Well Well Well Ltd Telford House Hamilton Close Basingstoke Hampshire RG21 6YT Tel: 01256 471001 Fax: 01256 471003 Website: www.wellwellwell.co.uk KEY CONTACTS Sales & marketing director Kevin Bolt Group marketing manager Jason Williams In 1999 a new name emerged in the UK bottled water market­ Well Well Well. The acquisition of Wells Soft Drinks' water business by The Test Valley Water Company created a unique new force, well placed to meet the challenges of the fastest growing beverage category. It is already rated as the UK's biggest bottler of water by volume, and with the UK market set for a dynamic series of developments over the coming years, the future of bottled waters is clear. A market which has shown dynamic growth to date, bottled water still has the potential to treble volume sales within the next 10 years as penetration and consumption levels grow, and consumer health consciousness increases. Sixty two per cent of UK households still do not purchase bottled water and only 10% of the population currently consumes the recommended 1.8l of pure water per day. Current UK bottled water consumption levels represent less than one quarter of the European regional average. According to Well Well Well, growth will therefore be driven by new users as well as an overall increase in consumption levels ­ a real circle of virtue. However, to capitalise on this opportunity will require a broad approach that encompasses channel, packaging and logistical strategies as well as more traditional brand building techniques. Water, water everywhere With three sites, numerous distinct water sources and a commitment to invest heavily in the infra structure of the business, Well Well Well believes it has the foundation for continued success. Add to this the Stylish Estate Bottled Ashe Park and the highly regarded Aqua-Pura brands, a range of own label grocery products, and the fast growing water cooler business, Thirsty Work, and Well Well Well believes it has a natural market advantage. {{Z SUPPLEMENTS }}