All Gen Z articles
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Comment and Opinion
Why don’t brands listen to gen Z’s interest in packaging?
Brands should take note of the content creators educating younger consumers about packaging, says Gillian Garside-Wight, consulting director at packaging consultancy Aura
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Analysis and Features
10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
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Comment and Opinion
Why Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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News
The Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
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News
McVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
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News
Sidemen launch exclusive Sides range into Iceland Foods
Iceland has already developed a pipeline of new products that will launch over the coming months, including into new categories
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Comment and Opinion
Too hot to handle? The dangers of gen Z’s addiction to spice
Fuego, Flamin’ Hot, Volcano… just some of the flavour descriptors on ultra-spicy snacks gaining popularity among young shoppers
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News
Denmark recalls Korean noodle brand Samyang for ‘poisoning’ risk
Consuming large quantities of chilli poses a particular risk to children and frail adults
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Category Report
Energy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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Comment and Opinion
The next retail revolution will be in-store experiences
Consumers, especially gen Z, increasingly seek experiences over acquiring products, says Sara Parrish, experience strategy director at Imagination
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News
Jaffa Cakes adds cola flavoured spin-off to lure younger shoppers
The NPD was inspired by cola bottle sweets
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Comment and Opinion
Six trends influencing gen Z and millennial shoppers
These cohorts are seeking food & drink that improves sleep, mental health and more, says Signe Svanfeldt, lead nutritionist at Lifesum
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Analysis and Features
Political digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends
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Comment and Opinion
Tex-Mex’s death is nigh as Brits pursue maximum Mexican meals
Fajitas, burritos, taco shells. Tex-Mex offerings have become family staples in the UK, thanks in no small part to Old El Paso
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News
Old El Paso launches Street Vibes range to lure pre-family shoppers
The range targets a ‘younger demographic through the fun flavours and format’
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Comment and Opinion
Why Tesco, TikTok and salad is a significant combo
Stupid dances, silly challenges and now Tesco salad bays. Just a few of the many ways TikTok has changed how consumers consume and now, apparently, how businesses do business
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Category Report
Confectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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Comment and Opinion
How AI can revive a stagnant innovation climate
Rapid advances in AI give brands a new tool to create disruptive innovation at a fraction of the cost and time, says Jonny Forsyth, director of Mintel Food & Drink
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Comment and Opinion
Fever-Tree’s boozy wine play shows the spritz occasion is here to stay
Fever-Tree’s boozy innovation and the rise of challenger spritz brands shows there’s more to the serve than just Aperol
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News
Just 30% of younger consumers drink beer, SIBA report reveals
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort