All Healthcare articles – Page 68
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A CLOSE SHAVE WITH MAN U
Wilkinson Sword has scored a multi-million pound global sponsorship and licensing deal with Manchester United in time for the start of the new football season. The four-year agreement will see the razor manufacturer become the club’s official…
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Lynx lager brand leaps into a bottle
Simon Mowbray Cash and carry giant Booker is rolling out its Lynx premium lager brand into bottles for the first time. The Dutch-sourced brew, already a £23m-a-year success story, has been a hit with both retailers and consumers in canned form and…
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Nappy days with koala fit
A new £5m marketing campaign for Pampers Baby Dry nappies will focus on the range's improved fastening and new koala' fit. The full range revamp follows extensive research with parents and includes double leg elastic to prevent leakage. A 30%...
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Bites: Procter & Gamble; Doves Farm
Procter & Gamble has launched Thermacare therapeutic heatpads and Fit fruit and vegetable wash in the US this month.
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Bites: Whole Earth Foods; SmithKline Beecham; Budgens; Kettle Chips
EU regulations forbid Whole Earth Foods to call its new range of Organic Pure Fruit Spreads in six flavours jams' as they are sweetened with fruit juice rather than sugar. SmithKline Beecham is adding an Aquafresh Max Active chunky-handled...
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Anadin up front with claims in modernisation treatment
Analgesic brand Anadin is getting its first packaging overhaul for five years, together with a £6m TV ad spend. Phased in from the end of this month, the new packs carry the reasons for use on the front instead of the back. All sport a modernised...
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Normally, I don't need a lot of convincing to try something
I already use Dove soap on my face because it's quite gentle and I find the Silk Body moisturiser excellent as it just melts into my skin and leaves it really soft. I have come to regard Dove as a quality skin care brand, so I was really looking...
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SUNCARE: IT'S A HOT TOPIC
Sales are soaring with the trend to higher factors says Sarah Hardcastle. Consumers are finally starting to get the message about the importance of protecting themselves from the sun's harmful rays. This can be seen in the massive 21.8% rise in...
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McVitie's famous penguin gets into trouble seeking fish in s
A four-week burst of TV ads for Panadol Actifast pain reliever breaks today (April 20), as part of a £2m campaign that includes posters. Hula Hoops XL's poster campaign featuring people who are obsessed with flavours gets a four week re-run as...
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Gillette did a lot of shouting about the launch of Venus in
Primetime TV ad slots featuring the Banarama song Venus', ads in popular women's magazines, billboards, liveried buses, advertorials on women's web sites and extensive PoS promotions made up the bulk of its £15m support, which targeted the key...
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Sword is out to cut the x
The merger of Reckitt Benckiser household cleaning brands Dettol and Dettox is to get under way in June, with the Dettox products changing their names to come under the Dettol umbrella. The aim is to make the change gradual so as not to confuse...
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Macleans brushes up appeal to 40-somethings
GlaxoSmithKline claims to be breaking new ground in dental care by launching a toothpaste aimed at over 40s. It has embarked on an ambitious drive to give Britain's ageing population its own toothpaste with Macleans 40+. Phasing in from now, the...
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Macleans Ice Whitening toothpaste is back on TV from tonight
A second burst of Texan hoedown themed ads for Stagg Chili run until the end of April, aiming to focus attention on the brand's US credentials. A new £3.25m Shake your Tic Tacs ...
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After the cull, Unilever looks to remove the brand barriers
Health, hygiene and vitality will be Unilever's buzzwords in the future with a focus on stretching brands like Dove, Knorr and Slim Fast into new categories. Joint chairman Niall Fitzgerald said: "We have removed barriers to brand thinking and...
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P&G's swipe
Procter & Gamble looks set to add wet wipes to its Swiffer disposable duster range later this year. P&G would not confirm the move, but it is thought to be a bid to dent the Pledge and Dettol brands' dominance of the wipes sector and offset poor...
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Colgate's new sales chief
Mike Chatters has been promoted to sales director at Colgate-Palmolive. He replaces Martin Adkins who becomes sales director for Colgate-Palmolive in Australia. Chatters' previous job was as commercial manager at Colgate's Oral Care division where...
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Listerine beats bad breath Stateside with PocketPaks
EXCLUSIVE Simon Mowbray Pharmaceuticals giant Pfizer is attempting to lick bad breath with groundbreaking new oral care strips' which dissolve in the mouth. The company has launched PocketPaks a strip version of its bestselling Listerine...
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Freedom of HuggiesKimberly-Clark's Huggies nappies brand is
It has also upgraded two of its three Huggies nappy products. Rolling out now, improved Beginnings nappies (for 0-3 month-old babies) and Freedom nappies (four months+) both feature a new double action absorbent system that "draws wetness away from...
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Cussons splashes out £4m to help its refreshed Carex range
Cussons is slipping a £4m support programme for the first four months of 2002 behind its antibacterial handwash Carex. Activity starts with the launch of Portable Family Soft Wipes, three variants of Gentle Foaming Handwash, and 750ml Antibacterial...
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Personal wash remains the largest sector within toiletries,
Despite repackaging and new varieties from Pantene, major shampoo brands have been suffering at the hands of smaller players. Herbal Essences and Neutrogena have both experienced more than 20% growth. Wella launched Vivality in June, the first new...