars from schools is totally bonkers
The School Food Trust should lift its ridiculous ruling that classifies fruit bars as confectionery or companies may give up supplying themLegislation is preventing my company from offering healthier food to children. I am not referring...