All Healthcare articles – Page 60
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Oral-B gives users a better way to brush
Procter & Gamble is launching a toothbrush that tells users how to brush their teeth effectively. Oral-B Triumph SmartGuide, which will retail at just under £140, is an electric toothbrush with a separate wireless display that tracks brushing...
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Calpol to boost kids' remedies in grocery
New symptom-specific products from Calpol are likely to add an extra £2.9m to the children's medicines grocery channel next year, according to owner Pfizer. Available next month, new Calpol Night, CalCold and CalCough, in Chesty and Tickly variants,...
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Babyfood promises Generation Organic
If there is one category that sums up organic's switch from niche market to mainstream, it is babyfood. This year's OC&C/Grocer 150 index shows 22.5% of the combined value of the babyfood and formula market is organic, while more than 50% of the...
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Reckitt tries again at eco detergent
Reckitt Benckiser, manufacturer of Vanish, Cillit Bang and Dettol, is preparing to launch an eco-friendly washing powder. The detergent, provisionally called VO, is heading for the market four years after Reckitt axed its environmental range of...
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Wilkinson Sword
Wilkinson Sword is teaming up with book publisher Penguin to offer free summer reading in a £250,000 campaign.
The ‘summer read’
offer, which is timed to appeal to holiday makers wanting smooth summer legs, will run on 500,000… -
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Sensodyne shines in a bout of healthy activity
The health and beauty category has slipped from first place in branded activity to a still healthy second place over the past year. The front-running brand, Johnson & Johnson, hasn't had it all its own way, with myriad brands jostling...
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The Challenge
Rude Health has aspirations to grow the healthy breakfast cereal category and make it more accessible, but it is not alone. It faces stiff competition from players such as Dorset Cereals, Alara, Nature's Path, Doves Farm and Mornflake, to name a...
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Nivea dispensed at cash machines
A new advertising venture for the Nivea skincare brand is set to take advantage of cash machine advertising features that target consumers by gender.The brand is the first to make use of the ATM:ad cash machine advertising's new...
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this year's winners
Personal care: Unilever UKMale grooming brand champion Lynx has undergone a major relaunch since the beginning of the year, which has involved improvements to the fragrance formulation, streamlined packaging and a feisty...
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Price Survey
Asda is yet again the cheapest retailer, having taken that title for 10 out of the 13 weeks of 2007.It produced a £42.68 basket in The Grocer 33 pricing survey this week, which was due in part to an ongoing promotional deal on Radox...
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Availability - 24 March 2007
Asda Oldbury, West Midlands 1 This store had no Radox Herbal Bath in stock but was tidy and free of shelf-stackers. Our shopper said the store was well-merchandised with helpful staff. A sufficient number of checkouts were open...
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Price Survey - 24 March 2007
Asda has provided the cheapest basket for the sixth week in a row. The retailer produced a £43.44 basket in The Grocer 33 pricing survey this week - this was thanks in part to promotional deals on Radox Herbal Bath and Kleenex For...
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Male toiletries given a formula to race ahead
The ultimate racing brand is set to reach the male toiletries fixture later this year with the launch of a range of Formula 1 grooming products. Rolling out globally, the new F1 range will appear in Asia, Australia and mainland Europe in...
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Dove range to target mature women's skin
Skin, hair and body care brand Dove will reveal its charms to older women this month, with the launch of its first range aimed at females aged 45+. Supported by a £12m marketing investment, Dove Pro Age is an eight-strong collection of...
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Climbing the ladder
How did you get to where you are today? I started out at SmithKline Beecham as a territory manager before moving into marketing with a role on Lucozade Sport. After a break from the food industry with Energizer batteries, I joined HP...
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No extra blade, just a motor for latest razor
Wilkinson Sword is launching a new razor that it says will prove that ‘the best a man can get’ is about to get better. It is taking on Gillette’s battery-powered razors with Quattro Titanium Energy, a wet-shaving system with a four-blade…
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Dove and Lynx to get £19m revamp
Unilever is revamping its major male and female toiletries ranges for the new year, with a combined budget of £19m. The Dove brand gets a new look and improved formulations from this month, backed by £10m. The Lynx line-up also gets...
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Vicks First Defence
The Grocer's journalists are terrifically resilient types (they have to be to get this beast out) and so are rarely troubled by the nasal lurgy. However, a product that promises to keep colds at bay is always going to be a useful one. Whenever a...
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Trends & Developments
?Kimberly-Clark launched Huggies Natural Fit in September 2006 to replace Huggies Supreme, offering better shape and a more streamlined fit. The new variant, aimed at the three to 24 months age group, was also designed to have less bulk around...