All Healthcare articles – Page 66
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Lawson will develop OTC
Pfizer Consumer Healthcare has appointed Carlton Lawson as UK marketing director to develop sales of its OTC medicines and hygiene products. Lawson will be responsible for brands such as Calpol, Benylin, Listerine, Sudafed and Benadryl. He was...
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Nurofen offers festive hangover help
Mary Carmichael Crookes Healthcare is aiming to capitalise on the power of its Nurofen painkiller brand by adding a hangover cure called Recovery to the portfolio. The company claims Recovery is the first specific hangover remedy with...
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Cussons makes a splash
PZ Cussons is launching a new Imperial Leather Bathtime range and slipping a £5m marketing investment behind it  four times its bath product spend last year. The company aims to build on the success of Foamburst shower foam which was launched...
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GSK backs new flu remedies with £4.5m campaign
GlaxoSmithKline is gearing up for the colds and flu season by adding two products to its Beechams stable and bringing out a combined Day and Night Nurse capsule pack. All three are available from next week, with marketing support kicking in...
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Lemsip goes to the Max at last
Simon Mowbray Reckitt Benckiser Healthcare will finally launch on-the-hoof flu remedy Lemsip Max Strength Direct next month, a year after it had hoped the product would hit shelves. The delay in getting the powdered lemon pick me up, which...
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Amelca calls in receivers
Farmer owned dairy processor Amelca has called in the receivers three months after it opened for business at a state-of-the-art dairy in Dove Valley, Derbyshire. The 200m litre milk and cheese processing plant was opened by DEFRA secretary of...
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Adventure of most flexible nappy ever'
The world of nappies is set to get even more hi-tech with Kimberly-Clark launching a new product for children over 12 months. Updated Huggies Adventurers are "the most flexible nappy ever", claims the company. The upgraded nappies feature a...
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For that personal touch
Lever Fabergé is putting its personal care brands into a variety of gift sets for Christmas at prices ranging from £3.50 to £15. Available from August 19, the new seasonal stable includes four new Dove selection packs based round Shower, Spa, Bath...
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A character called Steve Threlfall is the unlikely star of H
Good food, made simply great' is the strapline of a new press campaign for Heinz sauces, which runs in women's titles throughout the summer Panadol Actifast is back on TV screens with a second burst of ads showing a busy young woman who...
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Smart tags' main benefit lies in speed
The UK industry will be ready to start using radio frequency smart tags across the supply chain by the end of 2003, says global research institute the Auto-ID centre. Sponsors, including Johnson & Johnson, Kimberly-Clark, Pepsi, Gillette, Philip...
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Lynx takes on silly' prices
Cash and carry giant Booker will aggressively market its own label premium lager Lynx to ensure independents can match some of the "silly" prices the multiples may throw into the ring. Beer and cider buyer Steve Roper has overseen the new 330ml...
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A CLOSE SHAVE WITH MAN U
Wilkinson Sword has scored a multi-million pound global sponsorship and licensing deal with Manchester United in time for the start of the new football season. The four-year agreement will see the razor manufacturer become the club’s official…
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Lynx lager brand leaps into a bottle
Simon Mowbray Cash and carry giant Booker is rolling out its Lynx premium lager brand into bottles for the first time. The Dutch-sourced brew, already a £23m-a-year success story, has been a hit with both retailers and consumers in canned form and…
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Nappy days with koala fit
A new £5m marketing campaign for Pampers Baby Dry nappies will focus on the range's improved fastening and new koala' fit. The full range revamp follows extensive research with parents and includes double leg elastic to prevent leakage. A 30%...
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Bites: Procter & Gamble; Doves Farm
Procter & Gamble has launched Thermacare therapeutic heatpads and Fit fruit and vegetable wash in the US this month.
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Bites: Whole Earth Foods; SmithKline Beecham; Budgens; Kettle Chips
EU regulations forbid Whole Earth Foods to call its new range of Organic Pure Fruit Spreads in six flavours jams' as they are sweetened with fruit juice rather than sugar. SmithKline Beecham is adding an Aquafresh Max Active chunky-handled...
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Anadin up front with claims in modernisation treatment
Analgesic brand Anadin is getting its first packaging overhaul for five years, together with a £6m TV ad spend. Phased in from the end of this month, the new packs carry the reasons for use on the front instead of the back. All sport a modernised...
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Normally, I don't need a lot of convincing to try something
I already use Dove soap on my face because it's quite gentle and I find the Silk Body moisturiser excellent as it just melts into my skin and leaves it really soft. I have come to regard Dove as a quality skin care brand, so I was really looking...
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SUNCARE: IT'S A HOT TOPIC
Sales are soaring with the trend to higher factors says Sarah Hardcastle. Consumers are finally starting to get the message about the importance of protecting themselves from the sun's harmful rays. This can be seen in the massive 21.8% rise in...
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McVitie's famous penguin gets into trouble seeking fish in s
A four-week burst of TV ads for Panadol Actifast pain reliever breaks today (April 20), as part of a £2m campaign that includes posters. Hula Hoops XL's poster campaign featuring people who are obsessed with flavours gets a four week re-run as...