All Gen Z articles
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Comment & OpinionSocial media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth
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NewsReese’s adds chocolate dipped peanuts to tap Gen Z snacking trends
‘We’re offering a fun way for consumers to enjoy the sweet and salty flavours they love,’ said Reese’s
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NewsCity snapshot: Gen Z drives bump in consumer confidence
Brits are feeling more optimistic about their personal finances and therefore expect to spend more over the next three months. Also, Cranswick raises revenue targets
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InterviewsKris Boger on his mission to grow sales on TikTok
Kris Boger believes Lidl’s ‘insanely popular’ foray on to the TikTok Shop will be replicated far and wide. He’s here to help brands achieve lift-off
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Comment & OpinionWill bright blue Takis sell in a nation worried about UPF?
Takis’ latest NPD contains palm fat, maltodextrin and the controversial colouring Brilliant Blue FCF
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NewsHigh-protein cheese bringing in younger consumers
Sales of Cathedral City High Protein Half Fat Cheddar have been predominantly driven by Gen Z and millennial shoppers
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Comment & OpinionSocial media hacks are changing the face of home cooking
Cooking hacks on social platforms such as TikTok, Instagram and YouTube are fundamentally reshaping how people approach cooking and eating, says David Milner, executive chairman at Crosta Mollica
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NewsViral snacking brand Takis brings Blue Heat tortilla chips to the UK
Blue Heat is Takis’ second top-selling variant in the US
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NewsSnacking a ‘love language’ for most shoppers, Cadbury survey finds
Eight out of 10 agreed it was ‘worth the extra calories to share a snack with someone I love’
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NewsDoritos Dinamita hits UK as PepsiCo taps demand for spicy snacks
‘Gen Z are driving the demand for bold and exciting flavours,’ said PepsiCo
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Promotional VideosWhy agility and speed are vital to compete effectively in the modern fmcg arena
United Food Brands CEO Richard Reeves explains how his energetic and entrepreneurial business is using agile tactics to drive performance across some core fmcg categories.
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NewsJacob’s adds ‘cheesy’ Mini Cheddars flavours to lure young shoppers
‘These new additions are designed for younger shoppers seeking bold, trending flavours,’ said Jacob’s
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NewsPepsiCo unveils Extra Flamin’ Hot gelato and lip balm in TikTok drop
The snacking giant has teamed up with Doughlicious, UpCircle and Ginsters to launch three limited-edition products
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NewsUnited Food Brands taps freeze-dried candy trend with Tasty Vibes
Two ‘crunchy and intensely flavourful’ variants – Sweet Mix and Sour Mix – have launched
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NewsDoritos launches square chips and new flavours in Minecraft promotion
Shoppers who find one of the rare chips will win a cash prize of up to £10k
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NewsWestbridge Foods launches frozen Thai ready meal brand into Tesco
The range responded to consumers’ growing appetite for ‘more authentic Asian flavours’, said Westbridge
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NewsSidemen's Best teams up with Netflix to launch Squid Game cereal
Honeycomb Crunch was inspired by Squid Game’s ‘infamous’ dalgona cookie challenge
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WhitepapersUnlock Gen Z’s appetite: Key F&B trends shaping campus culture
Download this whitepaper to explore the latest insights into student food trends, attitudes, and behaviours, and learn how brands can effectively engage this key demographic in 2025 and beyond.
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NewsOver a third of UK drinkers now consuming low & no-alcohol products
Younger adults were still the biggest consumers of low & no products
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Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers