Fruit & veg <span id="Fruit & veg"></span> – Page 210
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ASA: CLAIM FOR ACTIMEL REJECTED
The Advertising Standards Authority has upheld a complaint from the Fruit and Vegetable Information Bureau that a magazine ad for Danone's probiotic yogurt Actimel was misleading. The ad showed Actimel next to an apple and asked Which is more...
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International alliances: Northcourt in link with Enza
English top fruit cooperative Northcourt Group has formed a joint marketing venture with Enzafruit Worldwide in which English growers will be involved in selling NZ apples for the first time. The new venture will be called Worldwide Fruit and...
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CANARY tomatoes: Canaries look to growth
Path to new varieties and technology needs government help Canary Island tomato growers have appealed to the islands' government for an aid package to help modernise the industry to boost yields and find new tasty varieties. Francisco Penate,...
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Grapefruit: Florida Pink on the rebound
Volumes to UK targeted to reach around 850,000 ctns Florida Pink grapefruit producers are confident they can rebuild their UK export volumes this season back to around 850,000 cartons by next May. The first fruit is due to arrive within a week. ...
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Mars boosts grab sugars
Mars is running a 50% extra free promotion on grab packs of its fruit sugars range until the end of the year. The offer applies to 99p bags of Skittles, Starburst Original Chews, Strawberry Mix, Joosters, Factor X, Smilers and Rex the Runt Juicy...
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Jaffa rebranded by Carmel
Israel's Agrexco is dropping the Jaffa brand on its oranges sold through the wholesale markets and will refer to them as Carmel A. Extending its own brand further, Carmel Grapefruit' will be used on two newly designed cartons. These will be green...
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Fresh produce: Heritage is on the case
Nisa-Today's is relaunching its Nisachill Heritage fresh produce range and introducing nearly 40 new case sizes. Smaller case sizes, including 8x4 pack Golden Delicious apples and 6x1 Iceberg lettuces, will complement the existing range of 100...
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New packs: M&S adds to organic fruit
Marks and Spencer has launched a range of organic apples and pears. They include Cox, Red Falstaff, Kid's Orange, Red Pippin and Conference, according to newly appointed fruit buyer Gary Lindsell. Lindsell expects at least part of this range to be...
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Soups coupled with speed message
A risqué three week TV advertising campaign for Heinz microwaveable soups breaks on October 30. Heinz's four bestselling canned varieties cream of tomato, cream of chicken, vegetable and cream of mushroom soups are now available in microwave...
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Market watch: Fruit and vegetable Wholesale prices (p)
FRUIT Origin Variety Packing Apples UK Cox lb 40 55 UK Bramley lb ...
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SIAL show review: Bottled water: Silver Spring rival for Vol
Silver Spring used Sial to launch its rival to Volvic Touch of Fruit. Perfectly Clear Still with Spring Water comes in five flavours: peach & mandarin, red apple, citrus fruits, tropical fruits and summer fruits. Retail sales manager Andrew McAdam...
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Nuts: Cobnuts make a comeback
Traditional Kentish cobnuts are making a comeback on retail shelves. Their growing popularity was highlighted by Waitrose's sponsorship of the growers' association exhibition class held at the National Fruit Show. The crop can be eaten from...
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Sara Lee in festive style
Sara Lee Bakery has launched four frozen desserts for the festive season. Festive Fruit Punch is brandy mousse on a spiced fruit and nut base, topped with fruit and a mulled wine glaze. Marbleous Choc 'n' Orange Cheesecake is a deep filled...
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EU apples: Why Pink Lady's full of promise
Pink Lady production is booming across Europe with the French taking the lead. As the season gets underway Starfruit, the French propagator which holds the exclusive licence for Europe for the fruit discovered in 1973 in Australia, assessed that by...
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Market watch: Fruit and vegetable prices
Wholesale prices (p) FRUIT Origin Variety Packing Apples UK Cox lb 42 55 UK ...
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First impressions: Baxters and Nick Nairn pan fry sauces
Anna Mason is a senior account manager at Highgate based ID marketing services agency The packet for Baxter's Classic Mediterranean tomato pan fry saucedoes not direct what the sauces should be used for, so I decided to wallop mine on a load of...
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TOMATOES: Canary Island growers look to branding power
UK is target for £150,000 annual marketing campaign over the next three years Canary Island tomato growers backed by local and national government have taken a step which could lead to a regional brand at retail level to give their fruit a stronger...
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Fred takes to the bottle
Homepride has entered the ambient soup market for the first time with the launch of Soup in a Bottle. In four traditional flavours cream of tomato, cream of chicken, mediterranean vegetable and cream of mushroom (rsp £1.49), the soup comes in a...
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Mars' Milky Way goes bananas
Mars is to launch a limited edition banana flavoured Milky Way, following the trial earlier this year of the strawberry flavoured Milky Way. The banana flavoured Milky bar will be available from mid October for four weeks (rsp 15p). At the same...
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International: breaking news about international product dev
Cholesterol-lowering products are continuing to mushroom on Australian retailers' shelves. After the launch of Logicol Spread in 1999, Praise has introduced Logicol Mayonnaise and Logicol Coleslaw dressing, which contain plant sterols from soya...