All Gen Z articles – Page 10
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NewsLynx gets major rebrand to appeal to gen Z shoppers
The brand has redesigned its packaging and launched a new sports range to ‘drive relevancy amongst the gen Z audience’
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WebinarsWatch: Little Moons explains how it mastered consumer profiling
It’s what fmcg marketing dreams are made of. One minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.
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NewsTikTok drives fidget toy craze for convenience retailers
Amrit Pahal, owner of Nisa Local in High Heath, Walsall is currently selling 40 different variants of the toys
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Analysis & FeaturesHow and why fmcg brands got political
With social media affording more space than ever before for food and drink brands to have a ‘voice’, an increasing number are speaking out on political issues. So what are the benefits – and how can it backfire?
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NewsShopify and TikTok team up to boost merchants’ video ad sales
TikTok has seen its average monthly usage in the UK rise from 11 to 19.9 hours from 2019 to 2020
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Analysis & FeaturesThe eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok
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NewsMochi TikTok craze sees Little Moons sales rocket 700% at Tesco
Sales at Tesco were up over 700% compared with the average week in December 2020
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Analysis & FeaturesIs it the right time for fmcg brands and retailers to start TikTok?
As user-generated content and clever campaigns have proven, there is a huge breadth of opportunity for grocery
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Comment & OpinionPeople at every level within the food and drink industry make the difference
It’s important we reward the likes of Morrisons delivery driver Kevin Hunter
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NewsThe Grocer Next Gen Awards to celebrate and promote young talent
The Grocer has kickstarted its search for the best and brightest young talent working across the UK food and drink sector
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VideosWatch: Gen Z experts explain why young people are wary of dairy and how to fix it
Gen Z just isn’t buying milk, with some people even calling evil, so for this year’s Dairymen creative challenge, we tasked creative agency Zak with breathing new life into the white stuff
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WhitepapersHow brands are driving sales by putting products into the hands of half a million Gen Zs
Gen Z are the most impactful shopping demographic as they pioneer the way for new trends which the rest of us will follow.
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NewsMedia Bites 28 Aug: The Hut Group, Pret A Manger, Walmart/TikTok
The Hut Group confirmed plans to raise £920m at a valuation of £4.5bn in what would be London’s biggest listing this year
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Comment & OpinionTikTok teamaker Michelle stirs up British fury
Tik Tok star ‘Michelle from North Carolina’ has been brewing up a social media storm with her ‘British tea’ and ‘hot tea’ videos
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Comment & OpinionWhat fmcg brands need to know about TikTok
TikTok is a maturing social app with a teen audience, and is ideal for brands to take advantage, says Sarah Cantillon, managing partner at Movement
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My Alternative CVOrr Vinegold, Little Moons Mochi, on bacon sarnies and Obama
‘My dream perk? A sauna on site – and unlimited bacon sarnies!’
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My Alternative CVVivien Wong, Tsuki Mochi, on bar work and Kylie Minogue
I still know every single word on Kylie Minogue’s first album (from Woolworths)
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My Alternative CVHoward Wong, Tsuki Mochi, on mochi moments and Indiana Jones
”My first job was rolling puff pastry in the family bakery”
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NewsMochi to chew on UK market
V&H, which supplies Japanese restaurants in the UK, launched a six-strong range of Little Moons mochi-based ice creams