All Gen Z articles – Page 8
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Comment & OpinionDon’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
Retailers have yet to integrate shoppable short-form video content into their e-commerce or in-store media estates, says Matt Lee, MD at Capture
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VideosWatch: Little Moons founders on their TikTok rise and running a business as siblings
Howard and Viven Wong picked up two awards at The Grocer Gold Awards 2022, for Brand of the Year and Entrepreneur of the Year
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NewsChris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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WhitepapersThe Marketer’s Guide to TikTok. How CPG brands can reach a hyper-engaged audience
Product discovery has changed forever, and this is most evident in the CPG industry, where there’s increased fragmentation and reduced loyalty.
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NewsLynx rolls out new Epic Fresh fragrance range
The fragrance is touted as offering a ‘boldly masculine scent’ and is aimed towards younger shoppers
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NewsLittle Moons deal to value TikTok sensation at more than £100m
Investment bank Houlihan Lokey is running the process for the business, with a deal expected to close within the next four weeks. At least five PE houses are involved in the second round of the auction.
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News‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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Comment & OpinionHow Christmas dinner reflects UK consumers’ changing attitudes
Trends for less meat and booze are likely to be reflected on the Christmas dinnertable this year
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NewsM&S and TikTok partner on Christmas song to raise money for charity
The song celebrating M&S Christmas food products was filmed in the Romford store
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NewsJuul launches next-gen device ‘to combat underage use’
Counterfeit pods can’t be used in the Juul2 device
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WhitepapersThe 2022 TikTok Playbook for Challenger Food and Drink Brands
TikTok is the biggest means and opportunity for brands to engage Gen Z right now.
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NewsLynx gets major rebrand to appeal to gen Z shoppers
The brand has redesigned its packaging and launched a new sports range to ‘drive relevancy amongst the gen Z audience’
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WebinarsWatch: Little Moons explains how it mastered consumer profiling
It’s what fmcg marketing dreams are made of. One minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.
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NewsTikTok drives fidget toy craze for convenience retailers
Amrit Pahal, owner of Nisa Local in High Heath, Walsall is currently selling 40 different variants of the toys
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Analysis & FeaturesHow and why fmcg brands got political
With social media affording more space than ever before for food and drink brands to have a ‘voice’, an increasing number are speaking out on political issues. So what are the benefits – and how can it backfire?
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NewsShopify and TikTok team up to boost merchants’ video ad sales
TikTok has seen its average monthly usage in the UK rise from 11 to 19.9 hours from 2019 to 2020
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Analysis & FeaturesThe eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok
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NewsMochi TikTok craze sees Little Moons sales rocket 700% at Tesco
Sales at Tesco were up over 700% compared with the average week in December 2020
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Analysis & FeaturesIs it the right time for fmcg brands and retailers to start TikTok?
As user-generated content and clever campaigns have proven, there is a huge breadth of opportunity for grocery
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Comment & OpinionPeople at every level within the food and drink industry make the difference
It’s important we reward the likes of Morrisons delivery driver Kevin Hunter