All Gen Alpha articles
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Comment and OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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NewsThe Sidemen partners with New World Foods to launch meat snacking range
The flavours in the range are inspired by the sauces available from The Sidemen’s chain of fried chicken shops
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Analysis and FeaturesHas Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
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Analysis and FeaturesThe US food and drink brands who want to recruit you!
Prime, Liquid Death, Feastables… a range of viral US brands have hit UK shelves to huge fanfare. So what’s driving their success, and what can other brands do to appeal to Brits?
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WhitepapersHow the food industry can embrace sustainability
The goal of sustainable and regenerative agriculture is to meet today’s food demands without compromising the ability of future generations to also cover their needs. Discover the three key priorities that will take food businesses one step closer to a truly sustainable future.
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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Analysis and FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think