All Gen Z articles – Page 3
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News
Heinz launches ‘fail-proof’ carbonara in a can for Gen Z shoppers
It joins a raft of NPD by Heinz over recent months aimed squarely at younger shoppers
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News
PepsiCo targets Gen Z with ultra-spicy Doritos pipeline
Over recent weeks it has applied to register ‘Ignite’, ‘Exxtra Flamin’ Hot’ and ‘Exxtreme Heat’ as trademarks
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Promotional Videos
How porridge is powering up consumers’ love for breakfast
What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them
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Comment & Opinion
How to foster loyalty among ‘fickle’ Gen Z shoppers
Generation Z has carved out a reputation for being a bit fickle, says Rachel White, MD UK&I at NIQ
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News
Jacob’s adds Bites crackers aimed at younger shoppers
The crackers are oven-baked with a ‘moreish, crispy, crunchy texture’
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Category Report
Ready to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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Profiles
My food & drink job: Maddy Hooton, brand manager, Takis
Brand manager Maddy shares how she stokes the flames of gen Z’s viral obsession with spicy Takis
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Interviews
The Delicious Dessert Co’s Claire Smith on winning back younger shoppers
The Delicious Dessert Company’s head of insights aims to win back younger shoppers who are bored of ‘traditional’ flavours with trend-led innovation
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Comment & Opinion
Why we need more food & drink targeted at gen alpha
The number of global food and drink launches targeting children has dropped by 66% in the decade to May 2024, says Alex Beckett, director at Mintel Food & Drink
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Comment & Opinion
How sizzling and slurping are dividing food marketing
Hands up. Who likes the sound of others chewing? Food ads can’t escape the trend
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News
Heinz adds trio of pasta sauces inspired by TikTok trends
‘Introducing new recipes is one of the ways we’re continuing to disrupt and drive excitement’
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Whitepapers
Here’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
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Comment & Opinion
Why don’t brands listen to gen Z’s interest in packaging?
Brands should take note of the content creators educating younger consumers about packaging, says Gillian Garside-Wight, consulting director at packaging consultancy Aura
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Analysis & Features
10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
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Comment & Opinion
Why Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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News
The Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
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News
McVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
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News
Sidemen launch exclusive Sides range into Iceland Foods
Iceland has already developed a pipeline of new products that will launch over the coming months, including into new categories
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Comment & Opinion
Too hot to handle? The dangers of gen Z’s addiction to spice
Fuego, Flamin’ Hot, Volcano… just some of the flavour descriptors on ultra-spicy snacks gaining popularity among young shoppers
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News
Denmark recalls Korean noodle brand Samyang for ‘poisoning’ risk
Consuming large quantities of chilli poses a particular risk to children and frail adults