All Healthcare articles – Page 63
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Toothpaste ads slammed
Toothpaste adverts have been slammed by the Advertising Standards Authority for claiming the support of dentists.Colgate Palmolive’s advert for Colgate Sensitive prompted the ASA to rule that the company should change all advertising...
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Global role at Pampers for P&G Kandoo guru
Jenny Ashmore, Procter & Gamble Paper’s UK marketing director, is leaving the UK business to take up the role of global franchise leader for its nappy brand Pampers.Ashmore leaves her current role after a year-and-a-half, during which time...
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Nestlé Rowntree names new marketing director
David Rennie has been appointed marketing director for Nestlé Rowntree. Rennie joins Nestlé from Procter & Gamble, where he has spent most of his career, most recently as a senior marketer in P&G’s homecare business unit based in...
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Natural, organic bodycare
People are becoming as concerned about what they put on their skin as they are about what they eatAs pioneer of the ‘real women, real beauty’ message, Unilever UK Home and Personal Care’s Dove brand is one of the fastest growing in...
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Brushing away the dross
Electric toothbrushes are becoming more like manual ones as manufacturers listen to customer demandsManaging customers’ expectations will be key to the success of new oralcare concepts such as Oral B Brush Aways teeth wipes, analysts...
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More to smile about
Colgate is stepping up its action in the toothcare market with a range of toothbrushes to complement its Oxygen toothpaste. The company has launched MicroSonic, a battery-powered toothbrush that combines high-speed sonic vibrations with...
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The Saturday Essay
>>strategy to combat the illicit market…Colin Peacock, global customer development director at GilletteOrganised retail crime impacts every aspect of the industry and consumers can be caught in the crossfire. Take...
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Benylin coughs up for a sachet
Cough medicines have caught the convenience bug with the launch of Benylin in sachet format.Consumers can now take Benylin Chesty Coughs on the run, using single-dose 5ml sachets, which are boxed in packs of 10. Both Chesty Coughs...
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Polo has Wrigley in its orbit
Nestlé Rowntree is moving in on Wrigley territory with a new assault on the breath-freshening category.Following a trial with Colgate branded chewing gum last year, it has launched two new products – Polo Liquid Orbs and Polo +...
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Unilever still pulled down by Slim-Fast
Unilever, the maker of the Dove and Sunsilk brands, has said it recorded a decline of 36% for its 2004 pre-tax profit to E2.9bn.In its full-year results the company said its turnover fell by 2% to E42bn, while operating profit dropped by 6%...
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Cussons moves production to Thailand
PZ Cussons, the maker of Imperial Leather and Morning Fresh soap, is closing its Nottingham factory and moving production to Thailand.The closure of the factory is likely to mean the loss of about 160 jobs over a two-year period as Cussons...
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Where the shaving starts
P&G is unlikely to disclose where its axe will fall in the UK until autumn, although it is fair to assume the combined business will not need two HQs and two separate sales and marketing functions.As for factories, production at Gillette’s...
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Patches to hit the spot
The Mentholatum Company is to offer pain sufferers drug-free relief with new patches under its Deep Heat range.Positioned as a rival to products such as Nurofen Back Pain Heat Patches from Crookes Healthcare, WellPatch Deep Heat Patches roll...
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Kandoo turns bathtime into playtime for toddlers
Procter & Gamble is adding two new products to its Pampers kids’ self-cleaning sub-brand Kandoo.Instant Foam Handwash and Foaming Wash Mittens will hit shelves later this month, both aimed at building on the success of the Kandoo toilet...
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Wilkinson wins injunction against Gillette
Wilkinson Sword has won a court injunction against its rival Gillette, regarding its new M3 Power razor.
Wilkinson alleged that Gillette has breached competition law by making misleading claims about its products and it submitted scientific… -
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Caffeine in a strip
Boots is bidding to wake up a new category with a range of caffeine-infused soluble strips.Similar to the fresh breath strips pioneered by Wrigley and Listerine, the mint-flavoured leaves of soluble film will come in packs of 28 and are set to...
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Metro RFID
Metro Group has launched the first phase of its RFID roll-out, working with 20 key suppliers to source tagged products for 270 stores. Participating manufacturers include Colgate-Palmolive, Nestlé and Procter & Gamble. Separately, the company’s...
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Templeman chairman of Shepherd Neame
Miles Templeman took over the chairmanship of Shepherd Neame from Bobby Neame at the company’s agm last week.Templeman began his career in advertising before joining Beecham Foods as a product manager for Ribena and Lucozade. He became MD of...
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Crookes warms to the occasion
Crookes Healthcare is bidding to warm up its Nurofen range with a new back-soothing brand extension.Nurofen Back Pain Heat Patches contain minerals that heat up when exposed to the air and deliver up to eight hours of deep heat relief. The...
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Radox lifts the mood
Sara Lee is getting moody in a bid to lather up extra sales for Radox with a new Aromatic Bath Essences range.It is also relaunching the Radox Herbal Bath range and plans to ring in the changes with a £4m campaign, including a new TV creative...