All Gen Z articles – Page 3
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Comment & OpinionHow AI can revive a stagnant innovation climate
Rapid advances in AI give brands a new tool to create disruptive innovation at a fraction of the cost and time, says Jonny Forsyth, director of Mintel Food & Drink
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Comment & OpinionFever-Tree’s boozy wine play shows the spritz occasion is here to stay
Fever-Tree’s boozy innovation and the rise of challenger spritz brands shows there’s more to the serve than just Aperol
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NewsJust 30% of younger consumers drink beer, SIBA report reveals
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort
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Comment & OpinionAuthentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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Comment & OpinionHeineken’s pub investment isn’t a counter-cultural move
The cash injection will boost the brewer’s brands and could help it win favour with the next generation of drinkers
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Comment & OpinionWhy mental health is the next big opportunity for fmcg
Manufacturers should focus on developing products that highlight mental health benefits, says Signe Svanfeldt, lead nutritionist at Lifesum
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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NewsThe Delicious Dessert Co adds cheesecake fingers and pot puddings
In line with its wider portfolio, the innovations aim to reimagine classics ‘for the more adventurous tastebuds of a younger generation’
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Category ReportCrisps, nuts & bagged snacks trends 2024: How spicy flavours are dominating
Spicy flavours are taking off in bagged snacks. So, how big can this fiery trend get? And is there still room for traditional tastes?
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Comment & OpinionSmoking ban isn’t the real worry. It’s new vaping restrictions
Youth smoking is already in huge decline. Only 1% of young smokers do so regularly
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NewsHeck unveils sub-brand targeting younger shoppers
The sausage brand has expanded with a new proposition, called What The Heck!
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NewsThe Sidemen partners with New World Foods to launch meat snacking range
The flavours in the range are inspired by the sauces available from The Sidemen’s chain of fried chicken shops
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Comment & OpinionIt’s a miracle: how water brand Liquid Death is valued at $1.4bn
Here’s 10 reasons for the phenomenal valuation and ‘hypergrowth’ of Liquid Death, the most adult of soft drinks brands
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NewsThe Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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NewsCandy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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Whitepapers4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.
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NewsViral TikTok snacking brand Takis bags permanent Co-op listing
‘Takis is a product ripe for the gen Z market – the super-snacking generation who are on the hunt for foods that stimulate their senses,’ said the brand
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Analysis & FeaturesHas Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
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Comment & OpinionFlavour fusion and tropical tastes: Pinterest’s next big food & drink trends
Escapism and fun are firmly at the heart of food and drink for 2024, says Tom Tully, retail lead at Pinterest UK
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NewsGherkin brand Mrs Elswood launches first TV ad
The £250k campaign aims to encourage home workers to add gherkins to their lunches