All Gen Z articles
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Analysis and Features
10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
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Comment and Opinion
Why Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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News
The Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
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News
McVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
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News
Sidemen launch exclusive Sides range into Iceland Foods
Iceland has already developed a pipeline of new products that will launch over the coming months, including into new categories
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Comment and Opinion
Too hot to handle? The dangers of gen Z’s addiction to spice
Fuego, Flamin’ Hot, Volcano… just some of the flavour descriptors on ultra-spicy snacks gaining popularity among young shoppers
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News
Denmark recalls Korean noodle brand Samyang for ‘poisoning’ risk
Consuming large quantities of chilli poses a particular risk to children and frail adults
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Category Report
Energy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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Comment and Opinion
The next retail revolution will be in-store experiences
Consumers, especially gen Z, increasingly seek experiences over acquiring products, says Sara Parrish, experience strategy director at Imagination
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News
Jaffa Cakes adds cola flavoured spin-off to lure younger shoppers
The NPD was inspired by cola bottle sweets
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Comment and Opinion
Six trends influencing gen Z and millennial shoppers
These cohorts are seeking food & drink that improves sleep, mental health and more, says Signe Svanfeldt, lead nutritionist at Lifesum
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Analysis and Features
Political digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends
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Comment and Opinion
Tex-Mex’s death is nigh as Brits pursue maximum Mexican meals
Fajitas, burritos, taco shells. Tex-Mex offerings have become family staples in the UK, thanks in no small part to Old El Paso
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News
Old El Paso launches Street Vibes range to lure pre-family shoppers
The range targets a ‘younger demographic through the fun flavours and format’
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Comment and Opinion
Why Tesco, TikTok and salad is a significant combo
Stupid dances, silly challenges and now Tesco salad bays. Just a few of the many ways TikTok has changed how consumers consume and now, apparently, how businesses do business
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Category Report
Confectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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Comment and Opinion
How AI can revive a stagnant innovation climate
Rapid advances in AI give brands a new tool to create disruptive innovation at a fraction of the cost and time, says Jonny Forsyth, director of Mintel Food & Drink
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Comment and Opinion
Fever-Tree’s boozy wine play shows the spritz occasion is here to stay
Fever-Tree’s boozy innovation and the rise of challenger spritz brands shows there’s more to the serve than just Aperol
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News
Just 30% of younger consumers drink beer, SIBA report reveals
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort
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Comment and Opinion
Authentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co