Health insight and analysis – Page 8
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Category ReportThe self care shake-up: trends in OTC remedies 2025
Great news for OTC brands: the new NHS 10-year plan puts self care at its core. How can they make the most of the opportunity?
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Comment & OpinionRule 34 but make it petcare: the future of fur baby food fads
Petcare brands show considerable agility and ingenuity in keeping pace with the hottest human trends
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Comment & OpinionRetailers must act now in the fight against rogue nicotine pouch sales
High-strength nicotine pouches that target under-18s show a total lack of responsibility and damage the reputation of the market, says Duncan Cunningham, external affairs director at Philip Morris Limited
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Category ReportBeautiful inside and out: trends in healthcare & supplements 2025
Move over, multivitamins. Pills claiming to boost beauty regimes are stealing the limelight. Which ones deliver what they promise?
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Analysis & FeaturesWill IGD’s role derail food strategy before it’s even started?
IGD CEO Sarah Bradbury’s role as co-secretariat to the Food Strategy Advisory Board has caused a stink. How can she get industry behind her?
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Category ReportHealthy competition: trends in breakfast & brunch 2025
The likes of oats and yoghurt are winning share as Brits try to eat healthier in the morning. Where does that leave breakfast staples?
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Comment & OpinionA right to food would strengthen the fragile Food Strategy
The new food strategy needs foundations that outlast ministerial shuffles – we need a right to food, says Elta Smith, chair of the Food Ethics Council
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Comment & OpinionUltra-processed babyfood is a public health emergency
A major new study has found 87% of baby snacks and 79% of baby cereals are ultra-processed, says Diane Threapleton, senior research fellow in nutrition at the University of Leeds
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Comment & OpinionDolly van Tulleken: here’s the real reason behind government inaction on food
There is strong public support for making Britain’s food nourishing and sustainable, but concerns block policy change, says Dr Dolly van Tulleken
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Comment & OpinionCan ‘Nike of food’ Calo’s healthy delivered meals make an impact in the UK?
Calo has raised $64m, with its offer targeting cash-rich, time-poor consumers
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Comment & OpinionWhy ‘30 plant points’ will usurp the old-fashioned 5 a day
The ‘30 plant points’ concept is a more comprehensive and meaningful way to track the variety of plants in our diets, says Caroline Hughes, marketing director at Gosh Foods
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Comment & OpinionHFSS brands must resist rewinding the clock on price promotions
Many brands fall into a trap: relying too heavily on deep discounts, competing purely on price, and ultimately entering a race to the bottom, says Lorna Hawtin, chief strategy officer at Zeal
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Comment & OpinionDigital health service Numan makes food the bad guy
Buffet Boy is an outputtingly oleaginous chap, whose outfit is comprised largely of unhealthy foods
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Comment & OpinionMicroplastics in food will be the next UPF
Microplastics have been found in every part of the planet and, increasingly, in every part of our bodies, says Laura Harnett, founder of Seep
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Comment & OpinionHow long-sighted Food Strategy can create a virtuous circle
The policy could give food and agriculture businesses the predictability they desperately need, says Henry Dimbleby, managing partner of Bramble Partners
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Analysis & FeaturesWhat Trip adult soft drink ad ban means for future of functional claims
Trip’s claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to say?
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Comment & OpinionPressured parents need help with the mealtime mental load
As we enter the school summer holidays, the pressures on parents intensify as many struggle to decide what to feed their family, says Helenor Gilmour, director of strategy at Beano Brain
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Comment & OpinionPlant-based milks don’t need to be ‘equivalent’ to dairy milk
A recent government report has led to headlines claiming plant milks are a ‘poor nutritional equivalent’ to cows milk, says Emily Angus, senior dietitian at The Vegan Society
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Comment & OpinionObesity is complex. Common narratives miss the full story
We know obesity is a fiendishly complex problem yet we are suckers for a convincing story, says Anthony Warner, development chef at New Food Innovation
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Category ReportWhy free-from needs a revamp: trends in free-from 2025
Many shoppers say free-from brands are boring. So, how can they spruce up their image?