All Healthcare articles – Page 68
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Brandwatch profile: Male grooming
Top 15 brands advertised by media £k June '00 - May '01 Total Press Cinema Radio Outdoor TV Totals ...
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Shrinkage: a costly game
The fmcg sector has neglected the growing problem of shrinkage. It's time they started to act, says a new study. Julian Hunt reports If you had 18bn euros to spend, what would you buy? Colin Peacock, Gillette's customer development director, has a...
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Abolition of Resale Price Maintenance: The multiples get sla
Within hours of the abolition of RPM, the major multiple grocers had unveiled plans to slash a selection of healthcare prices by up to 50%. At Asda, Anadin regular 16s were down from £1.75 to 87p, while other cuts included Rennie 24s reduced from...
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New Merchant Gourmet team plans advertising blitz
Merchant Gourmet brand owner Leathams has restructured its marketing and sales teams as it prepares for an aggressive product development programme. Allison May joins from Colgate-Palmolive in the US as the new marketing manager. In her 10 years at...
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CREAMY LUXURY
Cussons is expanding its Imperial Leather washing and bathing range with a new Creamy Bodywash targeted at families. It is backing the two variants: mild and soap free Sensitive and Nourish with vitamin E as moisturiser, with a £1m PR and outdoor...
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Advertising this week....
Gillette's new Venus shaving system for women makes its TV debut this week, as part of a £15m marketing campaign. William Jackson Bakery is targeting ABC1 females aged 25-55 with magazine ads for its functional Nutribread range. Martell...
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Magazines: Scientific American puts emphasis on technology
Scientific American, the 155-year-old magazine for the amateur scientist, has undergone a facelift. The April issue, on sale April 5 price £3.50, replaces several columns and columnists and puts more emphasis on technology. John Rennie, the...
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Families are urged to rub in their Love with Dove on Mother'
Lever Fabergé is planning a major push behind its Dove brand in the run up to Mother's Day on March 25. PoS in the multiples including hanging banners, posters and shelf trays with the strapline Say it with Dove this Mother's Day' will be a...
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Andre takes his game to Xtremes
Wilkinson Sword has signed up tennis ace Andre Agassi to front the marketing campaign for Xtreme III, its latest razor launch. Xtreme III is positioned to combine the performance of system razors with the convenience of disposable razors. With…
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First impressions: Pampers New Baby with Total Care
Five week old Caitlin Dalgetty volunteered her mother Debbie's writing skills and her own bottom to test some new nappies As I'm a first-time mum, my five week old daughter Caitlin has already been tester for many of my instinctive' motherhood...
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Duck turns all Imperial
A new ad for Cusson's Imperial Leather slips on to TV screens this week as part of a £9m investment in the brand. It airs on February 19 andshows a woman enjoying a shower. Foam falls on her rubber duck which then springs to life and dances around...
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Brandwatch advertising this week.........
A £1.5m TV campaign for Radox breaks on February 5 and runs until March 4. Birds Eye Wall's campaign for its Enjoy! range hits screens and poster sites from February 4. Twiggy fronts TV ads from February 5 as part of the £6m ...
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£30m nappy campaign leaves rivals a little behind
Karen Dempsey Kimberly Clark has fired a new missile in the battle for babies' bottoms with a revamped range and a £30m marketing package for its Huggies nappy brand. Huggies has been realign-ed and redeveloped to cover the "three developmental...
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The Grocer top products survey: toiletries
The big news of 1999 continues to be big news in 2000. Gillette’s Mach3 has grown by 17.4% to give it annual sales of nearly £59m. Closest rival Wilkinson Sword sold £21m of razors and blades in the same period and new product launches such as the…
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Gillette takes Xtreme measures to turn Right Guard into a la
Gillette is relaunching Right Guard with a new sporty image in a bid to see off competitors for the brand's number two market slot. And it is taking on trendy Adidas and Lynx brands at the younger end of the market with a £7.5m launch of a new...
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Pantene Pro-V moves to halt slump with curvaceous overhaul o
Pantene Pro-V is to relaunch its entire haircare range in a bid to reverse this year's 16% slump in sales. New packaging and five tailored collections will focus the range on end results such as boost in volume rather than hold level or hair type....
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SKB gives Night Nurse a tonic
The Night Nurse TV advert with its reggae theme tune returns to screens this week as the winter sniffle season begins. SmithKline Beecham is targeting the core Night Nurse market of women aged 25 to 44 shopping for the household with the £2.4m...
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Procter & Gamble: Off you go Wash & Go
Procter & Gamble is looking to sell off Wash & Go so it can concentrate on its more profitable global haircare brands Pantene Pro-V and Head & Shoulders. Martin Nuechtern, president of P&G's hair care business, said: "Although Wash & Go is a...
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All the facts about flour
Doves Farm Foods is claiming to be the first flour miller to introduce the full list of ingredients on its packs. It has given its 14 flours a radical packaging makeover which includes highlighting each flour's role and its nutrient content....
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Lemsip soothes children's colds
Lemsip is bringing out a cold and flu remedy formulated for kids. Lemsip Children's Six+ Cold & Flu Relief claims to be suitable for kids aged between six and 12. It is an effervescent blackcurrant flavoured drink with no added sugar and combines...