All Gen Z articles – Page 5
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Analysis & FeaturesWhat is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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Comment & OpinionHow brands can harness the power of nostalgia
Nostalgia can be a powerful approach for certain brands, helping them bring back fond memories of their products, says Blake Armstrong, MD at Krow London
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WhitepapersHow the food industry can embrace sustainability
The goal of sustainable and regenerative agriculture is to meet today’s food demands without compromising the ability of future generations to also cover their needs. Discover the three key priorities that will take food businesses one step closer to a truly sustainable future.
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Analysis & FeaturesMrBeast’s chocolate brand: making its presence felt in UK confectionery
How is the MrBeast brand going to grow UK sales and which retailers will stock it next?
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NewsAsda lists MrBeast chocolate bars tipped as ‘the next Prime’
It comes as demand for the products has seen single bars being sold for £8
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Category ReportThe new business lunch: lunchbox category report 2023
As the cost of living crisis forces office workers to downtrade from the likes of Pret, an opportunity has arisen for premium grocery
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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RankingsThe drinks brands trying to make the world a better place
Alcohol brands are reacting to consumer demand for better ethics with (mostly) favourable results. What are the positives and pitfalls of a higher sense of purpose?
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ReportsHow flagging Rockstar is seeking a career revival
It must hurt being the only top 10 brand in decline when energy drinks have made an extra £218.2m in the past year
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Category ReportCan video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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Comment & OpinionChallenger brands are proving there is still room for premiumisation in soft drinks
Is there a more fertile category right now than soft drinks?
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NewsAustralian Vintage launches alcohol-free wine brand Not Guilty
The 0% abv wines were made for younger shoppers who didn’t ‘need to hide behind their decision to not drink alcohol’, said Not Guilty
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Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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Comment & OpinionGen Z can see through the empty words of businesses. They want real leadership
Gen Z are looking for leaders who take responsibility for their role in the food system, says James Toop, CEO at Bite Back 2030
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Comment & OpinionFive things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
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Comment & OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
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Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence