All Gen Z articles – Page 4
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Comment & OpinionWhen ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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Analysis & FeaturesHow Britain’s biggest brewers are faring and their plans for the future
Britain’s top brewers face a barrage of challenges in 2024, but what will drive their success?
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Comment & OpinionHow to encourage sustainability in a permacrisis
Post COP28, we must take action and understand what is within our control, says Shirine Khoury-Haq, CEO of Co-op
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NewsDoritos eyes UK launch for Takis-style Dinamita snacks
The spicy, taquito-style tortilla chips made their US debut in 2012, initially launching in Chile Limon and Nacho Picoso variants
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Category ReportHow can pies & pastries win back younger people?
Classic fillings don’t cut it with the younger crowd. So, brands are turning to takeaways, pub grub and snacking for inspiration
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Comment & OpinionCan M&S learn to speak to a gen Z audience?
The second season of inside M&S sees the retailer attempting to broaden its appeal
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NewsQuaker transitions porridge pots to paper packaging
The pots feature new-look packaging designed to appeal to younger shoppers
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NewsHeinz adds pickle ketchup inspired by viral TikTok trend
TikTok videos posted with the hashtag #pickle had over 5.4 billion views at the time of writing
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NewsOcado expands Korean range with 50 new products
The retailer now claims to have ‘the largest Korean offering of any UK supermarket’
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Comment & OpinionCan Lucozade break the soft drinks ‘blueopoly’?
Execution will be key if the rumoured NPD isn’t to leave Lucozade Ribena Suntory feeling blue
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Analysis & FeaturesWhy brands are adding AI to their NPD mix
Brands are using artificial intelligence to react more quickly to consumer trends, formulate products, and even analyse what taste testers really think
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Analysis & FeaturesConfectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
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Comment & OpinionHow to market low & no-alcohol to gen Z
For gen Z, the shift in drinking habits is symptomatic of more fundamental shifts in their values, says Rowenna Prest, chief strategy officer at Joint
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Comment & OpinionWhy is Gillette so interested in men’s pubic hair?
A quick splash of water, a spray of deodorant and a brush of the teeth. Men’s selfcare has shifted dramatically in a relatively short space of time
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Comment & OpinionHow brands can market premium products to gen Z
Shoppers may be hard up for cash but they’re still looking for little luxuries, say Oyin Akiniyi, head of cultural conversations at Chivas Brothers and Charlotte Willcocks, head of strategy at creative agency Impero
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Comment & OpinionWhy we must stop bashing EU deforestation laws and embrace change
Rather than fighting legislation and consumer demand, we should proactively embrace change, says Chris Forbes, co-founder at The Cheeky Panda
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Analysis & FeaturesWhat is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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Comment & OpinionHow brands can harness the power of nostalgia
Nostalgia can be a powerful approach for certain brands, helping them bring back fond memories of their products, says Blake Armstrong, MD at Krow London
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WhitepapersHow the food industry can embrace sustainability
The goal of sustainable and regenerative agriculture is to meet today’s food demands without compromising the ability of future generations to also cover their needs. Discover the three key priorities that will take food businesses one step closer to a truly sustainable future.
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Analysis & FeaturesMrBeast’s chocolate brand: making its presence felt in UK confectionery
How is the MrBeast brand going to grow UK sales and which retailers will stock it next?