Peter Andre has followed in the footsteps of TOWIE stars by endorsing a new self-tan product.

Fake Bake Sport Daily Tan, which is available now from Selfridges (rsp: £14.50), is described as a lightweight, non-greasy, gradual self-tan lotion designed for men and women who live an active sporty lifestyle.

“Andre has been involved from the word go and we are sure his collaboration will help make it a success,” said CEO Sandra McClumpha.

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