Fruit & veg <span id="Fruit & veg"></span> – Page 154
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Second opinion Waitrose is being praised for its initiative to sell ugly fruit as a sideline for makers of jam. Great! But hang on a minute...
Waitrose must be delighted by the favourable publicity generated by its decision to put a small range of Grade II fruit on its shelves. Of course the idea of 'ugly fruit' was a straight lift from the National Trust. It came up with the original...
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Ofcom stance on pre-watershed ban is wrong
If the government wants better regulation, it should set up a rogues' gallery where people can pelt fruit and veg at regulators they love to hate. My 5-a-day goes to Ofcom. The regulator is deciding how to restrict TV junk food ads to...
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Call to get riding the vegbox bandwagon
Organic growers are being invited to supply growing 'vegbox' home delivery scheme Riverford Organic Vegetables and its franchise operations. Owner Guy Watson said that he was already giving supermarkets a run for their money, but claimed...
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Superfood campaign starts to mushroom
A £100,000 campaign has been launched by the Mushroom Bureau focusing on the crop's health benefits as a superfood. The claim is backed by a report from nutritionist Jane Clarke and Professor Robert Beelman from Pennsylvania State...
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Quinn's makes a splash with 100% fruit ferment
Diageo Great Britain has released TV advertising for its Quinn's fruit ferment, as part of an £8.5m marketing spend behind the brand. The drink, which was launched in April, was described by Diageo as the first of its type and a natural...
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Price Survey
Shopping basket totals leapt up a few more pence this week as a result of an across-the-board hike in the per kg price of loose bananas from 64p at the top four to 85p. Waitrose increased its price by 10p to 89p while 99p is the cost for...
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champions: 1st place
Product: Potato Heads Launched: January 2005 Sales: £30.7m MAT to 11 March 2006Potato Heads is the Brazil of the bagged snacking world. The product takes a new, interesting approach to an established category, is a crowd pleaser...
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Financial struggle for a fifth of companies
An in-depth survey of the financial health of suppliers of fresh produce has found that nearly one in five is facing serious problems. Senior analyst David Pattison at Plimsoll said the industry had a stark choice: change or risk...
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Johnson's Living a salad success story
An entrepreneur who is bringing living salads to supermarkets has scooped two farming awards at the NFU's inaugural national prize giving event this week. Andrew Johnson of Home Harvest Salads produces a living baby leaf salad, which...
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Growing appetite for Fairtrade fruit hailed
Fairtrade importer AgroFair is planning to treble sales in the European Union to more than £100m in the next three years as shoppers' appetite for ethical goods soars, according to its chief executive officer Jeroen Kroezen. AgroFair is...
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No go sites for polytunnels
Growers will have to accept that some sites are not suitable to install polytunnels because of public opposition, the shadow environment secretary Peter Ainsworth has said. "We support British growers and are pleased that this sector has...
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It's In The Bag
When we set about deciding late last year which products were likely to become world beaters, some were easier to pick than others. Walkers' Potato Heads, for example, was a pretty safe bet, considering that the kid-friendly brand was,...
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Dodgers has a cheeky side
Jammie Dodgers is showing its cheeky side with its latest limited edition flavour. Cheeky Mango was launched into Asda stores this month and is the prize-winning flavour from brand owner Burton's Foods' Design a Dodger competition, which...
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Beck's lemon for the zest of your life
InBev UK is trialling a citrus flavoured beer as the second brand extension to its Beck's brand this year. Beck's Green Lemon has a lower alcohol content at 2.5% abv than its 5% abv parent brand and the recently-launched 4% abv Beck's...
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French vow to reverse decline in stone fruit
French summer fruit growers are cranking up their efforts to halt slumping sales in the UK. Daniel Obadia, European president of the Sunshine Fruits from France campaign, said French exporters needed to rethink their marketing...
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Bouquets bloom in Waitrose aisles
Waitrose is turning up the style in flowers and plants with the launch of a florist-style range of bouquets, plants and flowers in branded gift-style packaging. The Blossom and Bloom range includes indulgent seasonal bouquets and plants...
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Organic Pomegranate & Apple Juice
Expert's verdict...8/25?Bottled in glass with a foil covered screw cap, the label has a simple illustration designed to invoke farm shop brands. The aroma is of old apples with a slight berry smell, the juice cloudy with a dull...