All Gen Z articles – Page 4
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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Comment & OpinionThe next retail revolution will be in-store experiences
Consumers, especially gen Z, increasingly seek experiences over acquiring products, says Sara Parrish, experience strategy director at Imagination
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NewsJaffa Cakes adds cola flavoured spin-off to lure younger shoppers
The NPD was inspired by cola bottle sweets
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Comment & OpinionSix trends influencing gen Z and millennial shoppers
These cohorts are seeking food & drink that improves sleep, mental health and more, says Signe Svanfeldt, lead nutritionist at Lifesum
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Analysis & FeaturesPolitical digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends
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Comment & OpinionTex-Mex’s death is nigh as Brits pursue maximum Mexican meals
Fajitas, burritos, taco shells. Tex-Mex offerings have become family staples in the UK, thanks in no small part to Old El Paso
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NewsOld El Paso launches Street Vibes range to lure pre-family shoppers
The range targets a ‘younger demographic through the fun flavours and format’
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Comment & OpinionWhy Tesco, TikTok and salad is a significant combo
Stupid dances, silly challenges and now Tesco salad bays. Just a few of the many ways TikTok has changed how consumers consume and now, apparently, how businesses do business
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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Comment & OpinionHow AI can revive a stagnant innovation climate
Rapid advances in AI give brands a new tool to create disruptive innovation at a fraction of the cost and time, says Jonny Forsyth, director of Mintel Food & Drink
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Comment & OpinionFever-Tree’s boozy wine play shows the spritz occasion is here to stay
Fever-Tree’s boozy innovation and the rise of challenger spritz brands shows there’s more to the serve than just Aperol
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NewsJust 30% of younger consumers drink beer, SIBA report reveals
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort
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Comment & OpinionAuthentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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Comment & OpinionHeineken’s pub investment isn’t a counter-cultural move
The cash injection will boost the brewer’s brands and could help it win favour with the next generation of drinkers
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Comment & OpinionWhy mental health is the next big opportunity for fmcg
Manufacturers should focus on developing products that highlight mental health benefits, says Signe Svanfeldt, lead nutritionist at Lifesum
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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NewsThe Delicious Dessert Co adds cheesecake fingers and pot puddings
In line with its wider portfolio, the innovations aim to reimagine classics ‘for the more adventurous tastebuds of a younger generation’
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Category ReportCrisps, nuts & bagged snacks trends 2024: How spicy flavours are dominating
Spicy flavours are taking off in bagged snacks. So, how big can this fiery trend get? And is there still room for traditional tastes?
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Comment & OpinionSmoking ban isn’t the real worry. It’s new vaping restrictions
Youth smoking is already in huge decline. Only 1% of young smokers do so regularly
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NewsHeck unveils sub-brand targeting younger shoppers
The sausage brand has expanded with a new proposition, called What The Heck!