All Gen Z articles
-
Promotional VideosWhy agility and speed are vital to compete effectively in today’s fmcg market
United Food Brands CEO Richard Reeves explains how his energetic and entrepreneurial business is using agile tactics to drive performance across a variety of core fmcg categories.
-
NewsJacob’s adds ‘cheesy’ Mini Cheddars flavours to lure young shoppers
‘These new additions are designed for younger shoppers seeking bold, trending flavours,’ said Jacob’s
-
NewsPepsiCo unveils Extra Flamin’ Hot gelato and lip balm in TikTok drop
The snacking giant has teamed up with Doughlicious, UpCircle and Ginsters to launch three limited-edition products
-
NewsUnited Food Brands taps freeze-dried candy trend with Tasty Vibes
Two ‘crunchy and intensely flavourful’ variants – Sweet Mix and Sour Mix – have launched
-
NewsDoritos launches square chips and new flavours in Minecraft promotion
Shoppers who find one of the rare chips will win a cash prize of up to £10k
-
NewsWestbridge Foods launches frozen Thai ready meal brand into Tesco
The range responded to consumers’ growing appetite for ‘more authentic Asian flavours’, said Westbridge
-
NewsSidemen's Best teams up with Netflix to launch Squid Game cereal
Honeycomb Crunch was inspired by Squid Game’s ‘infamous’ dalgona cookie challenge
-
WhitepapersUnlock Gen Z’s appetite: Key F&B trends shaping campus culture
Download this whitepaper to explore the latest insights into student food trends, attitudes, and behaviours, and learn how brands can effectively engage this key demographic in 2025 and beyond.
-
NewsOver a third of UK drinkers now consuming low & no-alcohol products
Younger adults were still the biggest consumers of low & no products
-
Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
-
NewsPepsiCo adds Extra Flamin’ Hot Walkers crisps in limited-edition launch
The launch is being backed by a multimillion-pound marketing push
-
NewsMr Kipling seeks to ‘modernise’ tarts with two new flavours
Strawberries & Cream and Birthday Cake were designed to appeal to younger shoppers
-
Comment & OpinionGen Z is driving a resurgence of traditional festive food
Thanks to the rising influence of Gen Z, classic festive foods are making a spirited comeback, says Bill Mathieson, MD at Long Clawson Dairy
-
InterviewsFrom puppy love to toilet talk: changing the Andrex conversation
Kimberly-Clark’s UK MD wants consumers to get comfortable with ‘intimate health’. He’s driving sustainability and innovation too
-
Comment & OpinionBrands are missing a trick by neglecting older shoppers
As our population ages, there is a huge opportunity for brands to target older consumers, says Jonny Forsyth, director of Mintel Food & Drink
-
Comment & OpinionLabour must think twice on flexible working laws
Leaders want to embrace all aspects of D&I, but they can’t make decisions that don’t pay out, says David Sables, CEO of Sentinel Management Consultants
-
Analysis & FeaturesHow to unlock the next generation of food workers
Younger generations don’t view food and drink as a desirable industry to work in. With an ageing workforce, and post-Brexit red tape pushing away foreign staff, how can it become attractive once more?
-
NewsBebeto taps viral TikTok trend with freeze-dried sweets range
The innovations are claimed to offer a ’fun, sensory experience like no other’
-
Analysis & FeaturesHow can fmcg address its green skills and knowledge gap?
Chief sustainability officer roles have multiplied in recent years. But as scrutiny grows over green claims and principles, a huge knowledge gap is emerging across the wider team
-
NewsProper Snacks and Netflix launch ‘pillow-sized’ popcorn pack
The super-sized packs have launched exclusively into Tesco