Fruit & veg <span id="Fruit & veg"></span> – Page 190
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Bramley caters for new age
Ed Bedington Bramley apple growers are employing long-term tactics in this year's promotional plans. The Bramley Apple Campaign will use Bramley Apple Week, which starts on Monday, to launch two initiatives promoting the use of the fruit in...
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Juicy new Reef advert
The second of Reef's "Juicy" TV ads goes on air from next week. Part of a £9.5m spend on the brand, the execution comes ahead of a new flavour extension which is yet to be revealed. The ad highlights Reef's fruit juice content, which Coors...
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Stream Foods is a few months short of its third birthday, bu
The Cambridgeshire-based company's fortunes are based on a range of fruit snacks for children, developed from ideas that founder Paul Newberry picked up while on a business trip to the US. "I could see great potential for these here," he says....
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The texture of drinks to come
Britvic is aiming to put some extra fizz into the children's soft drinks market with a launch which has been three years in the making. Bidding to build on the success of Britvic's £30m-a-year Fruit Shoot kids' brand, Freekee Soda contains a...
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Asda payout for injured shopper
An Asda customer has been awarded £500,000 damages after slipping on a mushroom in its Hatfield store in July 1997.Asda said in a statement: "We are sorry about the circumstances that led to Mrs Jackson's injury. We have taken every...
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Fanta gets new flavour
Simon Mowbray Coca-Cola is bidding to push the meteoric rise of Fanta in the UK even further by introducing another new flavour. The company predicts that Zesty Berry (blackcurrant and Lemon) could even eclipse the success of recently...
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Fanta gets new flavour
Coca-Cola is bidding to push the meteoric rise of Fanta in the UK even further – by introducing another new flavour.The company predicts that Zesty Berry (blackcurrant and Lemon) could even eclipse the success of recently introduced...
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Building on Blanc success
Leading salad brand Florette is looking to build on the success of its tie-up with top chef Raymond Blanc. Parent company Soleco is keen to forge links with other leading chefs to help develop the Florette brand. Commercial director Mark Newton...
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Suntina set to be up 10%
Citrus exporters are hoping for a bumper season in the UK this year. Israel's major citrus exporting group Mehadrin Tnuport Export (MTEX) is anticipating increasing by 10% its supply of Suntina easy peelers to the UK. The first fruit has arrived...
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Capespan starts muesli
Fruit supplier Capespan is moving into the ready-to-eat breakfast cereal market with the launch of a premium muesli range featuring fruit brand names. On shelf next week, all three products boast a 50% fruit content. Fyffes' Tropical Fruit...
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Tesco revamps organic
Tesco is acting on royal advice to try and boost its organics category. The retailer is keen to promote its organic offering more aggressively and has embarked on a major redesign of its organic fruit and veg packaging. The plan developed from a...
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Fairtrade pineapples for Co-op
The world's first Fairtrade pineapples went on sale in the UK over the Christmas period. The fruit, imported by farmer-owned AgroFair UK, joins bananas and mangoes as fresh fruit that can be certified Fairtrade. In response, the Co-operative...
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More Washington organic
Organic fruit now represents a third of all apples exported from Washington State to the UK, according to George Smith, UK promotional director of the state's Apple Commisssion. The range of organic fruit includes Gala, Braeburn, Fuji, Goldens,...
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City optimism over Geest
Shares at fresh prepared foods specialist Geest suffered as the company put out a cautious trading update warning of lacklustre growth in salads after a dismal early summer and operational problems at new bakery and pasta facilities in Barton....
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Breezer Twist
From: Bacardi Martini The drinks giant hopes to build on the success of Bacardi Breezer with the launch of a new spirit ranged aimed at younger drinkers. A blend of Bacardi rum, fruit juice and exotic fruit, it is available in watermelon,...
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Asda trips up as it doles out staff pay slips
Pay day cheer at Asda spilled out into the Cheshire store where a group of staff blocked the fruit and veg aisles as their pay slips were handed out. The group then remained there for several minutes swapping jokes before dispersing, to the...
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Huelva under pressure
Strawberry growers in Spain are coming under increasing pressure from other countries, it has been claimed. Tom Semark, regional manager for AFI Direct Sales, told the recent soft fruit conference in Kent that growers in the Huelva region of...
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Salad Days
Crosse & Blackwell claims to be master of the reduced fat salad cream sector with its Waistline range holding a 33% share outselling Heinz Weightwatchers almost two to one. Sales of reduced fat salad cream are up 13% in the year to date following...
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Salad days
Consumption of fruit and veg is on the rise spurred on by the increased consumer interest in healthy living, but is still well below the recommended ‘five-a-day’.According to a new survey by the Food Standards Agency of adult eating habits...
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santa salad
Florette is aiming to persuade consumers that salad is for Christmas, not just summer, with the launch of a limited edition Deluxe Christmas Salad. On sale throughout December, it is a mix of radicchio, escarole, Lollo Rossa, Baby Mizuna and...