While areas of the frozen category have seen some decline since the sales surge during Covid lockdowns, the cost-of-living crisis is once again driving consumers back indoors, re-invigorating the opportunity for frozen suppliers to again make their mark.
Discover how they are addressing the market during a financially challenging era and what they advise to improve category merchandising, particularly under the constraints of HFSS.
This is an advertising supplement brought to you by The Grocer.
Company: The Grocer
Format: PDF
Length: 24 pages
Type: White Paper
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