All Gen Z articles – Page 7
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NewsThe Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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NewsCandy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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Whitepapers4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.
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NewsViral TikTok snacking brand Takis bags permanent Co-op listing
‘Takis is a product ripe for the gen Z market – the super-snacking generation who are on the hunt for foods that stimulate their senses,’ said the brand
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Analysis & FeaturesHas Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
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Comment & OpinionFlavour fusion and tropical tastes: Pinterest’s next big food & drink trends
Escapism and fun are firmly at the heart of food and drink for 2024, says Tom Tully, retail lead at Pinterest UK
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NewsGherkin brand Mrs Elswood launches first TV ad
The £250k campaign aims to encourage home workers to add gherkins to their lunches
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Comment & OpinionWhen ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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Analysis & FeaturesHow Britain’s biggest brewers are faring and their plans for the future
Britain’s top brewers face a barrage of challenges in 2024, but what will drive their success?
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Comment & OpinionHow to encourage sustainability in a permacrisis
Post COP28, we must take action and understand what is within our control, says Shirine Khoury-Haq, CEO of Co-op
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NewsDoritos eyes UK launch for Takis-style Dinamita snacks
The spicy, taquito-style tortilla chips made their US debut in 2012, initially launching in Chile Limon and Nacho Picoso variants
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Category ReportHow can pies & pastries win back younger people?
Classic fillings don’t cut it with the younger crowd. So, brands are turning to takeaways, pub grub and snacking for inspiration
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Comment & OpinionCan M&S learn to speak to a gen Z audience?
The second season of inside M&S sees the retailer attempting to broaden its appeal
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NewsQuaker transitions porridge pots to paper packaging
The pots feature new-look packaging designed to appeal to younger shoppers
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NewsHeinz adds pickle ketchup inspired by viral TikTok trend
TikTok videos posted with the hashtag #pickle had over 5.4 billion views at the time of writing
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NewsOcado expands Korean range with 50 new products
The retailer now claims to have ‘the largest Korean offering of any UK supermarket’
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Comment & OpinionCan Lucozade break the soft drinks ‘blueopoly’?
Execution will be key if the rumoured NPD isn’t to leave Lucozade Ribena Suntory feeling blue
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Analysis & FeaturesWhy brands are adding AI to their NPD mix
Brands are using artificial intelligence to react more quickly to consumer trends, formulate products, and even analyse what taste testers really think
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Analysis & FeaturesConfectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
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Comment & OpinionHow to market low & no-alcohol to gen Z
For gen Z, the shift in drinking habits is symptomatic of more fundamental shifts in their values, says Rowenna Prest, chief strategy officer at Joint