All Gen Z articles – Page 2
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Comment and OpinionHeineken’s pub investment isn’t a counter-cultural move
The cash injection will boost the brewer’s brands and could help it win favour with the next generation of drinkers
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Comment and OpinionWhy mental health is the next big opportunity for fmcg
Manufacturers should focus on developing products that highlight mental health benefits, says Signe Svanfeldt, lead nutritionist at Lifesum
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Analysis and FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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NewsThe Delicious Dessert Co adds cheesecake fingers and pot puddings
In line with its wider portfolio, the innovations aim to reimagine classics ‘for the more adventurous tastebuds of a younger generation’
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Category ReportCrisps, nuts & bagged snacks trends 2024: How spicy flavours are dominating
Spicy flavours are taking off in bagged snacks. So, how big can this fiery trend get? And is there still room for traditional tastes?
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Comment and OpinionSmoking ban isn’t the real worry. It’s new vaping restrictions
Youth smoking is already in huge decline. Only 1% of young smokers do so regularly
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NewsHeck unveils sub-brand targeting younger shoppers
The sausage brand has expanded with a new proposition, called What The Heck!
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NewsThe Sidemen partners with New World Foods to launch meat snacking range
The flavours in the range are inspired by the sauces available from The Sidemen’s chain of fried chicken shops
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Comment and OpinionIt’s a miracle: how water brand Liquid Death is valued at $1.4bn
Here’s 10 reasons for the phenomenal valuation and ‘hypergrowth’ of Liquid Death, the most adult of soft drinks brands
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NewsThe Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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NewsCandy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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Whitepapers4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.
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NewsViral TikTok snacking brand Takis bags permanent Co-op listing
‘Takis is a product ripe for the gen Z market – the super-snacking generation who are on the hunt for foods that stimulate their senses,’ said the brand
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Analysis and FeaturesHas Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
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Comment and OpinionFlavour fusion and tropical tastes: Pinterest’s next big food & drink trends
Escapism and fun are firmly at the heart of food and drink for 2024, says Tom Tully, retail lead at Pinterest UK
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NewsGherkin brand Mrs Elswood launches first TV ad
The £250k campaign aims to encourage home workers to add gherkins to their lunches
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Comment and OpinionWhen ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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Analysis and FeaturesHow Britain’s biggest brewers are faring and their plans for the future
Britain’s top brewers face a barrage of challenges in 2024, but what will drive their success?
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Comment and OpinionHow to encourage sustainability in a permacrisis
Post COP28, we must take action and understand what is within our control, says Shirine Khoury-Haq, CEO of Co-op
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NewsDoritos eyes UK launch for Takis-style Dinamita snacks
The spicy, taquito-style tortilla chips made their US debut in 2012, initially launching in Chile Limon and Nacho Picoso variants