All Healthcare articles – Page 64
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White heat of oral care rivalry
Colgate-Palmolive and GlaxoSmithKline are both throwing new products into their burgeoning whitening toothpastes portfolios.GSK is introducing Macleans white ’n’ shine into its line-up, which is particularly aimed at the younger users said to...
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Back in the Fast Lane
Panadol ActiFast is re-running its ‘Fast Lane’ TV campaign next week as it kicks off an Autumn advertising push.The 30-second ad, which links the speed of life with the speed of pain relief that the brand offers, hits screens on Saturday...
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Toothpaste gets fresher
Colgate Palmolive has teamed up with Bioprogress to create Max Fresh, a new toothpaste with breath-freshening strips mixed in.Bioprogress, which makes products including colostomy bags and non-gelatine drug capsules, has already developed...
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Lynx picks up the trail
Lever Fabergé is launching a new TV campaign for its Lynx Body spray. Hitting screens from the middle of this month, the ad features the strapline ‘Because you never know when’ and reinforces the product’s 24-7 message.Focusing on a boy...
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Nivea puts the elements in place for aromatherapy
Nivea has extended it bath care range with the launch of a set of aromatherapy shower gels.The Bath Care Aroma shower gel range is available in translucent bottles with vibrant coloured gels designed to stand-out on shelf and look attractive in...
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Wilkinson tie-up not global
Wilkinson Sword has denied it plans to withdraw from shaving gels and foams despite a tie-up with shaving preparations rival King of Shaves.
In the promotional link, Wilkinson Sword’s Xtreme 3 disposable triple-bladed razor will be strapped to… -
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M3Power promises good vibrations
The men’s shaving market is set for a pulsatingly innovative new launch in September with the first battery-powered razor.The Gillette M3Power uses an AAA battery to deliver gentle pulses to the razor head to stimulate hair upward and away from...
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Macleans has designs on beauty
GlaxoSmithKline aims to redefine the toothpaste market by taking its Macleans brand into health and beauty.The pharmaceuticals giant is adding Detox and Remineralise variants to its toothcleaning portfolio (rsp: £1.99, 100ml) in a bid to...
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Trood will help Budgens build health and beauty
Budgens has recruited Tanya Trood as senior buyer for health and beauty products, newspapers and magazines.
Trood replaces David Harland, who has left the company to join Moss Chemists. She joins from Wilkinson Sword where she was channel… -
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Pampers’ bid for freedom
Procter & Gamble has revamped its Pampers Active Fit nappies in a bid to give babies a comfortable fit for longer. The redesigned products now have stretchier sides, a wider waistband and super-grip tapes at the sides.They will be...
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Feminine Intuition in one
Wilkinson Sword is launching an ambitious bid to topple Gillette’s Venus from top spot in the women’s shaving market.
The razor manufacturer is stepping up its battle with its arch rival by introducing Intuition to the fixture, a wet shaver that… -
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Tesco baby & toddler club the largest
from Sarah Baldock, manager, Tesco Baby & Toddler ClubSir; in your Focus on Infant Care (January 17, pp39-41), you made reference to a claim by Huggies to be the largest Mother & Baby club in the UK with 400,000 members.Tesco...
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Colgate gets boost from Europe
Colgate-Palmolive said sales in Europe boosted full-year profit as the group focuses on brands such as Colgate toothpaste, Irish Spring fabric conditioner and Hill’s petfood.For the year to December 31, 2003, pre-tax profit rose 9% to...
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Strips can provide quicker hits
Film strips containing doses of vitamins, caffeine and even travel sickness medicines could be on sale by the end of the year.The technology, pioneered byproducts such as Wrigley’s Xtra Thin Ice and Listerine Actives, is set to jump into...
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GSK trio back on TV
GlaxoSmithKline is bringing three of its over-the-counter and personal care brands back to the small screen next week.A £1.35m, four-week campaign for stomach acid relief Zantac 75 features a woman who sees heartburn triggers wherever she goes....
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Lever Fabergé sprays on two touches of the divine
Lever Fabergé has earmarked a budget of £7m to back its Lynx and Impulse bodyspray brands this year and is kicking off the programme with new additions to both ranges.A Touch fragrance joins the Lynx range this month, with TV and cinema ads....
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Pain relief at OTC pays
Own label painkillers remain grocery’s most lucrative over-the-counter medicine, according to IMS Consumer Health.
And, for the second year running, painkiller Nurofen and cold remedy Lemsip Cold+Flu have retained second and third slots by… -
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Gillette to cut UK workforce
Gillette is to shut two UK factories and move to a new plant in Eastern Europe to cut costs.US-based Gillette, the world’s largest razor blade company, said the closures would mean at least 415 UK jobs would be axed over the next four years....
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Bebbington’s UK role at K-C
Kimberly-Clark Europe, manufacturer of tissue and personal care products, has made John Bebbington group director for UK & Ireland customer management.He will oversee the development of products such as Andrex toilet tissue and Huggies...
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Gillette ordered to pull advert
Gillette has been ordered to pull its latest TV ad campaign for Right Guard deodorant after a “significant number” of viewers complained that it reminded them of the September 11 disaster.The execution, which shows an office worker fleeing a...