All Gen Z articles – Page 9
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NewsDoritos adds pizza-inspired flavours to attract gen Z shoppers
It comes as part of a larger innovation push by PepsiCo to recruit younger shoppers to its snacking range
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Comment & OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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NewsTesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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NewsSodaStream brings Pepsi Max Cherry flavour mix to the UK
One 440ml bottle of the flavour is claimed to make ‘up to nine litres’ of the soft drink
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WhitepapersGen Z’s top 10 food & drink brands on TikTok – and what you can learn from them
The number of food and drink brands on TikTok has skyrocketed. The app has now become Gen Z’s go-to search engine and it’s transforming the digital customer journey. So, which food and drink brands are killing it on TikTok right now? Find out more below.
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NewsLittle Moons taps blonde chocolate trend with latest mochi ice cream
The NPD combines caramelised white chocolate with a golden white chocolate gelato and caramelised white chocolate pieces
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Comment & OpinionHow TikTok Shop could kickstart a live shopping boom for UK food brands
TikTok is already proving its influence over buying habits. Can brands capitalise on that via its dedicated shopping arm?
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NewsTikTok selling fresh food for first time in UK
As of today (1 August), TikTok users can purchase fresh food on the platform from the relevant brand’s TikTok Shop page
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NewsLittle Moons adds Iced Latte flavour to mochi ice cream range
Little Moons co-founder Howard Wong said the brand was “dedicated to our mission of shaking up the ice cream category”
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Comment & OpinionDon’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
Retailers have yet to integrate shoppable short-form video content into their e-commerce or in-store media estates, says Matt Lee, MD at Capture
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VideosWatch: Little Moons founders on their TikTok rise and running a business as siblings
Howard and Viven Wong picked up two awards at The Grocer Gold Awards 2022, for Brand of the Year and Entrepreneur of the Year
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NewsChris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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WhitepapersThe Marketer’s Guide to TikTok. How CPG brands can reach a hyper-engaged audience
Product discovery has changed forever, and this is most evident in the CPG industry, where there’s increased fragmentation and reduced loyalty.
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NewsLynx rolls out new Epic Fresh fragrance range
The fragrance is touted as offering a ‘boldly masculine scent’ and is aimed towards younger shoppers
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NewsLittle Moons deal to value TikTok sensation at more than £100m
Investment bank Houlihan Lokey is running the process for the business, with a deal expected to close within the next four weeks. At least five PE houses are involved in the second round of the auction.
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News‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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Comment & OpinionHow Christmas dinner reflects UK consumers’ changing attitudes
Trends for less meat and booze are likely to be reflected on the Christmas dinnertable this year
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NewsM&S and TikTok partner on Christmas song to raise money for charity
The song celebrating M&S Christmas food products was filmed in the Romford store
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NewsJuul launches next-gen device ‘to combat underage use’
Counterfeit pods can’t be used in the Juul2 device
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WhitepapersThe 2022 TikTok Playbook for Challenger Food and Drink Brands
TikTok is the biggest means and opportunity for brands to engage Gen Z right now.