All Healthcare articles – Page 63
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Soaps, nappies and gels get healthy push
Focusing on the health, beauty & baby category, the Promotrack team has looked at the activity since 29 July up to now (the past five weeks). The category has shown consistent promotional activity throughout this period, being in the top...
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Addiction relaunched with 'masstige' focus
Men's fragrance Addiction is set to wrestle with the mighty Lynx brand with a relaunch that repositions it as a 'masstige' range - one that has prestige appeal with an affordable price tag. An autumn marketing campaign will aim to show...
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Wilkinson Sword
Wilkinson Sword is supporting its female shaving range this summer with an on-pack promotion designed to build awareness of the brand among women.
It features a specially commissioned ‘Lovely Legs in 4 weeks’ DVD guide, produced in… -
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Pantene Pro-V Ice Shine
To celebrate the recent launch of Pantene Pro-VIce Shine, Procter & Gamble Beauty is offeringfive retailers the opportunity to win a selection of the company's haircare and styling products range, worth £100. Pantene...
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Time to wake up and smell the Brut
Iconic men's fragrance Brut is hitting back at the rise of the so-called 'metrosexual' man, who spends hours preening in the bathroom, with a no-nonsense advertising campaign to sort the men from the boys. Press ads will feature in sports...
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The Gillette job done, Coombe heads to US
Gary Coombe is leaving his role as general manager for beauty at Procter & Gamble UK & lreland. P&G said that Coombe was leaving to take up the role of general manager of P&G's fabric & home care new business development, based at the...
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Creative winners chosen in this year's GRAMIA awards
The winners of the 11 creative categories in the GRAMIAs - The Grocery Advertising and Marketing Industry Awards - have been decided. Smirnoff Ice, Jacob's Creek, Ginsters and Pampers are to be congratulated for winning awards in the...
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Gillette ups the ante in the best a man can get
Gillette has upped the ante in the male grooming category with the launch of a five-blade razor as well as a range of pre and post-shave products from next week. Fusion is the world's first disposable razor to feature blades on both its...
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Vaseline rejuvenates old-fashioned image
Unilever UK Home & Personal Care is slapping on a £4m marketing campaign to back the relaunch of its Vaseline skincare and deodorant range in September. Improved formulations, updated packaging and a new product for feet and legs will get...
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Asda delivers Bounty baby-care packs
Asda is to be the first supermarket to distribute Bounty baby product sample packs. From September, almost one million Mums-to-Be and Baby's Progress packs will be handed out to new and prospective parents at stores. The packs have...
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In Brief: Flexible nappies; Unilever rapped, Sesame rice snack
Flexible nappies Pampers new Baby-Dry Caterpillar Flex nappies promise better flexibility. Brand owner Procter & Gamble is backing this week's launch with £3.4m. Unilever has been rapped by...
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Wilkinson Sword uses its Intuition
Wilkinson Sword is sharpening the support behind its female shaving range this summer, with an on-pack promotion aimed at increasing awareness of the whole portfolio, as well as marketing activity focusing on the Intuition brand. The…
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Colgate and Heinz pull out the ammo in-store
The alcohol and grocery categories have been trading the top two places over the last four Promotrack analyses of in-store promotional activity in the major supermarkets. However, health, beauty, baby has maintained a steady position in...
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News
Colgate and Heinz pull out the ammo in-store
The alcohol and grocery categories have been trading the top two places over the last four Promotrack analyses of in-store promotional activity in the major supermarkets. However, health, beauty, baby has maintained a steady position in...
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News
Colgate and Heinz pull out the ammo in-store
Oralcare and hygiene are refreshing in-store promotional activity in health, beauty and baby, while Heinz is full of BeanzThe alcohol and grocery categories have been trading the top two places over the last four Promotrack analyses...
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News
Colgate and Heinz pull out the ammo in-store
Oralcare and hygiene are refreshing in-store promotional activity in health, beauty and baby, while Heinz is full of BeanzThe alcohol and grocery categories have been trading the top two places over the last four Promotrack analyses...
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News
Playing fair with beauty
Does Dove's promotion of positive self-images among women demonstrate cynical marketing or integrity? Robert Gray reports. Unilever-owned toiletries brand Dove has carved a strong image for itself through its down-to-earth Campaign for...
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World News - 6th May 2006
Albertsons shareholders to vote... Colgate-palmolive completes 84% of purchase... Metro Group's profit down... US chain acquired...US number two supermarket chain Albertsons has announced that shareholders will vote...
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In Brief: F1 racing packs; Active athletes; Enamel hardener; Rum ice cream; Football sweets; Movie snacks
Philip Morris is reintroducing its limited edition racing pack for its Marlboro brand to appeal to adult smokers who follow the F1 racing season. The Marlboro Racing Edition pack for Reds King Size 20s features racing imagery and...
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Sunsilk opts for restyle
The Sunsilk range of shampoos and conditioners is getting a £6.5m restyle from next month, with updated packaging and new advertising support. All the shampoos and conditioner variants are switching to 200ml tubes in a bid to...