All Healthcare articles – Page 59
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News
Brylcreem gets a slick new look
Brylcreem is relaunching with a new logo, a multimillion pound campaign and David Beckham's successor as Brylcreem Boy. The Sara Lee brand claimed the more artistic-looking lion emblem was one of the "most significant design overhauls"...
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Male grooming soars as ‘average blokes’ buy in
Sales of male grooming products are soaring as new products ditch the metrosexual tag for more mainstream appeal and men shell out to make sure they look good at work.While overall men's toiletries sales jumped 9% in volume and value to...
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Swine Flu HQ
Swine flu is excuse the pun a pig of a problem for the supermarkets. The last thing they want is for consumers to spread the virus while doing their shopping or to start viewing supermarkets as no-go zones as they do 'infected' schools.
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NewsReckitt keeps on upward track with 8% quarterly sales hike
Sales at household goods giant Reckitt Benckiser rose by 8% in the past three months, the Dettol and Cillit Bang maker has announced.
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Persil Naturals debut to mix scent with skincare
Unilever is launching a premium detergent range that it claims brings fragrance to the skin-kind laundry market for the first time. The debut of Persil Naturals, which will be backed by a £11.7m marketing push, will be the company's biggest...
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Campaign Trail: LYNX airs a fishy tale
Sweat patches may not be attractive, but in a TV ad for Lynx Dry they help a master fisherman catch fish. He sweats so much he attracts fish under his armpits until he discovers the deodorant and loses his attraction to his finned friends but gets...
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News
Two new ranges set to send Ella's Kitchen sales soaring further
Infant food brand Ella's Kitchen plans to further boost its rocketing sales with the launch of new breakfast and stage 3 ranges designed for babies and toddlers.Earlier this year, founder Paul Lindley predicted company sales would double to...
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Ecover turns up the power to clean like petrochemical rivals
Ecover has relaunched its eco-friendly surface cleaning range with a more powerful natural ingredient that it claims will make it as effective as petrochemical-based brands such as Cillit Bang and Mr Muscle.The ecological cleaning brand said...
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World News 4/4/09
Sara Lee has said it is considering selling its international household and personal care business after receiving expressions of interest. The company, which owns brands including Ambi Pur, Sanex, Radox and Brylcreem, trades with...
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News
Ad of the Week: Mattessons' meaty innuendo finds virtue in vice
This column was not the first to note the frequent and often wildly inappropriate use of sexual imagery to sell products ranging from confectionery (Magnum, Flake and now Cadbury's Caramel) to chemical weapons (Lynx deodorant). Perhaps the...
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News
Condom ads can appear before TV watershed
Restrictions on television advertising for condoms are set to be eased under new Government proposals aiming to cut teenage pregnancy.
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NewsCritical Eye... on amateur apothecaries and home-brew Lemsip
The explosion of TV shows with exposition-heavy titles such as The Boy Whose Skin Ate His Head or World's Deadliest Elvis Impersonators has often been attributed to the need to grab viewers' attention in on-screen TV guides. After all, who has the...
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NewsRomance in the air for Impulse revamp
Unilever is relaunching its Impulse female body spray range this week - with a more explicit focus on romance. The company has revamped the packaging by introducing lighter colours and a collage heart to "reinforce the brand's association...
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News
New GSK lines offer advanced oral care
GSK is adding a raft of new products under its Macleans, Aquafresh and Sensodyne banners, including the first major brand mouth spray, it claimed.The new Macleans Confidence range includes a toothpaste made with iso-active technology, which...
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Mouthwash brands blast cancer scare
The oral care industry has reacted angrily to claims that mouthwash can cause cancer.A study this week in the Dental Journal of Australia claimed that using mouthwashes containing alcohol, such as Listerine, could increase the risk of oral...
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Mouthwash in cancer scare
The fast-growing mouthwash category has been dealt a blow after new research showed ethanol-based products increase the risk of oral cancer by up to nine times.
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Women's one-stop hair removal gadget
Wilkinson Sword is introducing what it claims is the first girly razor gadget to address all women’s hair removal needs in one tool.
The 2-in-1 Quattro for Women Bikini compromises a battery-operated bikini trimmer and a razor [rsp: £8.99]…. -
News
Ad of the Week: Benylin goes viral
Getting yourself heard through the post-Christmas fug can be tough, when the cash-strapped and partied-out stare glassy-eyed at the television, drained for a week or two of the irrepressible impulse to Buy Things. A spot of controversy often...
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News
Velvet invests £5m in promoting green Three Trees scheme
Swedish toilet roll producer SCA is ploughing £5m into its Velvet brand in the first quarter of this year to try and close the gap on market leader Andrex.The company is pushing its environmental credentials in an attempt to give it a point...
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