Archive of all Ginsters articles
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Category ReportThe power of pastry: savoury pastries & pies category report 2024
Savoury pastries are fast becoming a superhero in food-to-go and meal-for-tonight fixtures. What’s the secret behind their strength?
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ProfilesGinsters’ Stephanie Hildon on pasties, Bucks Fizz and gone-off milk
We have so many entrepreneurs and startup businesses in the UK and it’s so hard for them to get a foot up into retail, says MD Stephanie
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2023: Plant-based Food-to-go
Judges praised the “creamy” filling of this Ginsters slice and quality of the pastry
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Comment & OpinionFarmer Merryn helps Ginsters show off Cornish veg sourcing
You can’t question Merryn’s dedication: she works as a scarecrow, ploughs by hand and employs some lo-fi technology to talk to her crops
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ProfilesMy Alternative CV: Ginsters’ Emma Stowers on cartwheels, Simon Cowell and home cooking
‘The most rewarding part of my job is helping people to grow as individuals and achieve their goals’
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ProfilesMy food & drink job: Lucy Wilkins, commercial executive, Ginsters
A graduate scheme led Lucy to the career in food she always dreamt of
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Analysis & FeaturesTop campaigns 2022: the most influential adverts in food and drink
We've found 50 ads in 50 categories to enjoy
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Analysis & FeaturesSavoury pastries & meat snacks: NPD keeps pastries & pies fresh
Canny innovation has helped savoury pastries hold their own in the wake of the pandemic
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Category ReportWhy the meal deal could be on life support: Food-to-go category report 2022
Meal deal prices are on the up – and rising labour costs are likely to make the situation critical. How can the supermarkets adapt?
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Category ReportHow exotic pie is getting a piece of the action: savoury pastries & meat snacks category report 2022
Brands are reaching for global influences to reinvigorate pastry and meat snacks. Can they reinvent the pie for a new shopper?
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NewsMedia Bites 24 October: Morrisons, staff shortages, Deliveroo
Morrisons owner CD&R is seeking to sell and lease back five supermarkets in what is thought to be the first such deal to be sanctioned in the Bradford-based grocer’s 123-year history
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NewsSamworth Bros commits £100m investment following Covid rebound
Samworth has pledged to invest more than £100m in growth over the next two years after bouncing back from Covid
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NewsSamworth Brothers pays tribute to late founder and life president Sir David Samworth
The group said Sir David helped shape the modern food industry over ‘a long and successful business career’, as well as giving ‘distinguished service’ in many other roles
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Comment & OpinionGinsters comforts rain-affected Cornish folk
Welcome to Cornwall. It’s raining. This doesn’t stop the locals from doing it dreckly though
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NewsGinsters adds Four Cheese & Chive and Meatball Marinara pastries
Ginsters MD Sam Mitchell said the brand wanted to “keep savoury pastry at the top of consumers’ minds through innovative options in a flexible and affordable format, while introducing a younger market to the category”
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ProfilesMy food & drink job: Eloise Cantello, senior account executive, Wild Card PR
Eloise does PR for fmcg brands like Ginsters and Yeo Valley
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RankingsBritain’s Biggest Brands 2022: the top 100
The data in Britain’s Biggest Brands 2022 is for the period 52 w/e 1 January 2022
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NewsThree-quarters of meal deal snacks ‘dangerously’ HFSS, research shows
A third of all meal deal snacks (30%) exceeded the government’s maximum salt targets, Action on Salt found
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NewsGinsters adds garlic mushroom slice to vegan range
It will roll out from 3 January to cash in on the upcoming Veganuary campaign
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Analysis & FeaturesSavoury pastries & meat snacks 2021: brands able to maintain momentum
Higgidy and other meal-focused pastry brands have benefited from the continued growth of at-home dining occasions