All Healthcare articles – Page 61
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Shelves spilling over as beautiful offers pick up
The health, beauty and baby category has started to increase activity in featured space promotions in the run-up to Christmas. This category has been consistently in the top 10 branded activity chart and in the top five for three of the...
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campaign trail: Nivea is using samba dancers from Rio De Janeiro and surfers from the Algarve to modernise the image of its oldest product.
Nivea is using samba dancers from Rio De Janeiro and surfers from the Algarve to modernise the image of its oldest product. Nivea Creme will star in its first TV ad campaign since 1994 and help consumers understand its uses. The campaign,...
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Inside track
What's a parent to do? They are informed, harassed, multi-tasking - and totally committed. So what gets the new parent's buying juices going? Well, the new purchasing mantra among informed parents is 'good and quick'. If you can supply...
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My Favourite Things Henry Chevallier Guild of Aspall Cyder and Speciality Vinegars
What's your favourite restaurant? The Dove House in Eye, Suffolk; sadly it has recently shut down, but it served the finest Indian cuisine I have ever had in England. What would you request as your final meal? Dal Makhani with...
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In Brief: Benylin set for winter; Yazoo for tag rugby; Ready-to-eat porridge; Superfood cereal
Benylin set for winter Benylin Cold & Flu Max Strength range is getting support from an £8m marketing spend this winter. TV ads showing how the active ingredients work will be backed by outdoor advertising. Yazoo for tag...
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Postman gets the treatment
GlaxoSmithKline is backing its Beechams cold and flu treatments with £6.6m this winter, its biggest spend yet. The activity, which consists of TV and outdoor ads, puts the main emphasis on the All-in-one Liquid pocket packs and builds on...
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Breaking the silence
It's been a fine year for Gianni Ciserani. The £30bn Gillette acquisition is almost fully integrated; sales, profits and earnings per share are all well up; earlier this year his Azzurri won the World Cup; and now, as voted for in a poll of our...
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Colgate smiles its way to the top of the chart
The health, beauty and baby category was last looked at in-depth in the 26 August issue of The Grocer. In the period since then the top five brands in our chart have changed completely, with only Aquafresh and Huggies making it into this week's...
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Climbing the ladder
How did you get to where you are today? I got to where I am today by following my instincts and working with an unwritten set of 'fair' commercial principles. I joined Garnier in 1990 from Gillette as a senior national account manager....
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Simple goes upmarket with Therapy products
The Simple toiletries brand is getting more complex by extending into premium territory with a new beauty product collection called Simple Therapy. However, the 26-strong range will only be available at the company's new retail venture...
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Soaps, nappies and gels get healthy push
Focusing on the health, beauty & baby category, the Promotrack team has looked at the activity since 29 July up to now (the past five weeks). The category has shown consistent promotional activity throughout this period, being in the top...
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Addiction relaunched with 'masstige' focus
Men's fragrance Addiction is set to wrestle with the mighty Lynx brand with a relaunch that repositions it as a 'masstige' range - one that has prestige appeal with an affordable price tag. An autumn marketing campaign will aim to show...
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Wilkinson Sword
Wilkinson Sword is supporting its female shaving range this summer with an on-pack promotion designed to build awareness of the brand among women.
It features a specially commissioned ‘Lovely Legs in 4 weeks’ DVD guide, produced in… -
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Pantene Pro-V Ice Shine
To celebrate the recent launch of Pantene Pro-VIce Shine, Procter & Gamble Beauty is offeringfive retailers the opportunity to win a selection of the company's haircare and styling products range, worth £100. Pantene...
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Time to wake up and smell the Brut
Iconic men's fragrance Brut is hitting back at the rise of the so-called 'metrosexual' man, who spends hours preening in the bathroom, with a no-nonsense advertising campaign to sort the men from the boys. Press ads will feature in sports...
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The Gillette job done, Coombe heads to US
Gary Coombe is leaving his role as general manager for beauty at Procter & Gamble UK & lreland. P&G said that Coombe was leaving to take up the role of general manager of P&G's fabric & home care new business development, based at the...
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Creative winners chosen in this year's GRAMIA awards
The winners of the 11 creative categories in the GRAMIAs - The Grocery Advertising and Marketing Industry Awards - have been decided. Smirnoff Ice, Jacob's Creek, Ginsters and Pampers are to be congratulated for winning awards in the...
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Gillette ups the ante in the best a man can get
Gillette has upped the ante in the male grooming category with the launch of a five-blade razor as well as a range of pre and post-shave products from next week. Fusion is the world's first disposable razor to feature blades on both its...
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Vaseline rejuvenates old-fashioned image
Unilever UK Home & Personal Care is slapping on a £4m marketing campaign to back the relaunch of its Vaseline skincare and deodorant range in September. Improved formulations, updated packaging and a new product for feet and legs will get...