All Halloween articles
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Promotional FeaturesSeamless service: the secret to seasonal success
Seasonal events serve as big opportunities for retailers to win new customers. But they need to get it right. So how can on-demand platforms help them ensure success?
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Grocer 33Tesco deals help it come in cheapest on Halloween shop
Tesco was carrying 15 deals, all of which were limited to shoppers with a Clubcard
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KVI TrackerPumpkins cheaper for Halloween, despite challenging growing season
According to The Grocer’s analysis of Assosia data, 10 out of 23 pumpkin lines at the major mults have declined in price in the past year
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KVI TrackerHalloween and Christmas treats to be pricier as cocoa and sugar stay at record highs
Sky-high commodity prices seen in recent months are yet to fully reach shoppers, experts warn
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Comment & OpinionHeinz’s ‘racist’ ad controversy raises questions about the creative process
Fmcg giant Heinz has come under fire for perpetuating “racist” stereotypes and imagery in two of its ad campaigns
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NewsRobinsons launches duo of Wicked-inspired squash drinks
The Britvic-owned brand has also rolled out an on-pack promotion, offering shoppers the chance to win a trip to New York
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Range PreviewWhat’s new in stores for Halloween 2024
Storm clouds are brewing and Halloween is fast approaching. Check out the limited-edition treats tempting shoppers this spooky season
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Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
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Comment & OpinionThe surprising truth about Halloween 2023 and HFSS
The impressive performance of sweets was driven by efficient promotions, says Alex Lawrence, senior strategic insight director at Circana
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Category ReportHow Mexican is getting a new lease of life
The hype around the day of the dead holiday highlights a growing interest in more authentic Mexican cuisine and culture
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Comment & OpinionThe real horror behind climate change and pumpkin waste
The weather of the past year has shown us the true extent of the climate crisis is not a distant nightmare but very much our reality
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Grocer 33Sainsbury’s takes win with superb standards & service
Store standards and service were particularly strong in this branch
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Range PreviewHallowieners and ghost crumpets: what’s new for Halloween 2023?
Colin the Caterpillar goes sour and bakery gets a pumpkin makeover: see the new food & drink for Halloween 2023
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Analysis & FeaturesConfectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
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ReportsHow UK supermarkets scared trick or treaters in 2022
Asda’s controversial contribution to seasonal scares last year was arguably too terrifying
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NewsThe best retail tactics for a bewitching Halloween
Creating a spectacle in store has always been important at Halloween, but the introduction of HFSS rules last October has posed a challenge for retailers
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Category ReportHow can Halloween be more sustainable?
Halloween is a horror show of single-use plastic and food waste. What are retailers and brands doing to be more eco-friendly?
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ReportsCan cider end its dependence on summertime?
Cider is synonymous with summer drinking, but producers both big and small are hoping to broaden its appeal
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Analysis & FeaturesThe five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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NewsSmaller Halloween pumpkins likely after tough year, farmers warn
Harvests could also be down after the long, hot summer