All Healthcare articles – Page 62
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News
Price Survey - 24 March 2007
Asda has provided the cheapest basket for the sixth week in a row. The retailer produced a £43.44 basket in The Grocer 33 pricing survey this week - this was thanks in part to promotional deals on Radox Herbal Bath and Kleenex For...
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Male toiletries given a formula to race ahead
The ultimate racing brand is set to reach the male toiletries fixture later this year with the launch of a range of Formula 1 grooming products. Rolling out globally, the new F1 range will appear in Asia, Australia and mainland Europe in...
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Dove range to target mature women's skin
Skin, hair and body care brand Dove will reveal its charms to older women this month, with the launch of its first range aimed at females aged 45+. Supported by a £12m marketing investment, Dove Pro Age is an eight-strong collection of...
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Climbing the ladder
How did you get to where you are today? I started out at SmithKline Beecham as a territory manager before moving into marketing with a role on Lucozade Sport. After a break from the food industry with Energizer batteries, I joined HP...
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No extra blade, just a motor for latest razor
Wilkinson Sword is launching a new razor that it says will prove that ‘the best a man can get’ is about to get better. It is taking on Gillette’s battery-powered razors with Quattro Titanium Energy, a wet-shaving system with a four-blade…
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Dove and Lynx to get £19m revamp
Unilever is revamping its major male and female toiletries ranges for the new year, with a combined budget of £19m. The Dove brand gets a new look and improved formulations from this month, backed by £10m. The Lynx line-up also gets...
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Vicks First Defence
The Grocer's journalists are terrifically resilient types (they have to be to get this beast out) and so are rarely troubled by the nasal lurgy. However, a product that promises to keep colds at bay is always going to be a useful one. Whenever a...
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Trends & Developments
?Kimberly-Clark launched Huggies Natural Fit in September 2006 to replace Huggies Supreme, offering better shape and a more streamlined fit. The new variant, aimed at the three to 24 months age group, was also designed to have less bulk around...
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Shelves spilling over as beautiful offers pick up
The health, beauty and baby category has started to increase activity in featured space promotions in the run-up to Christmas. This category has been consistently in the top 10 branded activity chart and in the top five for three of the...
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campaign trail: Nivea is using samba dancers from Rio De Janeiro and surfers from the Algarve to modernise the image of its oldest product.
Nivea is using samba dancers from Rio De Janeiro and surfers from the Algarve to modernise the image of its oldest product. Nivea Creme will star in its first TV ad campaign since 1994 and help consumers understand its uses. The campaign,...
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Inside track
What's a parent to do? They are informed, harassed, multi-tasking - and totally committed. So what gets the new parent's buying juices going? Well, the new purchasing mantra among informed parents is 'good and quick'. If you can supply...
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My Favourite Things Henry Chevallier Guild of Aspall Cyder and Speciality Vinegars
What's your favourite restaurant? The Dove House in Eye, Suffolk; sadly it has recently shut down, but it served the finest Indian cuisine I have ever had in England. What would you request as your final meal? Dal Makhani with...
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In Brief: Benylin set for winter; Yazoo for tag rugby; Ready-to-eat porridge; Superfood cereal
Benylin set for winter Benylin Cold & Flu Max Strength range is getting support from an £8m marketing spend this winter. TV ads showing how the active ingredients work will be backed by outdoor advertising. Yazoo for tag...
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Postman gets the treatment
GlaxoSmithKline is backing its Beechams cold and flu treatments with £6.6m this winter, its biggest spend yet. The activity, which consists of TV and outdoor ads, puts the main emphasis on the All-in-one Liquid pocket packs and builds on...
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Breaking the silence
It's been a fine year for Gianni Ciserani. The £30bn Gillette acquisition is almost fully integrated; sales, profits and earnings per share are all well up; earlier this year his Azzurri won the World Cup; and now, as voted for in a poll of our...
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Colgate smiles its way to the top of the chart
The health, beauty and baby category was last looked at in-depth in the 26 August issue of The Grocer. In the period since then the top five brands in our chart have changed completely, with only Aquafresh and Huggies making it into this week's...
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Climbing the ladder
How did you get to where you are today? I got to where I am today by following my instincts and working with an unwritten set of 'fair' commercial principles. I joined Garnier in 1990 from Gillette as a senior national account manager....
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Simple goes upmarket with Therapy products
The Simple toiletries brand is getting more complex by extending into premium territory with a new beauty product collection called Simple Therapy. However, the 26-strong range will only be available at the company's new retail venture...