Fruit & veg <span id="Fruit & veg"></span> – Page 199
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Heinz Tomato Ketchup
Created by: Leo Burnett Launched: 2000 A celebration of the yeuch' factor, this series of ads included a young man retrieving a piece of pizza from his bed and recycling it with Heinz Salad Cream, and a much-criticised execution where a tramp...
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It's Wicked Heinz ketchup now goes an orange colour
Exclusive Mary Carmichael Heinz is to add another colour to its tomato ketchup rainbow with the launch of a limited edition Wicked Orange Sauce only in the UK. It joins Eazy Squirt Tomato Ketchup, which comes in more orthodox red, and the...
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CAMPINO GETS A NEW LOOK
Bendicks is giving its Campino range of sugar confectionery a packaging makeover with new look packs rolling out to stores from the end of this month. Hanging bags of Strawberries & Cream and Oranges & Cream will be the first to get a facelift, with...
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deciduous fruit
Trial tasting in foyers adds new dimension to marketing Chile goes to the cinema at new season's launch Chilean deciduous fruit is being given a higher consumer profile through promotion in 1,400 cinemas in a six-week burst starting next...
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Just Juice gets an up-to-date new look
Cirio Del Monte is to give its enduring Just Juice brand a facelift in a bid to boost sales. The brand is to get new packaging and a £500,000 round of backing as part of a relaunch next month. One-litre Tetra-paks of Apple, Grapefruit, Orange,...
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Pie in the Frijj
Dairy Crest has added a limited edition Custard Pie flavour to it Frijj milkshake range. It joins the Chocolate, Strawberry, Banana and Extreme White and Dark Chocolate variants. "The previous limited edition, Luvly Latte, did spectacularly...
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Seeds of Change
Breakfast Flakes Rsp: £1.49 for 250g Another organic variant from Seeds of Change, this time made from clusters of oats and crisped rice with maize and wheat flakes, raisins and red apple pieces. September was its best month, recording sales of...
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Hubbards Oranges
of St Clements Rsp: £2.29 for 750g This muesli baked in orange juice is new from New Zealand and is one of a range handled by London-based Retail Brands. Launched in April, it achieved its best sales of £11,000 in June. Average four-weekly sales...
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The Greenery buys Minnaar
The Greenery, the Netherland's largest marketing organisation, has acquired Dutch distributor Minnaar. Integration will be complete by the start of the salad season. Minnaar, with e180m turnover, will move from its site in De Leir to Maasland,...
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In our stores, canned food is shrinking all the time. The ma
Canned vegetables, in particular, are disappearing fast because consumers prefer fresh, chilled or frozen. And, of course some vegetables, like carrots, don't migrate to the can very well. They are over processed. The only growth in vegetables is...
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Generic association out to win consumer appeal
Seven major UK importers, several with direct producer links, have formed the Mango Association with an initial three year brief to raise awareness among retailers and consumers. Among their ranks are Agrexco UK, Janic, Minor Wear and Willis,...
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Fair Trade chocolate bar Dubble, proceeds of which go to Com
Instant mash potato brand Smash is about to launch its latest on-pack offer a Laughing Martian Mug. The mug, available for two tokens and £3.50, has a picture of the Martians from the famous TV ads and a light sensor mechanism in the base which...
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Archers' berry is designed to bear fruit for its pps range
Guinness UDV is adding a Raspberry variant to its Archers Aqua portfolio, bringing the premium packaged spirit range to five. GUDV believes it has a hit on its hands as its consumer trials indicate that 64% of its key female drinkers would buy the...
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Fanta does a fruit twist
Coca-Cola is extending its Fanta brand with a new flavour Fruit Twist. The peach, passionfruit and orange-flavoured pop hits shelves this month and follows the launch of Fanta Icy Lemon almost exactly a year to the day. The soft drinks giant...
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Whitworths' special FX
Dried fruit specialist Whitworths is expanding its fruit snacks portfolio with a range of FX fruit energy bars. On shelf next Saturday (February 1), the new range consists of high fibre, almost fat-free pure fruit bars with no added sugar in three...
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Going into the supermarket to choose a fruit juice has never
The packaging is great the bright vibrant colours and strong fruit images would defiantly stand out on the shelf. Some of the fruits sounded strange banana and kiwi were unexpected and some of the colours were a bit alarming , but they work....
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Manufacturers achieved their goal in 2001, edging the sweet
The catalyst for growth has been classy premium jams and marmalades containing more fruit and less pectin, and healthy, reduced sugar preserves. These lines have made headway in the battle for the breakfast table, commanding a higher price and...