All articles by George Nott – Page 58
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ProfilesHow Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign
Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times
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Analysis & FeaturesTop Campaigns: the 50 best brand adverts of 2020
From fraughtly shouting fruit bowls to frozen fish shavings, ad makers have had to cook up new ways of catching the eyes of locked down consumers this year, here’s our pick of the best
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Analysis & FeaturesTop Campaigns 2020: how Tesco topped our table… with a safety video
What did Tesco do to make its messaging the most effective of the year?
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Analysis & FeaturesBagged snacks: Top Products 2020
Source: Unsplash When times get tough, Brits turn to crisps. At least, that’s what the sales figures suggest. In the first month of the initial national lockdown, sales surged by a fifth on the same time last year. That’s proven a substantial boost to full-year performance. The ...
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Analysis & FeaturesPersonal care: over the counter: Top Products 2020
In the first half of 2020, cases of the common cold and influenza fell to nine times lower than the five-year average
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Analysis & FeaturesPersonal care: sex care: Top Products 2020
Going out on the pull is a thing of the past, and condom sales have taken a hit
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Comment & OpinionAmazon is lagging behind other fmcg giants with its climate pledge
Amazon’s pledge contains some worthy promises, but its delivery emissions targets are less impressive
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NewsScrap online delivery charges for older people this Christmas, charity urges supermarkets
Independent Age is calling for retailers to scrap delivery fees for those unable to visit shops this Christmas
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NewsBAT to begin human trials of Covid vaccine
Vaccine has been reproduced in fast-growing tobacco plants
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NewsFarmers and supermarkets get public trust boost after Covid response
According to University of Reading research, farmers and food retailers are ‘the most trusted actors in the UK food supply chain’
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NewsYouGov data reveals most effective Christmas advert of 2020
Aldi, M&S, Asda, Lidl and Sainsbury’s all saw their festive ads push their brands into the top 15 ranking last month
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NewsChallenger brand data startup Elm secures seed funding
The company will use the funding to build out its engineering team and further develop its product
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NewsCo-op to replace entire home delivery fleet with electric vehicles
Stores in Hebden Bridge, Holmfirth and Hove will take delivery of the convenience retailer’s first electric vehicles this month
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NewsAsda takes delivery of 202 biomethane-powered lorries
The supermarket plans to transition its entire core fleet of 1,000 tractor units from diesel to gas by 2024
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NewsOcado-backed meal prep robot reaches pre-production prototype stage
The robot can prepare freshly-made, customisable, ready-to-eat meals from 18 hot and cold ingredients with precise portion accuracy
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NewsAmazon to repay business rates relief on Whole Foods Market stores
The sum being paid back will total £2,047,471, according to analysis by Altus Group
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My Alternative CVLiam Manton, Alderman’s Drinks, on Oasis, Christmas shopping and Saturday Night Fever
‘In school holidays as a teen I used to work on market stalls with my mum’
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Analysis & FeaturesCould the vulnerable be left out in online Christmas shopping surge?
As demand for deliveries rises at Christmas, many disabled and vulnerable shoppers are finding it hard to secure delivery slots
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NewsSilver Spoon extends Knowles Transport partnership
New five-year contract covers handling, storage and distribution of the sugar brand’s 800+ SKUs
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NewsGousto cannot claim packaging is ‘100% plastic free and recyclable’ after ASA ruling
Gousto made the claims in multiple blog posts on its website introducing the new ‘Eco Chill Box’ earlier this year