All Halloween articles – Page 2
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Analysis and FeaturesNew spooky food & drink products hitting shelves this Halloween
We take a look at the ghoulish goodies coming to supermarkets this spooky season
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NewsPladis unveils five new treats in McVitie’s Halloween line-up
Halloween celebrations would take a different form this year, said Pladis, with shoppers choosing to stay at home
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NewsMondelez adds duo of treatsize bags to Halloween seasonal lineup
A duo of ‘treatsize’ bags have been launched
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Category ReportAll trick no treat: Halloween category report 2020
Social distancing is threatening the usual Halloween traditions. But Brits are determined to celebrate the season in their own way
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Feature SynopsisFocus On Halloween: 1 August
Halloween will happen this year. But how? Neither retailers nor brands know whether social distancing will still be in place in October.
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Comment and OpinionAsda’s Halloween switcheroo shows spooky season enthusiasm
Asda remains by far the supermarket keenest on spooky season
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Comment and OpinionMeat-free Halloween burger costume is beyond sexy
The ‘sexy’ Halloween costume is a time-honoured trick
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Category ReportHigh-end Halloween: Halloween category report 2019
These days, Halloween is about far more than sugary sweets and screaming kids. Sophisticated grown-up parties are all the rage
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Feature SynopsisFocus On Halloween: 27 July
Forget cheap candy and home-made costumes. Halloween is becoming an increasingly sophisticated event
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Comment and OpinionHalloween Brexit tough talk is terrifying for retailers and suppliers
While the British weather looks like it could wreck the summer, politicians are threatening Christmas and new year
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NewsFood businesses warn MPs of Halloween no deal Brexit nightmare
Fruit & veg, chicken products and confectionery could be hardest hit by shortages
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NewsBig pumpkins in short supply this Halloween
High temperatures and low rainfall over the summer months restricted the growth of British pumpkins
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NewsHalloween promotions increase in number, but savings are less
Cadbury, Nestlé and Mars have all increased the number of featured space promotions in stores compared with last year
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NewsCo-op kicks-off Halloween campaign with footie ad
The new ad features young footballers from Bookham Colts Football Club
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Comment and OpinionWarburtons gets ghostly for Halloween
The ‘ghostly’ packaging will be available until early November
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NewsCostcutter focuses on adults with new Halloween campaign
Costcutter will promote the campaign to its retailers via the group’s ActivHub retailer portal
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Category ReportCreepy chic: Halloween category report 2018
Hip young things are spending growing amounts on dressing to kill at ghoulish gatherings every October - and fmcg wants in on the action.
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Feature SynopsisFocus on Halloween: 28 July
Spooky sells. That was the message from last year’s Halloween, when marketers put big bucks behind limited edition products, above-the-line campaigns and even immersive experiences.
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NewsAsda Halloween ad did not breach schedule rules says ASA
The Advertising Standards Authority received 62 complaints over the commercial, described by some as “distressing”
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NewsAsda and Tesco revealed as top Halloween destination stores
Nearly half of all families have upped their spend on the occasion over the past few years